---
title: "Lavendel Pflanze — €56K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/garten/lavendel-pflanze"
last_updated: "2026-08-10T14:46:19.608Z"
locale: en
meta:
description: "Niche score 61/100 · €56K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · €56K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavendel Pflanze — €56K/yr Amazon DE Niche (2026) - Flapen"
---
# **lavendel pflanze**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 95Conversion 27Competition 45Returns 100Price range 74Avg price 81Brand share 38Review moat 87Quality gap 95
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+113.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****266.68**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€17.51**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€1.99–€52.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€56K**
€56K/yr · 150K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon Germany niche tracking, lavendel pflanze is a €56K/yr Amazon Germany market (150K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavendel pflanze market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€70K–€88K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#415**
- **Page quality**
- **0%**
- **Prime**
- **5%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**14%**
- Bloomique47% - BALDUR Garten17% - Generic8% - Plants by Frank6% - Germisem4% - WESELER KRÄUTERPARADIES - GÄRTNEREI ENSELEIT4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +113.1% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 23.5×
[**Open Trend **](https://flapen.com/research/de/garten/lavendel-pflanze/trend)
## **Top lavendel pflanze search terms**
- **lavendel pflanze**114K/yr+128.4%1.9% conv. - **lavendel pflanze winterhart**9K/yr+116.8%2.1% conv. - **lavendel pflanzen**5K/yr+79.5%1.5% conv. - **lavendel winterhart**4K/yr+103.1%1.5% conv. - **lavandula angustifolia**5K/yr+58.6%1.5% conv. - **lavendelpflanze**4K/yr+12.3%2.1% conv. - **lavendelpflanzen winterhart mehrjährig**3K/yr+66.6%1.9% conv. - **lavendel pflanze für wohnung**3K/yr+10.3%0.2% conv. - **lavendel kaufen**3K/yr+35.3%0.6% conv. [**All search terms **](https://flapen.com/research/de/garten/lavendel-pflanze/search-terms)
## **Top lavendel pflanze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€11K30%€17K40%€22K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bloomique - 6er-Set - Lavandula Angustifolia - Lavendel Pflanze Winterhart - Duftlavendel - Gartenpflanzen Winterhart - Mehrjährig - Höhe 10-20 cm**Bloomique**€10.84**4.4★640 rev](https://www.amazon.de/dp/B092CXX39G) [2**Bloomique - 3er-Set - Lavandula Angustifolia - Lavendelpflanze - Gartenpflanzen - Winterhart - Höhe 15-20 cm - Topf 10 5 cm**Bloomique**€12.55**3.4★317 rev](https://www.amazon.de/dp/B0B827HNMK) [3**4 x Lavendel Pflanzen XL Duftende Winterharte Stauden für Garten & Balkon - Lavandula angustifolia Hidcote im 2L Topf 10-20 cm hoch**Generic**€29.94**3.9★35 rev](https://www.amazon.de/dp/B0FB9QR2KK) [4**BALDUR Garten 3x Blauer Lavendel Duftlavendel Pflanzen mit 9x9 cm-Topfballen Lavandula intermedia Grosso Lavendel Provence winterharte Staude trockenresistent mehrjährig bienenfreundlich**BALDUR Garten**€6.49**4.3★382 rev](https://www.amazon.de/dp/B0BXPMRRHZ) [5**BALDUR Garten 1x Lavendelstämmchen mit Krone Pflanze im 1 5 Liter-Topf Lavandula für Balkon & Terrasse Duftlavendel winterhart duftend trockenresistent pflegeleicht bienenfreundlich**BALDUR Garten**€16.94**3.7★340 rev](https://www.amazon.de/dp/B00IPAP3HC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bloomique - 6er - Set - Lavendel - Edelweiß - Echter Lavendel - Winterhart - Duftend - Mehrjährig - Höhe 10-20 cm - 9 - cm - Topf**Bloomique**€12.10**16 rev4mo ago](https://www.amazon.de/dp/B0GPFMRBQZ) [**GreenboutiQ - Gartenpflanze - Lavandula angustifolia Hidcote - Lavendel - Winterhart - Lila - 3 Pflanzen - Topf 12cm - Höhe 15-25cm**Green boutiQ**€18.50**13 rev5mo ago](https://www.amazon.de/dp/B0GLQYHP61) [**4 x Lavendel Pflanzen XL Duftende Winterharte Stauden für Garten & Balkon - Lavandula angustifolia Hidcote im 2L Topf 10-20 cm hoch**Generic**€29.94**35 rev1y ago](https://www.amazon.de/dp/B0FB9QR2KK) [**Plants by Frank | 48 Blauer Duft-Lavendel Pflanzen | Lavendel Angustifolia | Echter Lavendel Pflanze Winterhart Mehrjährig | Lavendelstrauch | Gartenpflanzen | 48 x Ø7 cm - 15 cm**Plants by Frank**€52.16**225 rev2y ago](https://www.amazon.de/dp/B0BZGT8NTL) [**Plants by Frank | 6 Französischer Lavendel Pflanzen | Schopflavendel | 6 x Lavandula Stoechas Anouk 13 cm Topf - Lavendel Pflanze - Stauden - Frisch aus der Gärtnerei**Plants by Frank**€29.87**121 rev3y ago](https://www.amazon.de/dp/B0BYP64322)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bloomique - 6er - Set - Lavendel - Edelweiß - Echter Lavendel - Winterhart - Duftend - Mehrjährig - Höhe 10-20 cm - 9 - cm - Topf**Bloomique**€12.10**4.0★**▲ 87%**](https://www.amazon.de/dp/B0GPFMRBQZ) [**Schopf Lavendel Pflanze Im XXL Topf Duft kräuter Pflanze**Weseler Kräuterparadies**€6.82**4.2★**▲ 73%**](https://www.amazon.de/dp/B072WDZRPF) [**Bloomique - 3er-Set - Lavandula Angustifolia - Lavendelpflanze - Gartenpflanzen - Winterhart - Höhe 15-20 cm - Topf 10 5 cm**Bloomique**€12.55**3.4★**▲ 36%**](https://www.amazon.de/dp/B0B827HNMK) [**Plants by Frank | 6 Französischer Lavendel Pflanzen | Schopflavendel | 6 x Lavandula Stoechas Anouk 13 cm Topf - Lavendel Pflanze - Stauden - Frisch aus der Gärtnerei**Plants by Frank**€29.87**3.8★**▲ 34%**](https://www.amazon.de/dp/B0BYP64322) [**Bloomique - 12er-Set - Lavandula Angustifolia - Lavendel Pflanze Winterhart - Duftlavendel - Gartenpflanzen Winterhart - Mehrjährig - Höhe 10-20 cm**Bloomique**€19.30**4.4★**▲ 28%**](https://www.amazon.de/dp/B092CXJMNN)
**~~View all trending →~~**
## **What buyers say about lavendel pflanze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pflanzenwachstum**44%
*“Super Pflanzen”*
**Qualität insgesamt**29%
*“Super Qualität”*
**Geruch**11%
*“Kam gut an,stinkt nicht wie andere Sorten”*
**beworben Vs Tatsächliches Produkt**5%
*“Alles wie beschrieben”*
**Stärke**2%
*“Kräftige Pflanzen”*
**Griff**1%
*“Guter Griff”*
**Benutzerfreundlichkeit**1%
*“Sehr gut Bedient”*
**Gesamtgröße**1%
*“Passable Größe”*
**Preis-Leistungs-Verhältnis**0%
*“gutes Preis-Leisungsverhältnis”*
**Feucht/Trocken**0%
*“Tolle Pflanzen, gut wässern”*
### **What buyers complain about **
**Pflanzenwachstum**34%
*“Keine Blüten”*
**Feucht/Trocken**15%
*“Die anderen 3 sind größtenteils vertrocknet”*
**Gesamtgröße**14%
*“Winzig”*
**Qualität insgesamt**9%
*“Sehr schlechte Ware”*
**Preis-Leistungs-Verhältnis**9%
*“dafür ist dann ein kauf / plus vesand zu teuer”*
**Haltbarkeit**8%
*“1/3sind tot”*
**Defekt Material/Teile**3%
*“3Stückwarenganzschlecht”*
**beworben Vs Tatsächliches Produkt**1%
*“Entspricht nicht der Abbildung”*
**Farbe**1%
*“NICHT ROSA,”*
### **Top return reasons **
**Gesamtgröße**22%
**Feucht/Trocken**17%
**Qualität insgesamt**17%
**Pflanzenwachstum**14%
**beworben Vs Tatsächliches Produkt**11%
**Farbe**6%
**Wasserbeständigkeit**6%
**Wartung und Reparatur**6%
**Preis-Leistungs-Verhältnis**3%
## **Common questions**
- **Is lavendel pflanze profitable to sell on Amazon Germany?**
- The niche generates €56K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +113.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the lavendel pflanze niche?**
- 12 brands and 11 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in lavendel pflanze?**
- Top complaints mined from reviews: Pflanzenwachstum, Feucht/Trocken, Gesamtgröße. The return rate is 0.0%.
- **When does demand for lavendel pflanze peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 23.5× the quietest.
- **What does it cost to enter the lavendel pflanze niche?**
- Listings span €1.99–€52.16; the average listing price is €17.51 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.
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