---
title: "Deckchair — €14K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/garten/deckchair"
last_updated: "2026-08-10T11:40:05.301Z"
locale: en
meta:
description: "Niche score 58/100 · €14K/yr market · 34K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · €14K/yr market · 34K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Deckchair — €14K/yr Amazon DE Niche (2026) - Flapen"
---
# **deckchair**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 4Growth 96Conversion 4Competition 59Returns 100Price range 45Avg price 69Brand share 51Review moat 85Quality gap 89
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+132.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****309.93**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€117.85**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€32.00–€183.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****€14K**
€14K/yr · 34K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, deckchair is a €14K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deckchair market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€29K–€59K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#522**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **86%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**20%**
- Casaria19% - Divero19% - DEGAMO19% - Juskys12% - Keter5% - osoltus5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +132.5% search growth over the last 90 days.
2K2KPrime Day '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.1×
[**Open Trend **](https://flapen.com/research/de/garten/deckchair/trend)
## **Top deckchair search terms**
- **deckchair**24K/yr+126.0%0.4% conv. - **deckchair teak**6K/yr+242.6%1.1% conv. - **deckchair holz**4K/yr+52.8%0.8% conv. [**All search terms **](https://flapen.com/research/de/garten/deckchair/search-terms)
## **Top deckchair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€71110%€1K15%€2K20%€3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DEGAMO Deckchair Maine mit Fussteil aus Eukalyptus Hartholz FSC-Zertifiziert**DEGAMO**€116.29**4.5★174 rev](https://www.amazon.de/dp/B005CJXI0S) [2**Juskys Sonnenliege Evia - klappbar für Garten & Terrasse geöltes Akazienholz für natürliche Optik & langlebige Nutzung 196x54x95 cm in Natur**Juskys**€88.34**2.9★9 rev](https://www.amazon.de/dp/B0GT8Y9HGR) [3**Divero Liegestuhl Florentine Steamer Chair aus Teakholz behandelt - Farbe: Braun**Divero**€138.60**4.2★54 rev](https://www.amazon.de/dp/B005B8EOBC) [4**Casaria Sonnenliege Klappbar Holz Wetterfest Gartenliege Rückenlehne 4-Fach verstellbar Fußteil abnehmbar Liegestuhl Akazie FSC-Zertifiziert Armlehne Garten Balkon Liege**Casaria**€81.44**3.5★405 rev](https://www.amazon.de/dp/B0040Q5O06) [5**osoltus Adirondack Stuhl bis 150kg | Canadian Deck Chair | recycletes Plastic mit Holzstruktur | 3-Fach Verstellbarer Rückenlehne | ausziehbares Fußteil grau**osoltus**€121.85**4.0★5 rev](https://www.amazon.de/dp/B0GR159CDR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Juskys Sonnenliege Evia - klappbar für Garten & Terrasse geöltes Akazienholz für natürliche Optik & langlebige Nutzung 196x54x95 cm in Natur**Juskys**€88.34**9 rev3mo ago](https://www.amazon.de/dp/B0GT8Y9HGR) [**Juskys Sonnenliege SunScape - Natur Akazie mit verstellbarem Tisch & Beinablage Stabil & Langlebig 196x73x30 cm**Juskys**€117.88**51 rev4mo ago](https://www.amazon.de/dp/B0GQTJ1MN1) [**osoltus Adirondack Stuhl bis 150kg | Canadian Deck Chair | recycletes Plastic mit Holzstruktur | 3-Fach Verstellbarer Rückenlehne | ausziehbares Fußteil grau**osoltus**€121.85**5 rev4mo ago](https://www.amazon.de/dp/B0GR159CDR) [**Freelawn Klappbarer Adirondack Chair mit Breiten Armlehnen Terrassenstuhl aus HDPE Wetterfester Balkonstuhl & Relaxstuhl Grau Matt**Freelawn**€108.08**7 rev4mo ago](https://www.amazon.de/dp/B0GQYDYNJX) [**Spetebo Eukalyptus Deckchair 163 x 56 cm mehrfach verstellbar**Spetebo**€102.63**1 rev6mo ago](https://www.amazon.de/dp/B0GFXMRKX3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Freelawn Klappbarer Adirondack Chair mit Breiten Armlehnen Terrassenstuhl aus HDPE Wetterfester Balkonstuhl & Relaxstuhl Grau Matt**Freelawn**€108.08**4.8★**▲ 85%**](https://www.amazon.de/dp/B0GQYDYNJX) [**osoltus Adirondack Stuhl bis 150kg | Canadian Deck Chair | recycletes Plastic mit Holzstruktur | 3-Fach Verstellbarer Rückenlehne | ausziehbares Fußteil grau**osoltus**€121.85**4.0★**▲ 81%**](https://www.amazon.de/dp/B0GR159CDR) [**Juskys Sonnenliege Evia - klappbar für Garten & Terrasse geöltes Akazienholz für natürliche Optik & langlebige Nutzung 196x54x95 cm in Natur**Juskys**€88.34**2.9★**▲ 77%**](https://www.amazon.de/dp/B0GT8Y9HGR) [**Divero Liegestuhl Florentine Teakholz behandelt - mit Auflage Grün**Divero**€183.38**4.3★**▲ 68%**](https://www.amazon.de/dp/B0D9HL66Z8) [**Spetebo Eukalyptus Deckchair 163 x 56 cm mehrfach verstellbar**Spetebo**€102.63**5.0★**▲ 48%**](https://www.amazon.de/dp/B0GFXMRKX3)
**~~View all trending →~~**
## **What buyers say about deckchair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Montage/Installation**13%
*“Super zu montieren, perfekt um sich gemütlich zurückzulegen und Sonne genießen”*
**Komfort insgesamt**13%
*“bequem”*
**Qualität insgesamt**13%
*“Design mega schön und super Qualität”*
**Stärke**7%
*“Robust”*
**beworben Vs Tatsächliches Produkt**6%
*“Perfekt, so wie beschrieben”*
**Preis-Leistungs-Verhältnis**6%
*“Super Preis-Leistung”*
**Holzqualität**5%
*“Holz super Schrauben dazu nocht”*
**Design insgesamt**4%
*“überzeugt durch ihr schönes Design”*
**Gesamtgröße**3%
*“Natürlich mit einer passenden Auflage”*
**Materialqualität**3%
*“Das Material fühlt sich gut an”*
### **What buyers complain about **
**Montage/Installation**19%
*“Zusammenbau total nervig”*
**Qualität insgesamt**12%
*“Absolut miserable Qualität”*
**Holzqualität**8%
*“Holz ist ausgebrochen”*
**Ausrichtung**5%
*“Die vorgebohrten Löcher sind unpräzise”*
**Stärke**5%
*“Zudem wirken die Stühle insgesamt wackelig”*
**Gesamtgröße**3%
*“passen nicht richtig”*
**Haltbarkeit**3%
*“April 26 brach das andere Seitenteil mitsamt dem Fuß auseinander”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**3%
*“Weder Bauanleitung noch passendes Werkzeug lag der Lieferung bei”*
**Preis-Leistungs-Verhältnis**3%
*“Preis Leistung schlecht”*
**Montage**2%
*“4. Schrauben eher minderwertig”*
### **Top return reasons **
**Defekt Material/Teile**29%
**Holzqualität**14%
**Gesamtgröße**13%
**Qualität insgesamt**8%
**Montage/Installation**6%
**Materialqualität**6%
**Komfort insgesamt**5%
**Montage**3%
**Mechanismus probleme**2%
**Preis-Leistungs-Verhältnis**2%
## **Common questions**
- **Is deckchair profitable to sell on Amazon Germany?**
- The niche generates €14K/yr across 28 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +132.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the deckchair niche?**
- 14 brands and 20 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in deckchair?**
- Top complaints mined from reviews: Montage/Installation, Qualität insgesamt, Holzqualität. The return rate is 0.1%.
- **When does demand for deckchair peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 13.1× the quietest.
- **What does it cost to enter the deckchair niche?**
- Listings span €32.00–€183.38; the average listing price is €117.85 (sweet spot $15–$100). The average incumbent carries 310 reviews — the moat a new listing must climb.
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