---
title: "Canna — €86K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/garten/canna"
last_updated: "2026-08-10T06:31:38.777Z"
locale: en
meta:
description: "Niche score 67/100 · €86K/yr market · 58K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · €86K/yr market · 58K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Canna — €86K/yr Amazon DE Niche (2026) - Flapen"
---
# **canna**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 22Growth 46Conversion 75Competition 70Returns 99Price range 72Avg price 91Brand share 61Review moat 92Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****162.98**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€21.38**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€2.17–€120.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+17.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€86K**
€86K/yr · 58K searches
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, canna is a €86K/yr Amazon Germany market (58K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **canna market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€53K–€64K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#1,467**
- **Page quality**
- **0%**
- **Prime**
- **13%**
- **Sponsored**
- **73%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 83%
**Open market**
**27%**
- CANNA23% - BALDUR Garten16% - DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND12% - Generisch11% - ELITE BBQ7% - IVORYS-GARDEN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.0% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/garten/canna/trend)
## **Top canna search terms**
- **canna**27K/yr+28.7%2.4% conv. - **canna dünger**10K/yr+13.0%3.0% conv. - **indisches blumenrohr**5K/yr+75.7%2.1% conv. - **canna boost**9K/yr-21.9%10.7% conv. - **indisches blumenrohr- canna**4K/yr-8.1%1.7% conv. - **canna boost 1l**3K/yr-21.5%19.0% conv. [**All search terms **](https://flapen.com/research/de/garten/canna/search-terms)
## **Top canna products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3K6%€5K9%€8K12%€10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Canna Pflanzen - Riesen Kollektion - 5 Wurzeln - Mix 5 Sorten Stauden - Echte Pflanzen aus Holland - für Garten (kein Samen en nicht winterhart)**DUTCH BULBS EXCLUSIVE PLANTS FROM HOLLAND**€19.24**3.4★132 rev](https://www.amazon.de/dp/B09QKPMW1T) [2**Boost Accelerator Düngemittel 1 l**CANNA**€43.67**4.6★524 rev](https://www.amazon.de/dp/B003VN93XI) [3**Canna Blumenrohr Farbe Sorte Menge zur Auswahl Weiß Gelb Rot Rosa Bunt Mehrfarbig Orange Mix Knollen Onion Winterhart Mehrjährige Rhizom (Black Knight Rot 1 Stk.)**Generisch**€10.47**2.5★9 rev](https://www.amazon.de/dp/B0GNM5ZH77) [4**BALDUR Garten 3x Canna Cleopatra Knollen in Größe I echter Geheimtipp für Kübel & Garten außergewöhnliche Blüten 2-farbige Blätter durchgehende Sommerblüte pflegeleicht dekorativ mehrjährig**BALDUR Garten**€7.93**3.4★166 rev](https://www.amazon.de/dp/B00ICSMGQI) [5**BALDUR Garten 2x Canna Durban Knollen in Größe I TOP-Rarität mit orangefarbenen Blüten auffällig gestreiftes Blattlaub HIT für Kübel & Beet tropisches Flair pflegeleicht mehrjährig**BALDUR Garten**€8.75**3.6★95 rev](https://www.amazon.de/dp/B00ICSM9Q0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ideale Canna Schattentolerante Premium Lange BlüTezeit GemüTliche Gartenoase Gartendekoration Seltene üBerraschend Wachsend 1knollen-I**Erdstyg**€11.61**0 rev2mo ago](https://www.amazon.de/dp/B0GZPFJDYJ) [**Canna Blumenrohr Farbe Sorte Menge zur Auswahl Weiß Gelb Rot Rosa Bunt Mehrfarbig Orange Mix Knollen Onion Winterhart Mehrjährige Rhizom (Black Knight Rot 1 Stk.)**Generisch**€10.47**9 rev4mo ago](https://www.amazon.de/dp/B0GNM5ZH77) [**Canna Rhizome/Canna Gartenbepflanzung&Winterhart Rhizome-Elegante Rhizome-Blühende Rhizome-Landschaftsgestaltung-1Rhizome-B**BNJKYUOKW**€7.41**6 rev8mo ago](https://www.amazon.de/dp/B0G13JHM1Y) [**Extrem winterharte Canna/Canna-Rhizom/Lange Blüte/Gartendekoration/Kältebeständige Staude-2 PCS-H**CUIKWA**€19.63**7 rev9mo ago](https://www.amazon.de/dp/B0FV31LXFM) [**Canna Boost 1L mit Pipette und Messbecher Cup Blühstimulator für schnellere Blütenbildung höhere Erträge und intensives Aroma**ELITE BBQ**€43.46**6 rev9mo ago](https://www.amazon.de/dp/B0FRFZZ3WL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ideale Canna Schattentolerante Premium Lange BlüTezeit GemüTliche Gartenoase Gartendekoration Seltene üBerraschend Wachsend 1knollen-I**Erdstyg**€11.61**0.0★**▲ 173%**](https://www.amazon.de/dp/B0GZPFJDYJ) [**Canna Picasso Blumenrohr Rhizom Blumenzwiebeln (1 Canna (Rhizom))**Blumenhandel Ullrich**€2.69**4.1★**▲ 168%**](https://www.amazon.de/dp/B079B3JZVW) [**Canna Blumenrohr Farbe Sorte Menge zur Auswahl Weiß Gelb Rot Rosa Bunt Mehrfarbig Orange Mix Knollen Onion Winterhart Mehrjährige Rhizom (Black Knight Rot 1 Stk.)**Generisch**€10.47**2.5★**▲ 158%**](https://www.amazon.de/dp/B0GNM5ZH77) [**Canna gemischt Blumenrohr Rhizom Blumenzwiebeln (5 Canna (Rhizom))**Blumenhandel Ullrich**€11.13**4.0★**▲ 156%**](https://www.amazon.de/dp/B0866BMZDH) [**FLORIUM - Riesen Canna Charm Kollektion (5 pflanzen) | Große Exklusivmischung aus Holland | 5 Sorten | Echte Mehrjährig Stauden Dekoration für Garten Balkon (keine Samen nicht winterhart)**Florium**€19.11**3.1★**▲ 116%**](https://www.amazon.de/dp/B0DXX4PCG3)
**~~View all trending →~~**
## **What buyers say about canna**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**31%
*“Sehr gute Qualität, schnelle Lieferung”*
**Preis-Leistungs-Verhältnis**28%
*“guter Preis”*
**Pflanzenwachstum**7%
*“Super für unsere pflanzen”*
**Stärke**7%
*“Die Blätter wirken kräftiger”*
**Einfache Reinigung**6%
*“Macht sauber”*
**Gesamtgröße**6%
*“Passt”*
**Farbe**6%
*“Die Pflanzen sehen wieder richtig satt grün und gesund aus”*
**beworben Vs Tatsächliches Produkt**6%
*“Man bekommt das, was man bestellt hat”*
**Benutzerfreundlichkeit**2%
*“Es ist auch recht ergiebig – man braucht nicht viel”*
### **What buyers complain about **
**Qualität insgesamt**33%
*“Poor Canna quality”*
**Pflanzenwachstum**25%
*“Calla kommt nicht”*
**Preis-Leistungs-Verhältnis**18%
*“Schade um das Geld”*
**Gesamtgröße**8%
*“Etwas klein geraten”*
**Funktionalität insgesamt**6%
*“Andernfalls reagieren sie miteinander und erzielen nicht die gewünschte Wirkung”*
**Feucht/Trocken**4%
*“Total unnötig für vertrocknete Rhizome”*
**beworben Vs Tatsächliches Produkt**3%
*“Beschreibung unverständlich”*
### **Top return reasons **
**Auslaufsicher**39%
**Feucht/Trocken**28%
**Kompatibilität – insgesamt**11%
**beworben Vs Tatsächliches Produkt**6%
**Gesamtgröße**6%
**Qualität insgesamt**6%
**Pflanzenwachstum**6%
## **Common questions**
- **Is canna profitable to sell on Amazon Germany?**
- The niche generates €86K/yr across 40 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the canna niche?**
- 19 brands and 51 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in canna?**
- Top complaints mined from reviews: Qualität insgesamt, Pflanzenwachstum, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for canna peak?**
- Demand peaks in Apr–May–Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the canna niche?**
- Listings span €2.17–€120.36; the average listing price is €21.38 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.
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