---
title: "Yellowstone — €31K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/yellowstone"
last_updated: "2026-08-10T09:57:41.056Z"
locale: en
meta:
description: "Niche score 53/100 · €31K/yr market · 2.1M searches/yr · €36.39 avg price. Weak search conversion (0.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €31K/yr market · 2.1M searches/yr · €36.39 avg price. Weak search conversion (0.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellowstone — €31K/yr Amazon DE Niche (2026) - Flapen"
---
# **yellowstone**
**Worth a look**
Shows demand growing +155.6% this quarter, but weak search conversion (0.0%) keeps it on the watch list.
Market size 8Growth 96Conversion 1Competition 64Returns 23Price range 95Avg price 95Brand share 54Review moat 79Quality gap 67
**Growth**
**Incredible****+155.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****€36.39**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€16.43–€95.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****422.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€31K**
€31K/yr · 2.1M searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, yellowstone is a €31K/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellowstone market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€73K–€91K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#1,896**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **64%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**21%**
- Yellowstone35% - Y Yellowstone11% - Zaitun9% - PARAMOUNT NETWORK9% - Dubinik8% - Mr.Stream7%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — +155.6% search growth over the last 90 days.
150K100KSpike '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/fashion/yellowstone/trend)
## **Top yellowstone search terms**
- **dutton ranch**550K/yr>1,000%0.0% conv. - **yellowstone**1.4M/yr-9.4%0.0% conv. - **dutton**81K/yr>1,000%0.0% conv. - **yellowstone merchandise**66K/yr+12.6%0.5% conv. - **yellostone**13K/yr-5.1%0.1% conv. - **yellowstone dutton ranch**7K/yr+41.3%0.4% conv. - **yellow stone**6K/yr+20.8%0.1% conv. - **yellowstone merch**6K/yr-11.2%0.5% conv. - **yellowstones**2K/yr+3.3%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/yellowstone/search-terms)
## **Top yellowstone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€2K10%€3K15%€5K20%€6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yellowstone Offizielles Lizenzprodukt Premium Trucker Cap (Braun-Khaki) Einheitsgröße**Yellowstone**€32.78**4.5★412 rev](https://www.amazon.de/dp/B0B94RQD3R) [2**Yellowstone Offizielles Lizenzprodukt Flexfit Cap (Schwarz) Groß/X-Large**Yellowstone**€33.75**4.5★161 rev](https://www.amazon.de/dp/B0B94S7QDR) [3**Zaitun Herren Flanell gefüttert Jacke Jacke kariert gebürstet Futter Cowboy Western Twill Outdoor Shirt Jacke**Zaitun**€34.84**4.0★194 rev](https://www.amazon.de/dp/B0FBWKCPGS) [4**PARAMOUNT NETWORK Yellowstone Dutton Ranch Logo Core Softshell-Weste Offizielles Lizenzprodukt Schwarz L**PARAMOUNT NETWORK**€59.93**4.5★416 rev](https://www.amazon.de/dp/B0B1RW968P) [5**Mr.Stream Herren Karierte Flanellfutter Jacke Übergangsjacke Leicht Stehkragen Feldjacke Cargo Herbstjacke Snap Western Cowboy Jacken 3268 Black L**Mr.Stream**€46.09**4.0★417 rev](https://www.amazon.de/dp/B0CLVQMQQX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STARS & STRIPES Yellowstone Strohhut Nash Rancher-Stil aus Papierstroh mit Yellowstone-Y größenverstellbar Gr.56**STARS & STRIPES**€47.28**1 rev6mo ago](https://www.amazon.de/dp/B0G918L5ZF) [**Mr.Stream Herren Karierte Flanellfutter Übergangsjacke Leicht Stehkragen Feldjacke Cargo Herbstjacke Snap Western Cowboy Jacken 3268 Yellow L**Mr.Stream**€43.76**417 rev10mo ago](https://www.amazon.de/dp/B0FQ418PSS) [**Petrol Industries - Stehkragenpullover Yellowstone Grün 176**Petrol Industries**€33.61**0 rev1y ago](https://www.amazon.de/dp/B0FGDSVG43) [**STARS & STRIPES Trucker Cap Schwarz mit gelber Stickerei im Yellowstone-Stil Western Snapback Cap mit Mesh Verstellbar Einheitsgröße Ranch Look für Festivals Reiten & Streetwear**STARS & STRIPES**€33.07**2 rev1y ago](https://www.amazon.de/dp/B0FG7PT26D) [**Zaitun Herren Flanell gefüttert Jacke Jacke kariert gebürstet Futter Cowboy Western Twill Outdoor Shirt Jacke**Zaitun**€34.84**194 rev1y ago](https://www.amazon.de/dp/B0FBWKCPGS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dubinik 6 oz Flanellhemd Herren Langarm Mit Tasche Reine Baumwolle Kariertes Kuscheliges Freizeithemd Navy Büffelkaro L**Dubinik**€28.81**4.5★**▲ 102%**](https://www.amazon.de/dp/B0D17J7GPD) [**Dubinik 6 oz Flanellhemd Herren Flanellhemden Herren Langarm Regular Fit Kariert Button Down Warm Freizeit Herren Hemd Dunkelblau und Braun M**Dubinik**€30.72**4.4★**▲ 102%**](https://www.amazon.de/dp/B0CC5DWKVT) [**Petrol Industries - Stehkragenpullover Yellowstone Grün 176**Petrol Industries**€33.61**0.0★**▲ 98%**](https://www.amazon.de/dp/B0FGDSVG43) [**Levis Herren Billy Plaque APPAREL_BELT Medium Brown 105**Levi's**€24.12**4.3★**▲ 93%**](https://www.amazon.de/dp/B0C74JPGRW) [**STARS & STRIPES Yellowstone Strohhut Nash Rancher-Stil aus Papierstroh mit Yellowstone-Y größenverstellbar Gr.56**STARS & STRIPES**€47.28**5.0★**▲ 81%**](https://www.amazon.de/dp/B0G918L5ZF)
**~~View all trending →~~**
## **What buyers say about yellowstone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**34%
*“Top Ware”*
**Gesamtgröße**18%
*“Größe optimal super alles wie beschrieben”*
**Komfort insgesamt**13%
*“Eine super schöne Capy sitzt super sehr bequem”*
**Form/Stil**9%
*“style ist super”*
**Geschenk Zweck**4%
*“Schönes Geschenk”*
**Lederqualität**4%
*“Die Löcher sind klein, also besser vergrößern doch sonst sehr schön und echtes Leder”*
**Preis-Leistungs-Verhältnis**4%
*“Preis Leistung stimmen”*
**Druckqualität**4%
*“Prima Shirt, Aufdruck dezent”*
**Wärme**2%
*“Tolles, warmes Flanellhemd”*
**Verzierungs/Stickereiqualität**2%
*“Schön groß und hübsch verziert”*
### **What buyers complain about **
**Qualität insgesamt**33%
*“Kein hochwertigen Erwartungen haben”*
**Druckqualität**17%
*“der Aufdruck nicht ganz mittig.”*
**Materialqualität**8%
*“Ein Punkt ist mir jedoch aufgefallen, den man vor dem Kauf wissen sollte: Der Ochsenkopf auf der Vorderseite besteht nicht aus Metall, sondern aus Kunststoff”*
### **Top return reasons **
**Gesamtgröße**59%
**Farbe**6%
**Breite**6%
**Qualität insgesamt**5%
**Ärmelpassform**3%
**Druckqualität**3%
**beworben Vs Tatsächliches Produkt**3%
**Länge**2%
**Komfort insgesamt**1%
**Geruch**1%
## **Common questions**
- **Is yellowstone profitable to sell on Amazon Germany?**
- The niche generates €31K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +155.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the yellowstone niche?**
- 15 brands and 46 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in yellowstone?**
- Top complaints mined from reviews: Qualität insgesamt, Druckqualität, Materialqualität. The return rate is 5.5% — above our launch gate.
- **When does demand for yellowstone peak?**
- Demand peaks in Aug; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the yellowstone niche?**
- Listings span €16.43–€95.44; the average listing price is €36.39 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.
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