---
title: "Winterjacke Mädchen — €65K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/winterjacke-maedchen"
last_updated: "2026-08-10T04:48:04.098Z"
locale: en
meta:
description: "Niche score 47/100 · €65K/yr market · 869K searches/yr · €33.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €65K/yr market · 869K searches/yr · €33.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Winterjacke Mädchen — €65K/yr Amazon DE Niche (2026) - Flapen"
---
# **winterjacke mädchen**
**Skip it**
Soft demand (-86.8% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 3Competition 97Returns 0Price range 89Avg price 95Brand share 96Review moat 86Quality gap 65
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****€33.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€12.05–€104.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****283.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€65K**
€65K/yr · 869K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-86.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****17.0%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, winterjacke mädchen is a €65K/yr Amazon Germany market (869K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **winterjacke mädchen market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€84K–€101K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#411**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **81%**
- **Out of stock**
- **23.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**56 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**32%**
Top 20: 73%
**Top-5 click share**
**11%**
Top 20: 26%
**Open market**
**64%**
- Killtec12% - Mikk-line6% - MoFiz5% - Jack Wolfskin4% - Kabooki4% - Höhenhorn4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -86.8% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 44.6×
[**Open Trend **](https://flapen.com/research/de/fashion/winterjacke-maedchen/trend)
## **Top winterjacke mädchen search terms**
- **winterjacke mädchen**311K/yr-85.9%0.0% conv. - **jacke mädchen 152**13K/yr-27.1%0.7% conv. - **mädchen jacke 152**11K/yr-36.0%0.1% conv. - **mädchen winterjacke**68K/yr-88.6%0.0% conv. - **mantel mädchen**13K/yr-70.2%0.2% conv. - **skijacke mädchen**99K/yr-96.9%0.0% conv. - **mäntel für mädchen**12K/yr-57.3%0.0% conv. - **mädchen mantel**8K/yr-62.7%0.2% conv. - **winterjacke mädchen 140**36K/yr-91.2%0.3% conv. - **winterjacke mädchen 128**26K/yr-87.3%0.3% conv. [**All search terms **](https://flapen.com/research/de/fashion/winterjacke-maedchen/search-terms)
## **Top winterjacke mädchen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€6462%€1K3%€2K4%€3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre**Marks & Spencer**€28.57**5.0★4 rev](https://www.amazon.de/dp/B0FTMZTBK3) [2**Höhenhorn Krocko Kinder Jacke Dunkelblau/Pink Gr. 152**Höhenhorn**€44.06**4.5★423 rev](https://www.amazon.de/dp/B08M5LQX1F) [3**ALXHUTE Kinder Regenjacke Wassersäule Jungen Mädchen Übergangsjacke Frühling Jacke Funktionsjacke mit Kapuze Rosa DE: 152-158 (Herstellergröße 150)**ALXHUTE**€24.13**4.4★727 rev](https://www.amazon.de/dp/B0B4DHPZJH) [4**Höhenhorn Krocko Kinder Jacke Dunkelblau/Pink Gr. 140**Höhenhorn**€43.86**4.5★423 rev](https://www.amazon.de/dp/B08M618MPY) [5**MoFiz Skijacke mädchen winterjacke warm winddicht wanderjacke fleece outerwear jackets snow wear mit mit reflektierenden Rosenrot L**MoFiz**€45.66**4.1★124 rev](https://www.amazon.de/dp/B0CGHSK5NK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Domueay Mädchen Wasserdicht Jacken Leichte Atmungsaktiv Jacke Kinder Regenjacke Frühling Herbst Übergangsjacke mit Reflexionsstreifen Winddicht Mantel Outdoorjacke 7-8 Jahre Rosa**Domueay**€20.00**29 rev5mo ago](https://www.amazon.de/dp/B0GJ6L1KBN) [**Kabooki LEGO Kinder Softshelljacke für Jungen und Mädchen | Wasserdicht (8.000 mm) & Winddicht | Outdoor Übergangsjacke mit abnehmbarer Kapuze & YKK-Reißverschluss**Kabooki**€39.07**29 rev5mo ago](https://www.amazon.de/dp/B0GHNPJ26G) [**BuyiRen Windjacke für Jungen und Mädchen Regenjacke mit Kapuze Fleece-gefüttert Regenmäntel für Kinder 7-8 Years**BuyiRen**€23.66**74 rev6mo ago](https://www.amazon.de/dp/B0FY1NFR83) [**Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre**Marks & Spencer**€28.57**4 rev9mo ago](https://www.amazon.de/dp/B0FTMZTBK3) [**SMONTY Kinder Fleece Jacke weiche warme Layering-Jacke mit Reißverschluss leichte Jacke für Jungen und Mädchen(WOLKENWEIß 14)**SMONTY**€18.30**47 rev11mo ago](https://www.amazon.de/dp/B0DZBS1NHK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jack Wolfskin Mädchen Vertigo Fleece Jkt Amaranth 176 EU**Jack Wolfskin**€23.30**0.0★**▲ 326%**](https://www.amazon.de/dp/B0DLL9ZBQ1) [**BuyiRen Windjacke für Jungen und Mädchen Regenjacke mit Kapuze Fleece-gefüttert Regenmäntel für Kinder 7-8 Years**BuyiRen**€23.66**4.5★**▲ 326%**](https://www.amazon.de/dp/B0FY1NFR83) [**Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre**Marks & Spencer**€28.57**5.0★**▲ 317%**](https://www.amazon.de/dp/B0FTMZTBK3) [**Kabooki LEGO Kinder Softshelljacke für Jungen und Mädchen | Wasserdicht (8.000 mm) & Winddicht | Outdoor Übergangsjacke mit abnehmbarer Kapuze & YKK-Reißverschluss**Kabooki**€39.07**4.3★**▲ 314%**](https://www.amazon.de/dp/B0GHNPJ26G) [**SMONTY Kinder Fleece Jacke weiche warme Layering-Jacke mit Reißverschluss leichte Jacke für Jungen und Mädchen(WOLKENWEIß 14)**SMONTY**€18.30**4.7★**▲ 313%**](https://www.amazon.de/dp/B0DZBS1NHK)
**~~View all trending →~~**
## **What buyers say about winterjacke mädchen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**22%
*“Passt genau”*
**Qualität insgesamt**16%
*“Auch der Preis wirklich top für die Qualität”*
**Wärme**14%
*“Schön und sehr warm”*
**Gewicht leicht**8%
*“sie trägt sich gut schön leicht”*
**Farbe**6%
*“schöne Farbkombi”*
**Preis-Leistungs-Verhältnis**4%
*“Optimal für den Preis”*
**Wetterfest**4%
*“auch bei Kühlen Wetter oder Wind perfekt.”*
**Materialqualität**4%
*“schönes Material”*
**Form/Stil**3%
*“Tolle Jacke, gute Passform für ein schlankes Mädchen”*
**Futterqualität**2%
*“Gleichzeitig ist sie innen mit weich-fühlendem Fleece gefüttert, was angenehm warm hält, ohne dass es zu dick oder „klobig“ wird.”*
### **What buyers complain about **
**Gesamtgröße**21%
*“Fällt kleiner aus”*
**Geruch**7%
*“Stinkt anfangs etwas”*
**Reißverschlussqualität**6%
*“Die Nächte beim Reißverschluss könnten besser verarbeitet sein”*
**Armpassform**6%
*“Arme zu kurz”*
**Eignung Winterwetter**6%
*“Nicht Winter”*
**Wasserbeständigkeit**6%
*“Leider nicht wasserdicht”*
**Nähen/Finish/Polieren**6%
*“In den Nähten sind lose Fädchen”*
**Preis-Leistungs-Verhältnis**3%
*“Nicht des Geldes wert”*
**Produktzustand**3%
*“Sieht getragen aus”*
**Haltbarkeit**3%
*“innerhalb von 2 Wochen kaputt gegangen”*
### **Top return reasons **
**Gesamtgröße**56%
**Ärmelpassform**7%
**Farbe**5%
**Länge**5%
**Dünn**4%
**Materialqualität**4%
**Breite**3%
**Armpassform**3%
**Reißverschlussqualität**2%
**Nähen/Finish/Polieren**1%
## **Common questions**
- **Is winterjacke mädchen profitable to sell on Amazon Germany?**
- The niche generates €65K/yr across 213 tracked products. 0 of 39 products launched in the last 360 days are still selling. 90-day search growth is -86.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the winterjacke mädchen niche?**
- 56 brands and 121 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in winterjacke mädchen?**
- Top complaints mined from reviews: Gesamtgröße, Geruch, Reißverschlussqualität. The return rate is 17.0% — above our launch gate.
- **When does demand for winterjacke mädchen peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 44.6× the quietest.
- **What does it cost to enter the winterjacke mädchen niche?**
- Listings span €12.05–€104.06; the average listing price is €33.77 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**boxershorts herren weiß**](https://flapen.com/research/de/fashion/boxershorts-herren-weiss)€83K/yr+156.2%**Worth a look**- 69 [**festival outfit herren**](https://flapen.com/research/de/fashion/festival-outfit-herren)€21K/yr+448.8%**Worth a look**- 69 [**schultüte**](https://flapen.com/research/de/fashion/schultuete)€363K/yr+160.3%**Worth a look**- 69 [**fahrradsattel**](https://flapen.com/research/de/fashion/fahrradsattel)€1.1M/yr+120.7%**Launch it**- 69 [**klebe bh**](https://flapen.com/research/de/fashion/klebe-bh)€362K/yr+193.3%**Worth a look**- 70 [**deutschland trikot em 2024 damen**](https://flapen.com/research/de/fashion/deutschland-trikot-em-2024-damen)€32K/yr>1,000%**Worth a look**[**All Fashion niches **](https://flapen.com/research/de/fashion)