---
title: "Search terms — winterjacke herren - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/winterjacke-herren/search-terms"
last_updated: "2026-08-10T23:11:10.880Z"
locale: en
meta:
  description: "Niche score 52/100 · €507K/yr market · 10.3M searches/yr. Soft demand (-62.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €507K/yr market · 10.3M searches/yr. Soft demand (-62.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — winterjacke herren - Flapen"
---

# **winterjacke herren**

**Worth a look**

Shows a fragmented shelf (top 5 take 10% of clicks), but soft demand (-62.3% this quarter) keeps it on the watch list.

Market size 60Growth 0Conversion 1Competition 97Returns 0Price range 85Avg price 95Brand share 92Review moat 49Quality gap 78

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Avg price**

**Incredible****€40.90**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****€15.60–€112.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****€507K**

€507K/yr · 10.3M searches

**Review moat**

**Okay****1,595.05**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-62.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****14.6%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")

## Search terms