---
title: "Winterjacke Herren — €507K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/winterjacke-herren"
last_updated: "2026-08-10T10:29:00.405Z"
locale: en
meta:
description: "Niche score 52/100 · €507K/yr market · 10.3M searches/yr. Soft demand (-62.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €507K/yr market · 10.3M searches/yr. Soft demand (-62.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Winterjacke Herren — €507K/yr Amazon DE Niche (2026) - Flapen"
---
# **winterjacke herren**
**Worth a look**
Shows a fragmented shelf (top 5 take 10% of clicks), but soft demand (-62.3% this quarter) keeps it on the watch list.
Market size 60Growth 0Conversion 1Competition 97Returns 0Price range 85Avg price 95Brand share 92Review moat 49Quality gap 78
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€40.90**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****€15.60–€112.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€507K**
€507K/yr · 10.3M searches
**Review moat**
**Okay****1,595.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-62.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****14.6%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, winterjacke herren is a €507K/yr Amazon Germany market (10.3M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **winterjacke herren market data**
- **Units sold / yr**
- **20K–25K**
- avg 0–100/product
- **Revenue / yr**
- **€818K–€1.0M**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#304**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **84%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**51 **▼falling
**Sellers**
**235**
**Top-5 brand share**
**43%**
Top 20: 84%
**Top-5 click share**
**10%**
Top 20: 28%
**Open market**
**54%**
- JACK & JONES13% - 33,000ft11% - Höhenhorn6% - Huayuzh6% - LZLER5% - YuKaiChen5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -62.3% search growth over the last 90 days.
1.0M600KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.7×
[**Open Trend **](https://flapen.com/research/de/fashion/winterjacke-herren/trend)
## **Top winterjacke herren search terms**
- **übergangsjacke herren**1.0M/yr-38.1%0.2% conv. - **jacke herren**1.4M/yr-47.5%0.1% conv. - **jacke**520K/yr-36.7%0.0% conv. - **herren jacke**703K/yr-49.6%0.0% conv. - **winterjacke herren**3.6M/yr-90.6%0.0% conv. - **herren-jacken**401K/yr-53.7%0.0% conv. - **jacke herren übergangsjacke**146K/yr-36.8%0.2% conv. - **steppjacke herren**333K/yr-65.5%0.0% conv. - **jacken herren**179K/yr-41.2%0.1% conv. - **mont**123K/yr-35.5%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/winterjacke-herren/search-terms)
## **Top winterjacke herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€5K2%€10K3%€15K4%€20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke**LZLER**€42.61**4.3★320 rev](https://www.amazon.de/dp/B0FKH1TH71) [2**EKLENTSON Herren Übergangsjacke Frühling Cargo Jacke Sommerjacke mit Vielen Taschen (XL Schwarz)**EKLENTSON**€48.41**4.3★3,405 rev](https://www.amazon.de/dp/B07WC9324P) [3**MERCIYD Herren Übergangsjacke Cargo Jacke Männer Stehkragen Baumwolle Jacke Multi Taschen Armeejacke WinteJacke HerbstJacke Casual Windbreaker**MERCIYD**€52.31**4.0★522 rev](https://www.amazon.de/dp/B09TGWRHY4) [4**donhobo Herren Jacke Leichte Übergangsjacke Sommer Freizeit Bomberjacke Full Zip Up Outdoorjacke Frühling Herbst Windbreaker mit Reißverschlusstaschen Schwarz L**donhobo**€33.08**3.9★248 rev](https://www.amazon.de/dp/B0D7HLK9LN) [5**Huayuzh Jacke Herren Softshelljacke Wasserdichte Atmungsaktiv Winddichte Regenjacke Leichte mit Kapuze Laufen Wandern Military Green 2XL**Huayuzh**€31.56**4.2★255 rev](https://www.amazon.de/dp/B0DM5V62LX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YuKaiChen Übergangsjacke Herren Jacke Leichte Bomberjacke aus Waffelstoff mit Reißverschlusstasche für Frühling Herbst Dunkelgrau XL**YuKaiChen**€26.41**79 rev5mo ago](https://www.amazon.de/dp/B0GHN68XLX) [**Kirkjubøur Hestur Herren SOFTSHELLjacke 10.000 mm Wassersäule mit Kapuze und Fleecefutter atmungsaktiv und wasserabweisend (DE/NL/SE/PL Alphanumerisch M Regular Regular Alvik Schwarz)**Kirkjubøur**€32.29**1,693 rev10mo ago](https://www.amazon.de/dp/B0FPLVDQ7C) [**LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke**LZLER**€42.61**320 rev11mo ago](https://www.amazon.de/dp/B0FKH1TH71) [**LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke**LZLER**€42.66**320 rev11mo ago](https://www.amazon.de/dp/B0FKH2PR4H) [**DCmount Übergangsjacke Herren Softshelljacke für Herren mit Kapuze Regenjacke Herren wasserdicht outdoor Jacken für Wandern Camping**DCmount**€34.21**87 rev1y ago](https://www.amazon.de/dp/B0F4JLQNYJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HYPESTFIT Herren leichte Jacke lässig Bomber Jacke Farbe Block Varsity Mantel**HYPESTFIT**€28.51**4.1★**▲ 90%**](https://www.amazon.de/dp/B0DQZGXSV2) [**Huayuzh Jacke Herren Softshelljacke Wasserdichte Atmungsaktiv Winddichte Regenjacke Leichte mit Kapuze Laufen Wandern Military Green 2XL**Huayuzh**€31.56**4.2★**▲ 85%**](https://www.amazon.de/dp/B0DM5V62LX) [**YuKaiChen Übergangsjacke Herren Jacke Leichte Bomberjacke aus Waffelstoff mit Reißverschlusstasche für Frühling Herbst Dunkelgrau XL**YuKaiChen**€26.41**3.5★**▲ 84%**](https://www.amazon.de/dp/B0GHN68XLX) [**Kirkjubøur Hestur Herren SOFTSHELLjacke 10.000 mm Wassersäule mit Kapuze und Fleecefutter atmungsaktiv und wasserabweisend (DE/NL/SE/PL Alphanumerisch M Regular Regular Alvik Schwarz)**Kirkjubøur**€32.29**4.5★**▲ 78%**](https://www.amazon.de/dp/B0FPLVDQ7C) [**EKLENTSON Herren Übergangsjacke Frühling Cargo Jacke Sommerjacke mit Vielen Taschen (XL Schwarz)**EKLENTSON**€48.41**4.3★**▲ 60%**](https://www.amazon.de/dp/B07WC9324P)
**~~View all trending →~~**
## **What buyers say about winterjacke herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**23%
*“Passt”*
**Qualität insgesamt**15%
*“Super Qualität”*
**Wärme**9%
*“Cool und warm”*
**Komfort insgesamt**7%
*“Top bequem”*
**Preis-Leistungs-Verhältnis**6%
*“Für den Preis eine absolute Kaufempfehlung”*
**Gewicht leicht**5%
*“Leichte Übergangsjacke”*
**Wasserbeständigkeit**4%
*“absolut Wasserabweisend”*
**Materialqualität**4%
*“Material super”*
**beworben Vs Tatsächliches Produkt**3%
*“Produkt wie beschrieben”*
**Form/Stil**3%
*“schön und elegant”*
### **What buyers complain about **
**Gesamtgröße**36%
*“Fällt klein aus”*
**Qualität insgesamt**8%
*“Schlechte Qualität, völlig verknittert”*
**Reißverschlussqualität**4%
*“Der Reißverschluss Zipper, also das Teil zum Ziehen”*
**Dicke**3%
*“Dünn und zu kurz”*
**Farbe**3%
*“falsche Farbe”*
**Ärmelpassform**3%
*“die Ärmel sind extra lang.”*
**Falten**2%
*“Zerknittert”*
**Wärme**2%
*“Hält nicht sehr warm”*
**beworben Vs Tatsächliches Produkt**2%
*“Größentabelle stimmt nicht”*
**Wasserbeständigkeit**2%
*“Beide Schultern nass”*
### **Top return reasons **
**Gesamtgröße**53%
**Farbe**11%
**Ärmelpassform**4%
**Breite**4%
**Länge**3%
**Materialqualität**3%
**Dünn**3%
**Qualität insgesamt**2%
**Reißverschlussqualität**2%
**Armpassform**2%
## **Common questions**
- **Is winterjacke herren profitable to sell on Amazon Germany?**
- The niche generates €507K/yr across 238 tracked products. 0 of 41 products launched in the last 360 days are still selling. 90-day search growth is -62.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the winterjacke herren niche?**
- 51 brands and 235 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in winterjacke herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Reißverschlussqualität. The return rate is 14.6% — above our launch gate.
- **When does demand for winterjacke herren peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 18.7× the quietest.
- **What does it cost to enter the winterjacke herren niche?**
- Listings span €15.60–€112.53; the average listing price is €40.90 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.
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