---
title: "Winterjacke Damen — €499K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/winterjacke-damen"
last_updated: "2026-08-10T06:08:02.173Z"
locale: en
meta:
description: "Niche score 52/100 · €499K/yr market · 12.7M searches/yr. Soft demand (-62.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €499K/yr market · 12.7M searches/yr. Soft demand (-62.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Winterjacke Damen — €499K/yr Amazon DE Niche (2026) - Flapen"
---
# **winterjacke damen**
**Worth a look**
Shows a fragmented shelf (top 5 take 8% of clicks), but soft demand (-62.1% this quarter) keeps it on the watch list.
Market size 60Growth 0Conversion 1Competition 98Returns 0Price range 63Avg price 95Brand share 94Review moat 64Quality gap 80
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€39.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****930.7**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€15.29–€149.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€499K**
€499K/yr · 12.7M searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-62.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****14.7%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, winterjacke damen is a €499K/yr Amazon Germany market (12.7M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **winterjacke damen market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **€590K–€787K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#250**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **79%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**91 **▲rising
**Sellers**
**218**
**Top-5 brand share**
**41%**
Top 20: 77%
**Top-5 click share**
**8%**
Top 20: 25%
**Open market**
**59%**
- 33,000ft10% - Outdoor Ventures10% - ONLY9% - SaphiRose PONCHO5% - YUTILA4% - VERO MODA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -62.1% search growth over the last 90 days.
1.3M750KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.7×
[**Open Trend **](https://flapen.com/research/de/fashion/winterjacke-damen/trend)
## **Top winterjacke damen search terms**
- **übergangsjacke damen**1.9M/yr-47.4%0.1% conv. - **jacke damen**1.3M/yr-43.8%0.0% conv. - **damen-jacken**818K/yr-43.9%0.0% conv. - **damen jacke**514K/yr-43.6%0.0% conv. - **steppjacke damen**567K/yr-59.0%0.1% conv. - **winterjacke damen**3.7M/yr-89.8%0.1% conv. - **mantel damen**747K/yr-76.7%0.0% conv. - **jacken damen**233K/yr-34.6%0.1% conv. - **jacke damen übergangsjacke**197K/yr-61.1%0.1% conv. - **damen übergangsjacke**115K/yr-50.3%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/winterjacke-damen/search-terms)
## **Top winterjacke damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€5K2%€10K3%€15K4%€20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SaphiRose PONCHO Regenjacke Damen Wasserdicht Übergangsjacke Lang mit Kapuze Regenmantel Windbreaker Jacke mit Atmungsaktiv Futter Leicht für Frühling Sommer und Herbst Schwarz L**SaphiRose PONCHO**€44.56**4.2★4,213 rev](https://www.amazon.de/dp/B091Y7XXP7) [2**YUTILA Cord Jack Damen frühling Herbst Übergangsjacke**YUTILA**€36.83**4.2★79 rev](https://www.amazon.de/dp/B0F5H74WM4) [3**SaphiRose PONCHO Regenjacke Damen Wasserdicht Übergangsjacke Lang mit Kapuze Regenmantel Windbreaker Jacke mit Atmungsaktiv Futter Leicht für Frühling Sommer und Herbst Schwarz XL**SaphiRose PONCHO**€44.68**4.2★4,213 rev](https://www.amazon.de/dp/B09191DXWR) [4**33 000ft Damen Softshelljacke Wasserdichte Winddichte Funktionsjacke Atmungsaktive Übergangsjacke Leichte Fahrradjacke mit Kapuze Windbreaker zum Laufen Radfahren Wandern Schwarz 36**33,000ft**€41.96**4.5★1,211 rev](https://www.amazon.de/dp/B0B6J966PD) [5**ONLY Damen Übergangs-Jacke ONLLorca Canvas Parka mit Kapuze 15216452 Moonbeam M**ONLY**€31.47**4.2★2,136 rev](https://www.amazon.de/dp/B08L9GTS8Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MARIKOO leicht gefütterte Damen Übergangsjacke kurz Outdoor-Jacke mit Jersey-Innenfutter und großer Kapuze Brombeere Olive Leaf Gr. M**MARIKOO**€37.02**970 rev4mo ago](https://www.amazon.de/dp/B0GP6PWRWL) [**EnduaReve Damen Regenjacke Regenmantel Wasserdicht Kapuze Women Rain Jacke Übergangsjacke Outdoor Frühling Sommer Herbst Schwarz M**EnduaReve**€50.03**29 rev7mo ago](https://www.amazon.de/dp/B0G2W3R36R) [**Vinuwu Bomberjacke Damen Wildlederjacke Kurz übergangsjacke Bomberjacke mit Zip Tasche Streetwear Winterjacke für Herbst Übergangszeit (DE/NL/SE/PL Alphanumerisch M Regular Regular Kaffee)**Vinuwu**€26.03**53 rev10mo ago](https://www.amazon.de/dp/B0FPLR3DWS) [**YUTILA Cord Jack Damen frühling Herbst Übergangsjacke**YUTILA**€36.83**79 rev1y ago](https://www.amazon.de/dp/B0F5H74WM4) [**YUTILA Cord Jack Damen frühling Herbst Übergangsjacke**YUTILA**€37.27**80 rev1y ago](https://www.amazon.de/dp/B0DYF5XK27)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ellesse Damen LOMPARD Jacke Black 46**Ellesse**€61.08**4.2★**▲ 78%**](https://www.amazon.de/dp/B07DLY7BY2) [**Urban Classics Damen Jacke Olive M**Urban Classics**€35.66**4.4★**▲ 50%**](https://www.amazon.de/dp/B00NLLUQFO) [**Imily Bela Übergangsjacke Damen Leichte sommerjacke Herbst Stehkragen Jacket Boyfriend Parka Sommerjacke Elegant leichte Jacke Kurzmantel(khakiXXL)**Imily Bela**€29.97**3.5★**▲ 45%**](https://www.amazon.de/dp/B0D13T13NP) [**YUTILA Cord Jack Damen frühling Herbst Übergangsjacke**YUTILA**€37.27**4.2★**▲ 45%**](https://www.amazon.de/dp/B0DYF5XK27) [**SaphiRose PONCHO Regenjacke Damen Wasserdicht Übergangsjacke Lang mit Atmungsaktiv Futter Regenmantel Windbreaker Softshelljacke Kapuze Leicht für Frühling Sommer und Herbst Schwarz(Wasserdicht) M**SaphiRose PONCHO**€42.85**4.2★**▲ 45%**](https://www.amazon.de/dp/B0BWN2YCVC)
**~~View all trending →~~**
## **What buyers say about winterjacke damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**26%
*“Passt”*
**Qualität insgesamt**9%
*“Super Qualität”*
**Komfort insgesamt**8%
*“Bequem”*
**Farbe**7%
*“Diese Farbe ist einfach mega,frisch,sportlich elegant”*
**Preis-Leistungs-Verhältnis**6%
*“Preis-Leistung super”*
**Gewicht leicht**5%
*“Leichte Frühlingsjacke mit überraschend gutem Sitz”*
**Wärme**5%
*“macht warm”*
**Materialqualität**4%
*“Material super”*
**Form/Stil**4%
*“Sehr stylish, perfekte Größe”*
**beworben Vs Tatsächliches Produkt**3%
*“Entspricht dem Foto”*
### **What buyers complain about **
**Gesamtgröße**36%
*“XL fällt etwas klein aus”*
**Materialqualität**5%
*“Material recht dünn”*
**Dicke**4%
*“Dünnes Material”*
**Qualität insgesamt**4%
*“Qualität unterirdisch”*
**Farbe**4%
*“Gelb statt beige”*
**Falten**3%
*“Kam total zerknittert an”*
**Armpassform**3%
*“Der Kurzmantel fällt sehr groß aus, so lange Arme habe ich in XL noch nie gesehen”*
**Wasserbeständigkeit**2%
*“Nicht komplett wasserdicht”*
**Preis-Leistungs-Verhältnis**2%
*“40€ hätte ich aber nicht dafür ausgeben, 30”*
**Geruch**2%
*“roch extrem nach Keller”*
### **Top return reasons **
**Gesamtgröße**46%
**Farbe**10%
**Breite**6%
**Ärmelpassform**6%
**Länge**5%
**Materialqualität**5%
**Dünn**4%
**Armpassform**2%
**Qualität insgesamt**2%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is winterjacke damen profitable to sell on Amazon Germany?**
- The niche generates €499K/yr across 341 tracked products. 2 of 64 products launched in the last 360 days are still selling. 90-day search growth is -62.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the winterjacke damen niche?**
- 91 brands and 218 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in winterjacke damen?**
- Top complaints mined from reviews: Gesamtgröße, Materialqualität, Dicke. The return rate is 14.7% — above our launch gate.
- **When does demand for winterjacke damen peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 17.7× the quietest.
- **What does it cost to enter the winterjacke damen niche?**
- Listings span €15.29–€149.96; the average listing price is €39.36 (sweet spot $15–$100). The average incumbent carries 931 reviews — the moat a new listing must climb.
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