---
title: "Trend — white dress - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/white-dress/trend"
last_updated: "2026-08-10T13:21:04.980Z"
locale: en
meta:
  description: "Niche score 61/100 · €18K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · €18K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white dress - Flapen"
---

# **white dress**

**Worth a look**

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 4Growth 95Conversion 3Competition 97Returns 0Price range 90Avg price 95Brand share 96Review moat 67Quality gap 95

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Growth**

**Incredible****+116.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****€25.78**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€11.35–€68.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****821.21**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****€18K**

€18K/yr · 340K searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****16.7%**

return rate — above 5% kills the launch gate

**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")

## Trend