---
title: "Unterhemden Mädchen — €67K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/unterhemden-maedchen"
last_updated: "2026-08-05T23:28:33.141Z"
locale: en
meta:
description: "Niche score 39/100 · €67K/yr market · 1.6M searches/yr · €13.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €67K/yr market · 1.6M searches/yr · €13.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unterhemden Mädchen — €67K/yr Amazon DE Niche (2026) - Flapen"
---
# **unterhemden mädchen**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 17Growth 37Conversion 4Competition 96Returns 21Price range 65Avg price 64Brand share 13Review moat 74Quality gap 27
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Review moat**
**Good****550.29**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€3.41–€36.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€13.71**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€67K**
€67K/yr · 1.6M searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, unterhemden mädchen is a €67K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unterhemden mädchen market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **€137K–€171K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **32%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**14%**
Top 20: 37%
**Open market**
**4%**
- NAME IT82% - NEXT5% - LOREZA4% - TupTam3% - Amazon Essentials1% - Haloumoning1% - Open — no brand owns it (15 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 11.5×
[**Open Trend **](https://flapen.com/research/de/fashion/unterhemden-maedchen/trend)
## **Top unterhemden mädchen search terms**
- **name it**648K/yr+68.8%0.1% conv. - **name it mädchen**571K/yr-16.7%0.2% conv. - **unterhemden mädchen**139K/yr-58.5%0.8% conv. - **unterhemd mädchen**43K/yr-36.8%0.7% conv. - **name it mädchen t-shirts**9K/yr+44.9%0.1% conv. - **name it 98**19K/yr+13.2%0.2% conv. - **name it 104**19K/yr-2.4%0.1% conv. - **spaghetti top mädchen**8K/yr+285.2%0.4% conv. - **name it shirt mädchen**15K/yr-16.2%0.0% conv. - **name it t shirt mädchen**11K/yr+13.1%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/unterhemden-maedchen/search-terms)
## **Top unterhemden mädchen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€6662%€1K3%€2K4%€3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Name IT Unisex Nbnkab Noos Leggings Tradewinds 98 EU**NAME IT**€6.00**4.5★178 rev](https://www.amazon.de/dp/B0DMWZVMVG) [2**NAME IT NKFSALLI Slim DNM Shorts 5372-HA NOOS**NAME IT**€13.04**4.8★268 rev](https://www.amazon.de/dp/B096QP4FB2) [3**Name IT Mädchen Nmfvima Ls Sweat Bru Noos Winsome Orchid 98**NAME IT**€7.42**4.7★93 rev](https://www.amazon.de/dp/B0F7HFR4Q7) [4**Name IT Mädchen Nmfvima Ls Sweat Bru Noos Mauve Orchid 110**NAME IT**€7.36**4.7★93 rev](https://www.amazon.de/dp/B0DTK9T7FQ) [5**NAME IT Jungen Nkmryan Jogger Dnm L Shorts 6300-th Noos Shorts Dark Blue Denim 128**NAME IT**€13.98**4.8★281 rev](https://www.amazon.de/dp/B0B5Y9CDZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Name IT Mädchen Nmfvima Ls Sweat Bru Noos Winsome Orchid 98**NAME IT**€7.42**93 rev1y ago](https://www.amazon.de/dp/B0F7HFR4Q7) [**Name IT Mädchen Nmfvalba Ls Sweat Unb Noos Crystal Pink 122-128 EU**NAME IT**€9.25**40 rev1y ago](https://www.amazon.de/dp/B0F7HCY4LT) [**Name IT Mädchen Nmfvima Ls Sweat Bru Noos Mauve Orchid 110**NAME IT**€7.36**93 rev1y ago](https://www.amazon.de/dp/B0DTK9T7FQ) [**Name IT Mädchen Nmfvima Ls Sweat Bru Noos Mauve Orchid 104**NAME IT**€8.04**93 rev1y ago](https://www.amazon.de/dp/B0DTKBN9RF) [**Name IT Unisex Nbnkab Noos Leggings Tradewinds 98 EU**NAME IT**€6.00**178 rev1y ago](https://www.amazon.de/dp/B0DMWZVMVG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NAME IT Jungen Nkmryan Jogger Dnm L Shorts 6300-th Noos Shorts Dark Blue Denim 128**NAME IT**€13.98**4.8★**▲ 35%**](https://www.amazon.de/dp/B0B5Y9CDZK) [**NAME IT Jungen Nkmvermo Long Swe Unb F Noos Shorts Deep Depths 152 EU**NAME IT**€9.16**4.6★**▲ 35%**](https://www.amazon.de/dp/B09V2ZYSS3) [**NAME IT Jungen Hose Nkmsweat Pant Unb Noos Blau (Dark Sapphire) 152**NAME IT**€8.58**4.6★**▲ 35%**](https://www.amazon.de/dp/B075N9V2C4) [**NAME IT Mädchen Nkfvolta Swe Unb F Noos Shorts Dark Sapphire 158 EU**NAME IT**€7.65**4.6★**▲ 35%**](https://www.amazon.de/dp/B098YZXZWH) [**NAME IT NKMSILAS Slim DNM L Shorts 2272-TX NOOS**NAME IT**€14.23**4.6★**▲ 35%**](https://www.amazon.de/dp/B094RCBCDW)
**~~View all trending →~~**
## **What buyers say about unterhemden mädchen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Super Qualität”*
**Gesamtgröße**21%
*“Passt”*
**Komfort insgesamt**13%
*“Super, zum Wohlfühlen”*
**Preis-Leistungs-Verhältnis**6%
*“Schöner preisweriger pullover”*
**Materialqualität**6%
*“hochwertiges Material”*
**Farbe**5%
*“Hübsch”*
**Weiches Gefühl**4%
*“weicher Stoff”*
**beworben Vs Tatsächliches Produkt**3%
*“Wie abgebildet”*
**Waschechtheit**2%
*“Auch nach x mal waschen super”*
**Design insgesamt**2%
*“schönes Design”*
### **What buyers complain about **
**Gesamtgröße**28%
*“Die Shorts sind wirklich sehr sehr slim, was in unserem Fall passt”*
**Länge**9%
*“Beine sind zu lang”*
**beworben Vs Tatsächliches Produkt**7%
*“was so auf den Fotos nicht zu sehen ist”*
**Materialqualität**6%
*“Material komplett Polyester”*
**Dicke**5%
*“Shorts slim mit zu viel Polyester drin”*
**Lücke/Loch**5%
*“Zu schnell Löcher”*
**Qualität insgesamt**5%
*“Schlechte Qualität, ziehen jede Fussel an, sind am Bauch ausgebeutet und sitzen nicht richtig”*
**Farbe**5%
*“Gelbe Hose gefällt nicht”*
**Preis-Leistungs-Verhältnis**5%
*“Preis allerdings finde ich vergleichsweise zu viel”*
**Riemen/Saitenqualität**2%
*“Dünne Träger”*
### **Top return reasons **
**Gesamtgröße**46%
**Breite**11%
**Länge**8%
**Farbe**6%
**Taillenpassform**4%
**Dünn**3%
**Oberschenkel fit**3%
**Materialqualität**3%
**Lücke/Loch**2%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is unterhemden mädchen profitable to sell on Amazon Germany?**
- The niche generates €67K/yr across 191 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the unterhemden mädchen niche?**
- 21 brands and 51 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in unterhemden mädchen?**
- Top complaints mined from reviews: Gesamtgröße, Länge, beworben Vs Tatsächliches Produkt. The return rate is 6.1% — above our launch gate.
- **When does demand for unterhemden mädchen peak?**
- Demand peaks in May–Jun; the busiest month runs 11.5× the quietest.
- **What does it cost to enter the unterhemden mädchen niche?**
- Listings span €3.41–€36.83; the average listing price is €13.71 (sweet spot $15–$100). The average incumbent carries 550 reviews — the moat a new listing must climb.
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