---
title: "Turnschuhe Mädchen 37 — €56K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/turnschuhe-maedchen-37"
last_updated: "2026-08-06T19:22:02.481Z"
locale: en
meta:
description: "Niche score 47/100 · €56K/yr market · 92K searches/yr · €25.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €56K/yr market · 92K searches/yr · €25.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Turnschuhe Mädchen 37 — €56K/yr Amazon DE Niche (2026) - Flapen"
---
# **turnschuhe mädchen 37**
**Skip it**
High returns (11.8%) — this niche doesn't clear our bar today.
Market size 14Growth 20Conversion 29Competition 97Returns 1Price range 86Avg price 95Brand share 78Review moat 24Quality gap 65
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€25.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€15.07–€111.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,122.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€56K**
€56K/yr · 92K searches
**Returns**
**Bad****11.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, turnschuhe mädchen 37 is a €56K/yr Amazon Germany market (92K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **turnschuhe mädchen 37 market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€32K–€39K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#315**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**301**
**Top-5 brand share**
**57%**
Top 20: 93%
**Top-5 click share**
**12%**
Top 20: 33%
**Open market**
**39%**
- adidas19% - PUMA16% - Lico10% - KKTOTO7% - Skechers5% - Kivlrm4%
## **Demand**
Weekly Amazon search volume, last 9 weeks — -9.8% search growth over the last 90 days.
20K15KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/de/fashion/turnschuhe-maedchen-37/trend)
## **Top turnschuhe mädchen 37 search terms**
- **sneaker damen 37**15K/yr-0.8%0.6% conv. - **schuhe mädchen 37**15K/yr-29.9%1.1% conv. - **turnschuhe mädchen 37**14K/yr-4.8%1.8% conv. - **sneaker 37 mädchen**11K/yr-17.7%1.1% conv. - **mädchen schuhe 37**9K/yr+0.5%1.2% conv. - **sportschuhe mädchen 37**11K/yr+30.6%2.2% conv. - **schuhe 37 mädchen**7K/yr-20.0%1.1% conv. - **puma 37**5K/yr+15.3%0.7% conv. - **turnschuhe 37 mädchen**5K/yr-32.3%3.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/turnschuhe-maedchen-37/search-terms)
## **Top turnschuhe mädchen 37 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€5582%€1K3%€2K4%€2K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kivlrm Mädchen Turnschuhe Sportschuhe Kinder Hallenschuhe Schuhe Kinderschuhe Leicht Laufschuhe Atmungsaktiv Sneaker Rosa Blau 37EU**Kivlrm**€19.44**4.5★49 rev](https://www.amazon.de/dp/B0FNX957ZP) [2**Aeckmd Turnschuhe Mädchen Hallenschuhe Kinder Sportschuhe Atmungsaktiv Outdoor Schuhe Sneaker Tennisschuhe Grau Rosa 37EU**Aeckmd**€19.81**4.4★36 rev](https://www.amazon.de/dp/B0G65G7B6M) [3**Jawixu Mädchen Turnschuhe Hallenschuhe Kinder Trainer Sportschuhe Kinderschuhe Sneaker Tennisschuhe Freizeitschuhe Outdoor Laufschuhe Weiß Blau 37EU**Jawixu**€19.54**4.5★210 rev](https://www.amazon.de/dp/B0D8YZYS2X) [4**Skechers Mädchen Dreamy Dancer Radiant Rogue Sneaker Navy Hot Pink Mesh Multi Trim 37 EU**Skechers**€29.94**4.7★1,124 rev](https://www.amazon.de/dp/B08R5QLJ59) [5**Vans Unisex Kinder Ward Sneaker Suede Canvas Black White 37 EU**Vans**€24.85**4.6★27,677 rev](https://www.amazon.de/dp/B01N65E633)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KKTOTO Jungen Schuhe Sportschuhe Kinder Mädchen Kinderschuhe Turnschuhe Hallenschuhe Outdoor Klettverschluss Wanderschuhe Leicht Sneaker Rosa 37 EU**KKTOTO**€26.30**188 rev7mo ago](https://www.amazon.de/dp/B0F9DRHKPK) [**Aeckmd Turnschuhe Mädchen Hallenschuhe Kinder Sportschuhe Atmungsaktiv Outdoor Schuhe Sneaker Tennisschuhe Grau Rosa 37EU**Aeckmd**€19.81**36 rev7mo ago](https://www.amazon.de/dp/B0G65G7B6M) [**Kivlrm Mädchen Turnschuhe Sportschuhe Kinder Hallenschuhe Schuhe Kinderschuhe Leicht Laufschuhe Atmungsaktiv Sneaker Rosa Blau 37EU**Kivlrm**€19.44**49 rev10mo ago](https://www.amazon.de/dp/B0FNX957ZP) [**KKTOTO Sportschuhe Kinder Kinderschuhe Mädchen Turnschuhe Laufschuhe Atmungsaktiv Schule Sneaker Leicht Fitnessschuhe Klettverschluss Hallenschuhe Farbverlauf Lila 37 EU**KKTOTO**€26.02**188 rev1y ago](https://www.amazon.de/dp/B0FF42JR9V) [**adidas Unisex Kinder BREAKNET Sleek Shoes JUNIOR Aurora Ink/Lucid pink/Gum 3 37 1/3 EU**adidas**€24.03**172 rev1y ago](https://www.amazon.de/dp/B0F2GN8N5X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Unisex Kinder Hoops Mid Shoes Core Black / Cloud White / Grey Six 36 2/3 EU**adidas**€21.93**4.5★**▲ 62%**](https://www.amazon.de/dp/B09NL2MX8Z) [**adidas Unisex Kinder Hoops Shoes Cloud White/Cloud White/Cloud White 39 1/3 EU**adidas**€24.48**4.5★**▲ 61%**](https://www.amazon.de/dp/B09NL6C5FN) [**Aeckmd Turnschuhe Mädchen Hallenschuhe Kinder Sportschuhe Atmungsaktiv Outdoor Schuhe Sneaker Tennisschuhe Grau Rosa 37EU**Aeckmd**€19.81**4.4★**▲ 58%**](https://www.amazon.de/dp/B0G65G7B6M) [**Jawixu Mädchen Turnschuhe Hallenschuhe Kinder Trainer Sportschuhe Kinderschuhe Sneaker Tennisschuhe Freizeitschuhe Outdoor Laufschuhe Weiß Blau 37EU**Jawixu**€19.54**4.5★**▲ 54%**](https://www.amazon.de/dp/B0D8YZYS2X) [**KKTOTO Jungen Schuhe Sportschuhe Kinder Mädchen Kinderschuhe Turnschuhe Hallenschuhe Outdoor Klettverschluss Wanderschuhe Leicht Sneaker Rosa 37 EU**KKTOTO**€26.30**4.4★**▲ 52%**](https://www.amazon.de/dp/B0F9DRHKPK)
**~~View all trending →~~**
## **What buyers say about turnschuhe mädchen 37**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**36%
*“Super bequem,”*
**Gesamtgröße**15%
*“Super Passform”*
**Qualität insgesamt**11%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**8%
*“Guter Preis”*
**Gewicht leicht**5%
*“Leichter Sneaker”*
**Materialqualität**2%
*“Das Material fühlt sich weich an”*
**Farbe**2%
*“Farbe passt”*
**Übung/Sporteignung**2%
*“was beim Sport oder Toben ja das Wichtigste ist”*
**Design insgesamt**2%
*“Ansonsten schönes Design”*
**beworben Vs Tatsächliches Produkt**2%
*“So wie beschrieben immer wieder gerne”*
### **What buyers complain about **
**Gesamtgröße**28%
*“Fallen größer aus”*
**Haltbarkeit**11%
*“Die Schuhe waren in kurzer Zeit durch”*
**Qualität insgesamt**9%
*“Keine Qualität”*
**Komfort insgesamt**6%
*“Jetzt wird er scheinbar anders hergestellt und ist unbequem”*
**Materialqualität**3%
*“Neue Materialien”*
**Breite**3%
*“Sohle recht breit”*
**Nähen/Finish/Polieren**2%
*“Ziernähte lösen sich”*
**Schmerzlinderung – insgesamt**2%
*“sie haben mir starke Schmerzen im Fuß verursacht.”*
**Dünn**2%
*“Und sie sind sehr dünn halten glaube ich nicht so lange”*
**Atmungsaktivität**2%
*“Leider ist der Schuh überhaupt nicht atmungsaktiv, trotz der Lochung”*
### **Top return reasons **
**Gesamtgröße**49%
**Füße fit**16%
**Breite**10%
**Farbe**5%
**Komfort insgesamt**4%
**Materialqualität**2%
**Qualität insgesamt**2%
**Länge**1%
**Geruch**1%
**Form/Stil**1%
## **Common questions**
- **Is turnschuhe mädchen 37 profitable to sell on Amazon Germany?**
- The niche generates €56K/yr across 195 tracked products. 10 of 42 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the turnschuhe mädchen 37 niche?**
- 40 brands and 301 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in turnschuhe mädchen 37?**
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 11.8% — above our launch gate.
- **What does it cost to enter the turnschuhe mädchen 37 niche?**
- Listings span €15.07–€111.06; the average listing price is €25.93 (sweet spot $15–$100). The average incumbent carries 5,123 reviews — the moat a new listing must climb.
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