---
title: "Search terms — top - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/top/search-terms"
last_updated: "2026-07-21T08:03:28.140Z"
locale: en
meta:
  description: "top shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "top shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — top - Flapen"
---

# **top**

**Worth a look**

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 96Conversion 3Competition 97Returns 26Price range 56Avg price 55Brand share 93Review moat 23Quality gap 72

**Competition**

**Incredible****12%**

top-5 click share — an open shelf

**Growth**

**Incredible****+135.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****€4.97–€27.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€12.65**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****€208K**

€208K/yr · 6.6M searches

**Returns**

**Okay****5.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****7,097.79**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale