---
title: "Tommy Hilfiger Herren — €807K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/tommy-hilfiger-herren"
last_updated: "2026-08-10T15:22:52.793Z"
locale: en
meta:
description: "Niche score 64/100 · €807K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · €807K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tommy Hilfiger Herren — €807K/yr Amazon DE Niche (2026) - Flapen"
---
# **tommy hilfiger herren**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 76Conversion 7Competition 97Returns 16Price range 87Avg price 95Brand share 72Review moat 24Quality gap 77
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€27.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.57–€84.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+61.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****€807K**
€807K/yr · 5.0M searches
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,980.81**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, tommy hilfiger herren is a €807K/yr Amazon Germany market (5.0M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tommy hilfiger herren market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **€837K–€1.1M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**201**
**Top-5 brand share**
**62%**
Top 20: 92%
**Top-5 click share**
**12%**
Top 20: 33%
**Open market**
**35%**
- Tommy Hilfiger40% - JACK & JONES7% - HMIYA6% - Amazon Essentials5% - Lacoste4% - Tommy Jeans4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +61.7% search growth over the last 90 days.
300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/fashion/tommy-hilfiger-herren/trend)
## **Top tommy hilfiger herren search terms**
- **tommy hilfiger herren**1.7M/yr-1.9%0.2% conv. - **poloshirt herren kurzarm**280K/yr+642.1%0.3% conv. - **poloshirts für herren**367K/yr+83.3%0.1% conv. - **tommy hilfiger**680K/yr+4.1%0.1% conv. - **herren poloshirt kurzarm**164K/yr+131.2%0.3% conv. - **polo shirts für herren**216K/yr+99.9%0.3% conv. - **poloshirt**171K/yr+142.3%0.2% conv. - **lacoste poloshirt herren**176K/yr+145.7%0.2% conv. - **hilfiger herren**280K/yr-17.7%0.2% conv. - **boss poloshirt herren**137K/yr+109.5%0.2% conv. [**All search terms **](https://flapen.com/research/de/fashion/tommy-hilfiger-herren/search-terms)
## **Top tommy hilfiger herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€8K2%€16K3%€24K4%€32K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommy Hilfiger Herren Poloshirt Kurzarm Core 1985 Regular Fit Blau (Desert Sky) L**Tommy Hilfiger**€37.97**4.3★4,140 rev](https://www.amazon.de/dp/B08CVQLZHP) [2**Tommy Hilfiger Herren Poloshirt Kurzarm Core 1985 Regular Fit Blau (Desert Sky) XL**Tommy Hilfiger**€38.30**4.3★4,140 rev](https://www.amazon.de/dp/B08CVQNG2V) [3**Tommy Hilfiger Herren Poloshirt Kurzarm 1985 Slim Fit Schwarz (Black) XL**Tommy Hilfiger**€37.95**4.3★807 rev](https://www.amazon.de/dp/B08CVQJM9N) [4**TARAINYA Poloshirt Herren Baumwolle Kurzarm Polo Shirts Männer Sommer mit Brusttasche Marineblau L**TARAINYA**€16.73**4.4★296 rev](https://www.amazon.de/dp/B0G1C8PDKZ) [5**Tommy Hilfiger Herren Poloshirt Kurzarm Core 1985 Regular Fit Weiß (White) S**Tommy Hilfiger**€33.74**4.3★4,140 rev](https://www.amazon.de/dp/B08CW8BRPR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TARAINYA Poloshirt Herren Baumwolle Kurzarm Polo Shirts Männer Sommer mit Brusttasche Marineblau L**TARAINYA**€16.73**296 rev8mo ago](https://www.amazon.de/dp/B0G1C8PDKZ) [**Tommy Hilfiger Herren 3er Pack T-Shirts Kurzarm mit Rundhalsausschnitt Mehrfarbig (Grey Heather/Black/White) XL**Tommy Hilfiger**€30.18**105 rev1y ago](https://www.amazon.de/dp/B0FFZNHHMK) [**JACK & JONES Jjepaulos Polo Ss Noos**JACK & JONES**€14.15**9 rev1y ago](https://www.amazon.de/dp/B0F444WNF5) [**HMIYA Herren Poloshirt Kurzarm Männer Sommer Knopfleiste T-Shirts Basic Golf Polohemd Navyblau L**HMIYA**€18.06**344 rev1y ago](https://www.amazon.de/dp/B0DR43KZJ8) [**Calvin Klein Herren Campus 3 Knopf Kragen Polo Hemd - Salbei - L**Calvin Klein**€38.19**4,506 rev2y ago](https://www.amazon.de/dp/B0CW6K9D86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TARAINYA Poloshirt Herren Baumwolle Kurzarm Polo Shirts Männer Sommer mit Brusttasche Marineblau L**TARAINYA**€16.73**4.4★**▲ 23%**](https://www.amazon.de/dp/B0G1C8PDKZ) [**Tommy Hilfiger Rundhals T-Shirt - XL**Tommy Hilfiger**€17.01**4.6★**▲ 21%**](https://www.amazon.de/dp/B0B4FNC8LM) [**Tommy Hilfiger Herren 3er Pack T-Shirts Kurzarm mit Rundhalsausschnitt Mehrfarbig (Grey Heather/Black/White) XL**Tommy Hilfiger**€30.18**4.6★**▲ 21%**](https://www.amazon.de/dp/B0FFZNHHMK) [**Lacoste Herren Polo-Shirt Kurzarm L1212 Männer Polo-Hemd 2 Knopf Regular Fit Blau 4**Lacoste**€71.65**4.5★**▲ 19%**](https://www.amazon.de/dp/B00C24ZPMU) [**HMIYA Herren Poloshirt Kurzarm Männer Sommer Knopfleiste T-Shirts Basic Golf Polohemd Navyblau L**HMIYA**€18.06**4.3★**▲ 16%**](https://www.amazon.de/dp/B0DR43KZJ8)
**~~View all trending →~~**
## **What buyers say about tommy hilfiger herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**25%
*“Super Ware”*
**Gesamtgröße**24%
*“Passt”*
**Komfort insgesamt**11%
*“super bequem, richtig angenehmer Baumwollstoff und sitzt top”*
**Materialqualität**6%
*“Schönes Material”*
**Preis-Leistungs-Verhältnis**4%
*“Klasse Deal”*
**Farbe**3%
*“Farbe auch”*
**beworben Vs Tatsächliches Produkt**2%
*“alles wie beschrieben, sehr zufrieden”*
**Form/Stil**2%
*“Das Poloshirt sieht gut aus”*
**Gewicht leicht**2%
*“Mein Eindruck: Leicht, luftig & geruchsneutral”*
**Haltbarkeit**1%
*“Gute Passform und Haltbarkeit”*
### **What buyers complain about **
**Gesamtgröße**26%
*“Passt nicht”*
**Qualität insgesamt**19%
*“Müll”*
**Nähen/Finish/Polieren**6%
*“Bei der sich die Naht gelöst hat”*
**Materialqualität**4%
*“Sehr schlechtes Material”*
**Geeignet für Maschinenwäsche**3%
*“Aber nach 2-3 Mal waschen kam die Enttäuschung”*
**Farbe**3%
*“Farbe bleicht aus”*
**Haltbarkeit**3%
*“dünn und schnell kaputt”*
**Preis-Leistungs-Verhältnis**3%
*“Geld nicht wert”*
**Dicke**2%
*“Super dünn”*
**Lederqualität**1%
*“Leder rissig”*
### **Top return reasons **
**Gesamtgröße**53%
**Breite**7%
**Qualität insgesamt**6%
**Farbe**5%
**Materialqualität**5%
**Länge**5%
**Dünn**3%
**beworben Vs Tatsächliches Produkt**1%
**Taillenpassform**1%
**Ärmelpassform**1%
## **Common questions**
- **Is tommy hilfiger herren profitable to sell on Amazon Germany?**
- The niche generates €807K/yr across 207 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +61.7%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the tommy hilfiger herren niche?**
- 35 brands and 201 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in tommy hilfiger herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Nähen/Finish/Polieren. The return rate is 7.4% — above our launch gate.
- **When does demand for tommy hilfiger herren peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the tommy hilfiger herren niche?**
- Listings span €7.57–€84.37; the average listing price is €27.91 (sweet spot $15–$100). The average incumbent carries 4,981 reviews — the moat a new listing must climb.
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