---
title: "Search terms — tom tailor damen - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/tom-tailor-damen/search-terms"
last_updated: "2026-08-10T07:31:51.001Z"
locale: en
meta:
  description: "Niche score 44/100 · €40K/yr market · 1.2M searches/yr · €16.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · €40K/yr market · 1.2M searches/yr · €16.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — tom tailor damen - Flapen"
---

# **tom tailor damen**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 10Growth 21Conversion 3Competition 98Returns 4Price range 77Avg price 79Brand share 61Review moat 50Quality gap 78

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Avg price**

**Great****€16.57**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****€3.82–€54.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,546.64**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****€40K**

€40K/yr · 1.2M searches

**Returns**

**Bad****10.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")

## Search terms