---
title: "The North Face Mütze — €98K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/the-north-face-muetze"
last_updated: "2026-08-10T16:25:50.098Z"
locale: en
meta:
description: "Niche score 33/100 · €98K/yr market · 315K searches/yr · €20.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · €98K/yr market · 315K searches/yr · €20.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The North Face Mütze — €98K/yr Amazon DE Niche (2026) - Flapen"
---
# **the north face mütze**
**Skip it**
Soft demand (-91.8% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 0Conversion 19Competition 69Returns 23Price range 62Avg price 88Brand share 19Review moat 23Quality gap 42
**Avg price**
**Great****€20.09**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****€6.13–€29.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€98K**
€98K/yr · 315K searches
**Review moat**
**Bad****7,816.31**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-91.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, the north face mütze is a €98K/yr Amazon Germany market (315K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the north face mütze market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **€100K–€121K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **20%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**130**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**6%**
- THE NORTH FACE78% - Carhartt6% - Enter the Complex3% - Columbia3% - Tommy Hilfiger2% - Jack Wolfskin2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -91.8% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 69.3×
[**Open Trend **](https://flapen.com/research/de/fashion/the-north-face-muetze/trend)
## **Top the north face mütze search terms**
- **the north face mütze**81K/yr-94.5%1.2% conv. - **north face hat**4K/yr+100.9%0.5% conv. - **north face mütze**77K/yr-95.4%1.7% conv. - **north face mütze herren**31K/yr-86.4%3.9% conv. - **mütze the north face**8K/yr-88.0%0.4% conv. - **north face beanie**8K/yr-84.5%0.7% conv. - **the north face mütze herren**22K/yr-92.1%2.0% conv. - **mütze north face**11K/yr-89.5%2.8% conv. - **north face mütze damen**17K/yr-91.7%0.4% conv. - **the north face mütze damen**13K/yr-92.9%1.8% conv. [**All search terms **](https://flapen.com/research/de/fashion/the-north-face-muetze/search-terms)
## **Top the north face mütze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€4K8%€8K12%€12K16%€16K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THE NORTH FACE Hut-NF0A3FNT Schwarz Einheitsgröße**THE NORTH FACE**€17.68**4.5★2,929 rev](https://www.amazon.de/dp/B07T249N6H) [2**THE NORTH FACE TNF Logo Box Cuffed Beanie**THE NORTH FACE**€27.29**4.5★226 rev](https://www.amazon.de/dp/B0DQF73JH4) [3**THE NORTH FACE NF0A55JGJK3 TNF Fisherman Beanie Hat Unisex Adult Black Größe OS**THE NORTH FACE**€22.23**4.4★33 rev](https://www.amazon.de/dp/B092MGVL9C) [4**Carhartt Herren Knit Cuffed Beanie Beanie Hat Winter White Einheitsgröße**Carhartt**€13.47**4.6★184,004 rev](https://www.amazon.de/dp/B07QNS3HZJ) [5**THE NORTH FACE Herren Standard Shallow Beanie Schwarz Einheitsgröße EU**THE NORTH FACE**€21.04**4.5★245 rev](https://www.amazon.de/dp/B096YD11SN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The North Face Unisex Mütze für recycelte Arbeitnehmer Einheitsgröße**THE NORTH FACE**€20.71**2,929 rev1y ago](https://www.amazon.de/dp/B0F2BH84LF) [**THE NORTH FACE TNF Logo Box Cuffed Beanie**THE NORTH FACE**€27.29**226 rev1y ago](https://www.amazon.de/dp/B0DQF73JH4) [**THE NORTH FACE Unisex Mudder Trucker Tnfblack/Tnfmediumgreyhtr One Size**THE NORTH FACE**€23.87**3,880 rev1y ago](https://www.amazon.de/dp/B09KP1TDWL) [**THE NORTH FACE NF0A5FX6KY4 Horizon Breeze Brimmer HAT Hat Herren TNF Black/TNF White Größe SM**THE NORTH FACE**€28.40**108 rev1y ago](https://www.amazon.de/dp/B0D4F8PLJS) [**THE NORTH FACE NF0A8CQ293O1 Jim Beanie Hat Unisex TNF Black Größe OS**THE NORTH FACE**€21.51**3,207 rev1y ago](https://www.amazon.de/dp/B0CNYDSC21)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THE NORTH FACE Unisex Mudder Trucker Tnfblack/Tnfmediumgreyhtr One Size**THE NORTH FACE**€23.87**4.5★**▲ 1000%**](https://www.amazon.de/dp/B09KP1TDWL) [**THE NORTH FACE NF0A5FX6KY4 Horizon Breeze Brimmer HAT Hat Herren TNF Black/TNF White Größe SM**THE NORTH FACE**€28.40**4.6★**▲ 1000%**](https://www.amazon.de/dp/B0D4F8PLJS) [**styleBREAKER Kinder Beanie Strickmütze mit breiter Krempe Feinstrick Mütze doppelt gestrickt Kindermütze 2-5 Jahre 04024030 Farbe:Royalblau**styleBREAKER**€11.04**4.0★**▲ 1000%**](https://www.amazon.de/dp/B00O24HWXS) [**Enter the Complex Fisherman Beanie 100% Merino Wolle Trawler Mütze Fischermütze Troyer Ribbstrick Damen und Herren Schwarz**Enter the Complex**€24.51**4.5★**▲ 537%**](https://www.amazon.de/dp/B09HKRP9NV) [**THE NORTH FACE NF0A8CQ293O1 Jim Beanie Hat Unisex TNF Black Größe OS**THE NORTH FACE**€21.51**4.6★**▲ 496%**](https://www.amazon.de/dp/B0CNYDSC21)
**~~View all trending →~~**
## **What buyers say about the north face mütze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**24%
*“Passt”*
**Qualität insgesamt**21%
*“Super Qualität”*
**Wärme**16%
*“Warm”*
**Komfort insgesamt**7%
*“Super bequem”*
**Preis-Leistungs-Verhältnis**5%
*“Definitiv ihren Preis wert”*
**Design insgesamt**3%
*“Die Herren Strickmütze überzeugt auf den ersten Blick durch ihr schlichtes, zeitloses Design”*
**Materialqualität**2%
*“Das Material fühlt sich angenehm weich an”*
**Form/Stil**2%
*“Style und Preis-Leistung genial”*
**beworben Vs Tatsächliches Produkt**2%
*“Tut was sie soll”*
**Weiches Gefühl**2%
*“angenehm weich”*
### **What buyers complain about **
**Gesamtgröße**43%
*“Fällt total klein aus”*
**Farbe**6%
*“Die Farbe com jäppi”*
**Preis-Leistungs-Verhältnis**5%
*“Preislich nicht unbedingt günstig”*
**Produktzustand**4%
*“Artikel gebraucht, starke Parfüm Geruch und Haare, nicht original verpackt”*
**Form/Stil**3%
*“Vom Style eher unauffällig”*
**Knötchenbildung/Fusselbildung**3%
*“Pilling”*
**Allergien**3%
*“Juckreiz”*
**Materialqualität**2%
*“spricht nicht unbedingt für eine hohe Materialqualität.”*
**Qualität insgesamt**1%
*“Die Qualität ist wirklich schlecht”*
**Geruch**1%
*“Artikel gebraucht, starke Parfüm Geruch und Haare, nicht original verpackt”*
### **Top return reasons **
**Gesamtgröße**65%
**Farbe**9%
**Breite**4%
**Qualität insgesamt**4%
**beworben Vs Tatsächliches Produkt**3%
**Materialqualität**3%
**Form/Stil**3%
**Dünn**2%
**Länge**1%
**Nähen/Finish/Polieren**1%
## **Common questions**
- **Is the north face mütze profitable to sell on Amazon Germany?**
- The niche generates €98K/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -91.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the the north face mütze niche?**
- 10 brands and 130 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in the north face mütze?**
- Top complaints mined from reviews: Gesamtgröße, Farbe, Preis-Leistungs-Verhältnis. The return rate is 5.6% — above our launch gate.
- **When does demand for the north face mütze peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 69.3× the quietest.
- **What does it cost to enter the the north face mütze niche?**
- Listings span €6.13–€29.20; the average listing price is €20.09 (sweet spot $15–$100). The average incumbent carries 7,816 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**boxershorts herren weiß**](https://flapen.com/research/de/fashion/boxershorts-herren-weiss)€83K/yr+156.2%**Worth a look**- 69 [**festival outfit herren**](https://flapen.com/research/de/fashion/festival-outfit-herren)€21K/yr+448.8%**Worth a look**- 69 [**schultüte**](https://flapen.com/research/de/fashion/schultuete)€363K/yr+160.3%**Worth a look**- 69 [**fahrradsattel**](https://flapen.com/research/de/fashion/fahrradsattel)€1.1M/yr+120.7%**Launch it**- 69 [**klebe bh**](https://flapen.com/research/de/fashion/klebe-bh)€362K/yr+193.3%**Worth a look**- 70 [**deutschland trikot em 2024 damen**](https://flapen.com/research/de/fashion/deutschland-trikot-em-2024-damen)€32K/yr>1,000%**Worth a look**[**All Fashion niches **](https://flapen.com/research/de/fashion)