---
title: "Sweatjacke Herren — €252K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/sweatjacke-herren"
last_updated: "2026-08-10T04:59:34.403Z"
locale: en
meta:
description: "Niche score 52/100 · €252K/yr market · 2.1M searches/yr · €27.76 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €252K/yr market · 2.1M searches/yr · €27.76 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sweatjacke Herren — €252K/yr Amazon DE Niche (2026) - Flapen"
---
# **sweatjacke herren**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Market size 47Growth 15Conversion 6Competition 96Returns 15Price range 88Avg price 95Brand share 83Review moat 24Quality gap 78
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€27.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€10.46–€62.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€252K**
€252K/yr · 2.1M searches
**Review moat**
**Bad****6,448.98**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, sweatjacke herren is a €252K/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweatjacke herren market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **€278K–€347K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#506**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**52 **▲rising
**Sellers**
**177**
**Top-5 brand share**
**52%**
Top 20: 84%
**Top-5 click share**
**17%**
Top 20: 43%
**Open market**
**44%**
- Amazon Essentials22% - JACK & JONES12% - Banqert7% - Grin&Bear5% - Höhenhorn5% - JMIERR5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/fashion/sweatjacke-herren/trend)
## **Top sweatjacke herren search terms**
- **sweatjacke herren**718K/yr-5.2%0.3% conv. - **kapuzenjacke herren**196K/yr-18.0%0.4% conv. - **sweatjacke**132K/yr-7.7%0.1% conv. - **hoodie herren reißverschluss**135K/yr-16.6%0.2% conv. - **zipper hoodie**132K/yr-26.1%0.2% conv. - **zip hoodie herren**121K/yr-34.7%0.3% conv. - **herren sweatjacke**83K/yr-22.2%0.2% conv. - **sweatjacke herren mit kapuze**63K/yr-22.1%0.3% conv. - **kapuzenjacke**39K/yr-16.3%0.2% conv. - **kaputzensweatjacke männer**39K/yr-5.3%0.2% conv. [**All search terms **](https://flapen.com/research/de/fashion/sweatjacke-herren/search-terms)
## **Top sweatjacke herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€5K4%€10K6%€15K8%€20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Black X-Large**Amazon Essentials**€17.55**4.2★59,087 rev](https://www.amazon.de/dp/B075JNL9S6) [2**Amazon Essentials Herren Regular-Fit-Fleece-Sweatshirt mit Stehkragen und Reißverschluss mittelschwer Mittelgrau Meliert L**Amazon Essentials**€13.80**4.0★5,819 rev](https://www.amazon.de/dp/B07P5PQCKK) [3**JACK & JONES Herren Veste Sweat-Shirt Jjebradley Sweat Zip Hood Noos Schwarz M**JACK & JONES**€18.91**4.4★569 rev](https://www.amazon.de/dp/B0C7HC6YF8) [4**JACK & JONES Hoody Herren mit Kapuze**JACK & JONES**€18.30**4.1★538 rev](https://www.amazon.de/dp/B0C7HC33RG) [5**Banqert Herren Hoody Faire Löhne Purified Cotton Männer Hoodie-s Kapuzenjacke-n Kapuzen-Sweater mit Reissverschluss Men Dunkelblau Blau XL X-Large**Banqert**€47.66**4.4★648 rev](https://www.amazon.de/dp/B00EZWTUBO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grin&Bear Hoodie Herren Hoodie Sweatshirt Kapuzenjacke Pullover GB022-JetBlack-XL**Grin&Bear**€37.14**6,697 rev9mo ago](https://www.amazon.de/dp/B0FWYDFP6L) [**Grin&Bear Hoodie Herren Hoodie Sweatshirt Kapuzenjacke Pullover GB022-JetBlack-L**Grin&Bear**€37.23**6,697 rev9mo ago](https://www.amazon.de/dp/B0FWYHPV8J) [**JMIERR Kapuzenpullover Herren Basic ReiBverschluss Baumwolle Einfarbig Sweatjacke Hoodie Kapuzenjacke mit Taschen Schwarz S**JMIERR**€22.00**898 rev1y ago](https://www.amazon.de/dp/B0D9YCZGYB) [**YawYews Sweatjacke Herren Zipper Hoodie Kapuzenjacke Herren Sweatjacke Mit Kapuze Sweatshirt Jacke Reißverschluss Grau XL**YawYews**€19.02**250 rev2y ago](https://www.amazon.de/dp/B0CYC87YY4) [**YawYews Sweatjacke Herren Zipper Hoodie Kapuzenjacke Herren Sweatjacke Mit Kapuze Sweatshirt Jacke Reißverschluss Grau L**YawYews**€19.10**250 rev2y ago](https://www.amazon.de/dp/B0CYC7PHCS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Herren Fleece-Kapuzenpulli mit durchgehendem Reißverschluss (erhältlich in den Größen Big & Tall) Schwarz XXL Große Größen Tall**Amazon Essentials**€17.40**4.2★**▲ 80%**](https://www.amazon.de/dp/B09LHHGC2F) [**Amazon Essentials Herren Regular-Fit-Fleece-Sweatshirt mit Stehkragen und Reißverschluss mittelschwer Mittelgrau Meliert L**Amazon Essentials**€13.80**4.0★**▲ 78%**](https://www.amazon.de/dp/B07P5PQCKK) [**Banqert Herren Hoody Faire Löhne Purified Cotton Männer Hoodie-s Kapuzenjacke-n Kapuzen-Sweater mit Reissverschluss Men Dunkelblau blau M Medium**Banqert**€48.01**4.4★**▲ 71%**](https://www.amazon.de/dp/B00EZWTTT2) [**Banqert Herren Hoody Faire Löhne Purified Cotton Männer Hoodie-s Kapuzenjacke-n Kapuzen-Sweater mit Reissverschluss Men Dunkelblau Blau XL X-Large**Banqert**€47.66**4.4★**▲ 71%**](https://www.amazon.de/dp/B00EZWTUBO) [**Banqert Herren Hoody GOTS Zertifiziert Bio Baumwolle Männer Hoodie-s Kapuzenjacke-n Kapuzen-Sweater mit Reissverschluss Men Dunkelgrau Medium M**Banqert**€57.37**4.2★**▲ 69%**](https://www.amazon.de/dp/B0776D6QV3)
**~~View all trending →~~**
## **What buyers say about sweatjacke herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**20%
*“Gute Qualität und super Service”*
**Gesamtgröße**20%
*“Passt”*
**Komfort insgesamt**13%
*“Bequem”*
**Preis-Leistungs-Verhältnis**10%
*“Guter Preis”*
**Materialqualität**6%
*“Material sehr angenehm”*
**Wärme**5%
*“warm”*
**Weiches Gefühl**4%
*“Auf den ersten Blick macht der Hoddie einen ordentlichen Eindruck, relativ dicker, weicher Stoff”*
**beworben Vs Tatsächliches Produkt**2%
*“Wie abgebildet”*
**Gewicht leicht**2%
*“leichte Übergangsjacke,”*
**Reißverschlussqualität**2%
*“Reißverschluss war früher schön solide, und leichtgängig, die derzeit produzierten Jacken sind leider total frickelig, verhaken sich ständig und einfädeln ist auch ein Geduldsspielt”*
### **What buyers complain about **
**Gesamtgröße**19%
*“fällt klein aus”*
**Qualität insgesamt**18%
*“Absoluter Müll”*
**Reißverschlussqualität**15%
*“Reißverschluss problematisch - ansonsten ok”*
**Ärmelpassform**5%
*“Ärmel zu kurz”*
**Dünn**3%
*“sehr dünn stoff”*
**Farbe**3%
*“Allerdings werden die weißen webfäden mit der Zeit sichtbar und vor allem beim waschen verliert dieser Pulli dann einiges an der Farbe”*
**Materialqualität**3%
*“Fühlt sich sehr nach Plastik (Polyester) an”*
**Nähen/Finish/Polieren**2%
*“Schlechte Nähte und mühsamer Reißverschluss”*
**Dicke**2%
*“Der Stoff ist relativ dünn”*
**Falten**2%
*“Das hat zur Folge, dass Falten entstanden sind, die ich nichtmal mit einem Bügeleisen rausbekomme”*
### **Top return reasons **
**Gesamtgröße**50%
**Qualität insgesamt**6%
**Länge**5%
**Materialqualität**5%
**Farbe**5%
**Breite**4%
**Reißverschlussqualität**4%
**Ärmelpassform**4%
**Dünn**3%
**Nähen/Finish/Polieren**2%
## **Common questions**
- **Is sweatjacke herren profitable to sell on Amazon Germany?**
- The niche generates €252K/yr across 141 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the sweatjacke herren niche?**
- 52 brands and 177 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in sweatjacke herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Reißverschlussqualität. The return rate is 7.9% — above our launch gate.
- **When does demand for sweatjacke herren peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the sweatjacke herren niche?**
- Listings span €10.46–€62.35; the average listing price is €27.76 (sweet spot $15–$100). The average incumbent carries 6,449 reviews — the moat a new listing must climb.
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