---
title: "Superman — €32K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/superman"
last_updated: "2026-08-10T02:31:06.259Z"
locale: en
meta:
description: "Niche score 38/100 · €32K/yr market · 1.2M searches/yr · €17.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €32K/yr market · 1.2M searches/yr · €17.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Superman — €32K/yr Amazon DE Niche (2026) - Flapen"
---
# **superman**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 8Growth 8Conversion 2Competition 57Returns 85Price range 78Avg price 82Brand share 33Review moat 57Quality gap 42
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€17.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€5.46–€49.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,232.34**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****€32K**
€32K/yr · 1.2M searches
**Growth**
**Bad****-33.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, superman is a €32K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **superman market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€45K–€54K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#9,547**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **53%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**155**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 86%
**Open market**
**10%**
- DC Comics33% - LEGEND ICON18% - Amazon Essentials17% - McFarlane10% - Logoshirt7% - TShirt-People4% - Open — no brand owns it (6 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -33.6% search growth over the last 90 days.
50K30KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/de/fashion/superman/trend)
## **Top superman search terms**
- **superman**889K/yr-42.5%0.1% conv. - **superm**134K/yr-5.1%0.0% conv. - **superma**92K/yr-10.3%0.0% conv. - **superman figur**40K/yr-9.9%2.4% conv. - **super man**8K/yr+59.2%0.2% conv. - **supermann**11K/yr-22.7%0.2% conv. - **superman spielzeug**6K/yr-17.5%1.6% conv. [**All search terms **](https://flapen.com/research/de/fashion/superman/search-terms)
## **Top superman products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€2K10%€3K15%€5K20%€6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cotton Division Offizielles Superman-T-Shirt für Herren von DC Comics | T-Shirt mit graphischer Grafik Tendance Cadeau Geek bequemer Baumwolle Logo-Aufdruck Kobalt mittel**LEGEND ICON**€19.11**4.6★604 rev](https://www.amazon.de/dp/B00BMQTDIQ) [2**DC Comics Superman - Action-Figur Superman 30 cm zum Spielen und Sammeln Spielzeug für Kinder ab 4 Jahren**DC Comics**€9.44**4.6★1,113 rev](https://www.amazon.de/dp/B0DBLV3WN6) [3**DC Comics 30cm-Actionfigur - Superman**DC Comics**€8.90**4.7★26,489 rev](https://www.amazon.de/dp/B07WGHZMH1) [4**Logoshirt DC Comics I Superman I Logo Clean I T-Shirt Print I Damen & Herren I kurzärmlig I blau I Lizenziertes Originaldesign I Größe XL**Logoshirt**€21.26**4.2★2 rev](https://www.amazon.de/dp/B0CQPJ7BBW) [5**Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 6-7 Jahre**Amazon Essentials**€11.66**4.4★109 rev](https://www.amazon.de/dp/B0F9NFSWVS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McFarlane Batman v Superman: Dawn of Justice (2016) DC Theatrical Edition Actionfigur Superman (Heat Vision) 19 cm**McFarlane**€29.41**21 rev3mo ago](https://www.amazon.de/dp/B0G369TJPK) [**McFarlane Superman (1978) DC Multiverse Deluxe Theatrical Edition Actionfigur Superman 19 cm**McFarlane**€32.94**77 rev3mo ago](https://www.amazon.de/dp/B0G36F9R51) [**DC x Sonic Knuckles als Superman Actionfiguren offiziell von Jakks Pacific enthält eine 6 35cm große Knuckles als Superman-Figur und eine 12 7 cm große Klassische Figur Sonic x DC Sammlerstück**Sonic The Hedgehog**€17.52**137 rev6mo ago](https://www.amazon.de/dp/B07KWZJFH4) [**Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 6-7 Jahre**Amazon Essentials**€11.66**109 rev8mo ago](https://www.amazon.de/dp/B0F9NFSWVS) [**Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Metro 6-7 Jahre**Amazon Essentials**€9.59**109 rev8mo ago](https://www.amazon.de/dp/B0F9NNGXXQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Metro 6-7 Jahre**Amazon Essentials**€9.59**4.4★**▲ 232%**](https://www.amazon.de/dp/B0F9NNGXXQ) [**Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 11-12 Jahre**Amazon Essentials**€9.44**4.4★**▲ 230%**](https://www.amazon.de/dp/B0F9NHT6TQ) [**Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 9 Jahre**Amazon Essentials**€8.67**4.4★**▲ 230%**](https://www.amazon.de/dp/B0F9NSJ28Z) [**Amazon Essentials Disney | Marvel | Star Wars Jungen Kurzärmelige T-Shirts 4er-Pack Superman Justice 6-7 Jahre**Amazon Essentials**€11.66**4.4★**▲ 230%**](https://www.amazon.de/dp/B0F9NFSWVS) [**McFarlane Batman v Superman: Dawn of Justice (2016) DC Theatrical Edition Actionfigur Superman (Heat Vision) 19 cm**McFarlane**€29.41**4.2★**▲ 229%**](https://www.amazon.de/dp/B0G369TJPK)
**~~View all trending →~~**
## **What buyers say about superman**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschenk Zweck**14%
*“das Geschenk kam gut an.”*
**Preis-Leistungs-Verhältnis**14%
*“Schöne Figur guter Preis”*
**Haltbarkeit**9%
*“Super gut gelaufen”*
**Qualität insgesamt**9%
*“Insgesamt ein solides Produkt, das seinen Zweck erfüllt”*
**Spaß/Unterhaltungserlebnis**7%
*“Super Spielzeug”*
**beworben Vs Tatsächliches Produkt**7%
*“Produkt wie erwünscht”*
**Stärke**7%
*“Stabil”*
**Weiches Gefühl**7%
*“Gaaanz weich”*
**Design insgesamt**6%
*“Schönes Gesicht, gut aussehender Held, gutes Design, beweglich und richtige Größe zum spielen”*
**Gesamtgröße**6%
*“Passt”*
### **What buyers complain about **
**Haltbarkeit**30%
*“Sind halt leider sehr schnell kaputt”*
**Qualität insgesamt**20%
*“Schlechte Verarbeitung”*
**Gesamtgröße**10%
*“Schönes Shirt etwas groß”*
**Dicke**10%
*“Shirt eher dünn”*
**Design insgesamt**10%
*“Schlechte Verarbeitung”*
**Stärke**5%
*“mit Schwächen”*
**Gleichgewicht/Stabilität**5%
*“Allerdings sind die Bewegungsmöglichkeiten etwas eingeschränkt und einige Gelenke könnten stabiler sein”*
### **Top return reasons **
**Gesamtgröße**57%
**Qualität insgesamt**18%
**beworben Vs Tatsächliches Produkt**4%
**Defekt Material/Teile**2%
**Farbe**2%
**Ärmelpassform**2%
**Materialqualität**2%
**Nähen/Finish/Polieren**2%
**Kratzfestigkeit**2%
**Benutzerfreundlichkeit**2%
## **Common questions**
- **Is superman profitable to sell on Amazon Germany?**
- The niche generates €32K/yr across 32 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the superman niche?**
- 12 brands and 155 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in superman?**
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Gesamtgröße. The return rate is 1.5%.
- **What does it cost to enter the superman niche?**
- Listings span €5.46–€49.45; the average listing price is €17.84 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.
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