---
title: "Superdry — €58K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/superdry"
last_updated: "2026-08-06T16:04:26.622Z"
locale: en
meta:
description: "Niche score 43/100 · €58K/yr market · 586K searches/yr · €29.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €58K/yr market · 586K searches/yr · €29.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Superdry — €58K/yr Amazon DE Niche (2026) - Flapen"
---
# **superdry**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 14Growth 13Conversion 4Competition 96Returns 15Price range 85Avg price 95Brand share 43Review moat 41Quality gap 72
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€29.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€6.72–€75.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,377.38**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€58K**
€58K/yr · 586K searches
**Growth**
**Bad****-24.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, superdry is a €58K/yr Amazon Germany market (586K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **superdry market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€45K–€60K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,360**
- **Page quality**
- **0%**
- **Prime**
- **48%**
- **Sponsored**
- **43%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**155**
**Top-5 brand share**
**79%**
Top 20: 95%
**Top-5 click share**
**17%**
Top 20: 42%
**Open market**
**18%**
- Superdry64% - Grin&Bear6% - Levi's3% - RONOMO3% - JACK & JONES3% - Tommy Hilfiger3%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -24.7% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/fashion/superdry/trend)
## **Top superdry search terms**
- **superdry tshirt herren**43K/yr+158.2%0.3% conv. - **superdry damen**115K/yr-25.3%0.0% conv. - **superdry**77K/yr+4.0%0.1% conv. - **superdry herren**74K/yr-39.9%0.1% conv. - **superdry hoodie herren**57K/yr-66.4%0.1% conv. - **superdry jacke herren**51K/yr-63.6%0.0% conv. - **grin and bear herren**21K/yr-56.4%0.1% conv. - **sweatshirt herren mit reissverschluss**16K/yr-63.5%0.0% conv. - **superdry herren jacke**10K/yr-46.2%0.0% conv. - **superdry sweatjacke herren**8K/yr-23.5%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/superdry/search-terms)
## **Top superdry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€1K4%€2K6%€3K8%€5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Leuchtend Grün Gesprenkelt L**Superdry**€20.78**4.6★771 rev](https://www.amazon.de/dp/B08QSKSW9N) [2**Superdry Für Erwachsene Essential Logo Emb Tee T-Shirt Schwarz/Hazard Orange L**Superdry**€22.47**4.1★56 rev](https://www.amazon.de/dp/B0D6HX9K7T) [3**Superdry Essential T-Shirt Navy - Grösse L - Herren - Modern Fit - Baumwolle -**Superdry**€22.41**0.0★0 rev](https://www.amazon.de/dp/B0G17KDQDF) [4**Levis Herren Ss Original Housemark Tee T-Shirt Olive Night L**Levi's**€12.04**4.5★39,421 rev](https://www.amazon.de/dp/B0897XVL4X) [5**Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Lauren Marineblau/Neon Limette XL**Superdry**€20.12**4.1★56 rev](https://www.amazon.de/dp/B0D6HR1MD2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Superdry Essential T-Shirt Navy - Grösse L - Herren - Modern Fit - Baumwolle -**Superdry**€22.41**0 rev8mo ago](https://www.amazon.de/dp/B0G17KDQDF) [**Superdry Herren Essential Kontrast EMB T-Shirt Eclipse Navy M**Superdry**€21.78**0 rev8mo ago](https://www.amazon.de/dp/B0G17QT8ST) [**Superdry Herren Essential Logo Classic Hoodie Vintage Indigoblau XL**Superdry**€47.51**3 rev12mo ago](https://www.amazon.de/dp/B0FJFZC4D5) [**Zwillingsherz Shirt Positiv für Damen Frauen Mädchen - Hochwertiges 100% Baumwolle Oberteil kuschelig weich Sommer Kurzarm Hemd Tail Top V Ausschnitt Fransen Ärmel**Zwillingsherz**€35.69**45 rev1y ago](https://www.amazon.de/dp/B0F3JCLXZ1) [**Superdry Herren Essential Logo Zip-Hoodie mit angerauter Innenseite Schwarz L**Superdry**€51.02**28 rev1y ago](https://www.amazon.de/dp/B0DSWKD9V9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Superdry Herren Leichtes Vintage Logo Tri T-Shirt Leuchtendes Orange Meliert L**Superdry**€28.63**4.6★**▲ 42%**](https://www.amazon.de/dp/B08D6CLF3G) [**Superdry Herren Essential Kontrast EMB T-Shirt Eclipse Navy M**Superdry**€21.78**0.0★**▲ 42%**](https://www.amazon.de/dp/B0G17QT8ST) [**Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Lauren Marineblau/Neon Limette XL**Superdry**€20.12**4.1★**▲ 41%**](https://www.amazon.de/dp/B0D6HR1MD2) [**Superdry Herren Essential T-Shirt aus Bio-Baumwolle mit Logo Finster Marineblau/Olivgrün Feeder L**Superdry**€21.21**4.0★**▲ 40%**](https://www.amazon.de/dp/B0D774SDNN) [**Superdry Herren Essential Logo Classic Hoodie Vintage Indigoblau XL**Superdry**€47.51**5.0★**▲ 39%**](https://www.amazon.de/dp/B0FJFZC4D5)
**~~View all trending →~~**
## **What buyers say about superdry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Super Qualität”*
**Gesamtgröße**25%
*“Passt”*
**Komfort insgesamt**10%
*“Top tragekomfort”*
**Preis-Leistungs-Verhältnis**10%
*“Preis stimmt”*
**beworben Vs Tatsächliches Produkt**6%
*“Entspricht den Erwartungen”*
**Materialqualität**6%
*“Material ist gut”*
**Wärme**3%
*“Warm, eher etwas weit”*
**Waschechtheit**2%
*“die Farbe nach dem Waschen gut erhalten”*
**Farbe**1%
*“Farbe wie abgebildet”*
**Weiches Gefühl**1%
*“Innen super weich + warm”*
### **What buyers complain about **
**Qualität insgesamt**22%
*“Nicht gut verarbeitet”*
**Haltbarkeit**13%
*“kurzer Haltbarkeit.”*
**Gesamtgröße**12%
*“Fällt etwas klein aus also sende ich lieber zurück möchte es lieber nicht waschen da es sonst zu klein wird also lieber eine größe größer bestellen”*
**Farbe**6%
*“Stark abfärbend, schnelles ausbleichen”*
**Materialqualität**5%
*“das Material ist sehr dünn”*
**Falten**5%
*“Kam total zerknittert an”*
**Oberschenkel fit**4%
*“Viel zu eng an den Oberschenkeln, selbst für Untrainierte und schlanke Männer”*
**Geruch**4%
*“Schweißgeruch”*
**Ärmelpassform**3%
*“Ärmel zu kurz”*
**Länge**3%
*“gewaschen und schon 10cm kürzer geworden was heutzutage anscheinend ja normal ist”*
### **Top return reasons **
**Gesamtgröße**54%
**Länge**7%
**Breite**6%
**Farbe**5%
**Materialqualität**3%
**Qualität insgesamt**3%
**Dünn**2%
**Nähen/Finish/Polieren**2%
**beworben Vs Tatsächliches Produkt**2%
**Ärmelpassform**1%
## **Common questions**
- **Is superdry profitable to sell on Amazon Germany?**
- The niche generates €58K/yr across 133 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the superdry niche?**
- 35 brands and 155 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in superdry?**
- Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gesamtgröße. The return rate is 7.9% — above our launch gate.
- **When does demand for superdry peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the superdry niche?**
- Listings span €6.72–€75.43; the average listing price is €29.91 (sweet spot $15–$100). The average incumbent carries 2,377 reviews — the moat a new listing must climb.
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