---
title: "Steppjacke Jungen — €34K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/steppjacke-jungen"
last_updated: "2026-08-10T01:19:14.116Z"
locale: en
meta:
description: "Niche score 41/100 · €34K/yr market · 61K searches/yr · €29.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €34K/yr market · 61K searches/yr · €29.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steppjacke Jungen — €34K/yr Amazon DE Niche (2026) - Flapen"
---
# **steppjacke jungen**
**Skip it**
Soft demand (-51.5% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 24Competition 93Returns 0Price range 95Avg price 95Brand share 59Review moat 77Quality gap 43
**Avg price**
**Incredible****€29.68**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€16.97–€53.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Review moat**
**Great****465.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€34K**
€34K/yr · 61K searches
**Growth**
**Bad****-51.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****12.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, steppjacke jungen is a €34K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steppjacke jungen market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **€22K–€30K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **67%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**133**
**Top-5 brand share**
**70%**
Top 20: 97%
**Top-5 click share**
**22%**
Top 20: 52%
**Open market**
**27%**
- JACK & JONES38% - ALXHUTE11% - Höhenhorn10% - Killtec7% - JACKETOWN4% - CMP4%
## **Demand**
Weekly Amazon search volume, last 40 weeks — -51.5% search growth over the last 90 days.
8K6KSpike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/fashion/steppjacke-jungen/trend)
## **Top steppjacke jungen search terms**
- **übergangsjacke jungen 164**22K/yr-54.9%2.1% conv. - **jack and jones jacke jungen**13K/yr-47.6%1.3% conv. - **übergangsjacke jungen 158**7K/yr-37.5%1.2% conv. - **jacke 164 jungen**8K/yr-44.6%2.0% conv. - **steppjacke jungen 164**9K/yr-66.2%0.8% conv. [**All search terms **](https://flapen.com/research/de/fashion/steppjacke-jungen/search-terms)
## **Top steppjacke jungen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€6804%€1K6%€2K8%€3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JACK&JONES JUNIOR JJTHEO Softshell Jacket NOOS JNR**JACK & JONES**€33.34**4.6★72 rev](https://www.amazon.de/dp/B0CZWJTXJC) [2**JACK & JONES JUNIOR Jungen JJERUSH Blocking Hood Bomber NOOS JNR Jacke Navy Blazer/Detail:Blocking 164**JACK & JONES**€27.33**4.4★851 rev](https://www.amazon.de/dp/B094NDNQRQ) [3**JACK & JONES JJEBASIC SOFTSHELL HOOD SN JNR**JACK & JONES**€31.46**4.7★174 rev](https://www.amazon.de/dp/B0BHXFRBDB) [4**JJEMULTI Quilted Jacket NOOS JNR**JACK & JONES**€28.65**4.5★821 rev](https://www.amazon.de/dp/B09Y8W5HCW) [5**Höhenhorn Krocko Kinder Jacke Schwarz/Grün Gr. 164**Höhenhorn**€43.47**4.5★423 rev](https://www.amazon.de/dp/B08M63N6XP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre**Marks & Spencer**€28.57**4 rev9mo ago](https://www.amazon.de/dp/B0FTMZTBK3) [**ALXHUTE Regenjacke Jungen Übergangsjacke Wasserdicht Kinder Softshelljacke Farbkontrast Jacke Mit Kapuze Grün DE: 146-152 (Herstellergröße 150)**ALXHUTE**€24.44**95 rev10mo ago](https://www.amazon.de/dp/B0FKFCT1PD) [**JACK & JONES Boy Softshell Jacke Softshell Jacke Junior**JACK & JONES**€31.17**72 rev1y ago](https://www.amazon.de/dp/B0F43Y4N12) [**killtec Jungen Funktionsjacke ist wasserdicht/Regenjacke mit Kapuze KOS 153 BYS JCKT oliv 128 43004-000**Killtec**€39.64**7 rev1y ago](https://www.amazon.de/dp/B0D8Q8LGKV) [**killtec Jungen Softshelljacke mit Kapuze KOW 226 BYS SFTSHLL JCKT schwarz 128 43515-000**Killtec**€32.98**26 rev1y ago](https://www.amazon.de/dp/B0DQCVCWVJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Band of Rascals Kinder Sweatjacke Signature aus Bio-Baumwolle Racing-Green Gr. 164**Band of Rascals**€53.28**5.0★**▲ 173%**](https://www.amazon.de/dp/B0D5FQQR4W) [**Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre**Marks & Spencer**€28.57**5.0★**▲ 168%**](https://www.amazon.de/dp/B0FTMZTBK3) [**ALXHUTE Kinder Regenjacke Wassersäule Jungen Mädchen Übergangsjacke Frühling Jacke Funktionsjacke mit Kapuze Grau DE: 128-134 (Herstellergröße 130)**ALXHUTE**€23.86**4.4★**▲ 159%**](https://www.amazon.de/dp/B0BZ4232SS) [**killtec Jungen Softshelljacke mit Kapuze KOW 226 BYS SFTSHLL JCKT schwarz 128 43515-000**Killtec**€32.98**5.0★**▲ 144%**](https://www.amazon.de/dp/B0DQCVCWVJ) [**JACKETOWN Jungen Sweatjacke Gefüttert Kinder Hoodie Sweatshirt Kapuzenpullover Fleecejacke mit Kapuze Langarm Warme Winterjacke Classic Pullover mit Reißverschluss(Schwarz Grau-L)**JACKETOWN**€24.74**4.4★**▲ 132%**](https://www.amazon.de/dp/B09Z9GK338)
**~~View all trending →~~**
## **What buyers say about steppjacke jungen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**22%
*“Passt perfekt”*
**Qualität insgesamt**20%
*“Super Qualität”*
**beworben Vs Tatsächliches Produkt**11%
*“Wie erhofft”*
**Materialqualität**6%
*“angenehmes Material”*
**Wärme**5%
*“Sitz gut und hält warm”*
**Form/Stil**4%
*“Schön, modern, top”*
**Preis-Leistungs-Verhältnis**4%
*“Beste Jacke für den Preis”*
**Wasserbeständigkeit**3%
*“Wasserabweisend und passend”*
**Komfort insgesamt**3%
*“Angenehm zu tragen”*
**Stärke**2%
*“Tolle robuste Jacke”*
### **What buyers complain about **
**Gesamtgröße**53%
*“Jacke fällt klein aus”*
**Dünn**8%
*“Sehr dünne Jacke”*
**Wasserbeständigkeit**6%
*“Definitiv nicht Regenfest”*
**Funktionalität insgesamt**3%
*“Das geht überhaupt nicht”*
**Lücke/Loch**3%
*“Mit Loch”*
**Materialqualität**3%
*“Viel zu dünnes material”*
**Eignung heißes Wetter**3%
*“Nicht für den frischen Frühling”*
**beworben Vs Tatsächliches Produkt**2%
*“Kommt in der Beschreibung anders rüber”*
### **Top return reasons **
**Gesamtgröße**59%
**Dünn**8%
**Materialqualität**4%
**Länge**4%
**Breite**4%
**Ärmelpassform**3%
**Farbe**3%
**Reißverschlussqualität**2%
**Armpassform**2%
**Weiches Gefühl**1%
## **Common questions**
- **Is steppjacke jungen profitable to sell on Amazon Germany?**
- The niche generates €34K/yr across 110 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is -51.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the steppjacke jungen niche?**
- 29 brands and 133 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in steppjacke jungen?**
- Top complaints mined from reviews: Gesamtgröße, Dünn, Wasserbeständigkeit. The return rate is 12.6% — above our launch gate.
- **What does it cost to enter the steppjacke jungen niche?**
- Listings span €16.97–€53.80; the average listing price is €29.68 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.
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