---
title: "sport bh — €805K/yr Amazon Germany Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/sport-bh"
last_updated: "2026-07-20T20:03:19.106Z"
locale: en
meta:
description: "sport bh shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sport bh shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sport bh — €805K/yr Amazon Germany Niche, Score 61/100 - Flapen"
---
# **sport bh**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 53Conversion 7Competition 96Returns 13Price range 71Avg price 82Brand share 91Review moat 25Quality gap 76
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****€17.92**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€805K**
€805K/yr · 8.5M searches
**Price range**
**Good****€8.92–€29.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+25.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,101.5**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****9.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, sport bh is a €805K/yr Amazon Germany market (8.5M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 100–250/product
- **Revenue / yr**
- **€896K–€1.1M**
- units × avg price
- **Launch success**
- **24%**
- 10 of 42 new (360d)
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **177 days**
## **Competition**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**52 **▼falling
**Sellers**
**121**
**Top-5 brand share**
**44%**
Top 20: 79%
**Top-5 click share**
**17%**
Top 20: 41%
**Open market**
**52%**
- Jiuday23% - HORISUN6% - HBselect5% - DEANGELMON5% - SHARICCA5% - HANERDUN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.5% search growth over the last 90 days.
350K250KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/fashion/sport-bh/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€16K4%€32K6%€48K8%€64K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 144 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jiuday BH Damen ohne Bügel Große Brüste Starker Halt Bügelloser Push Up Seitenträger BH Nahtloser Bequem Klassische Soft T Shirt Bra Gepolstert Mesh Bralette (Flacher V Kaffee XL)**Jiuday**€17.85**4.3★314 rev](https://www.amazon.de/dp/B0FV273DYL) [2**Jiuday BH Damen ohne Bügel Große Brüste Nahtloser Push Up BH Soft Bequemer Seamless Bra T Shirt Bügelloser Gepolstert Klassische Bralette (Schwarz L)**Jiuday**€17.75**4.4★304 rev](https://www.amazon.de/dp/B0DS5XNKMB) [3**SHARICCA Glatter BH Damen Ohne Bügel Tiefem V-Ausschnitt Push Up BHS Bralette Soft Bequem BH Bügellos Bustier(Schwarz-1P02-L)**SHARICCA**€12.08**4.3★225 rev](https://www.amazon.de/dp/B0DWMD1GWL) [4**HBselect 4er Pack Gepolsterte BHS ohne Bügel Damen Rückenfrei Nahtlose Bralettes Bügelloser T-Shirt BHS Sports Bra Yoga Bustier für Frauen Mädchen**HBselect**€23.26**4.2★809 rev](https://www.amazon.de/dp/B0CLJM5J1Y) [5**Jiuday BH Damen ohne Bügel Große Brüste Starker Halt Bügelloser Push Up Seitenträger BH Nahtloser Bequem Klassische Soft T Shirt Bra Gepolstert Mesh Bralette (Flacher V Schwarz XL)**Jiuday**€18.03**4.3★314 rev](https://www.amazon.de/dp/B0FDK1M3GH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jiuday Tiefer V Push Up BH ohne Bügel for Damen Bequemer BH für Große Brüste Starker Halt Seamless Soft Bra Bügelloser Gepolstert Nahtloser Glatter Bralette (Kaffee L)**Jiuday**€17.58**9 rev2w ago](https://www.amazon.de/dp/B0FD38XSZQ) [**DEANGELMON BH Damen Ohne Bügel Seamless Tiefem V-Ausschnitt Push Up BH Große Brüste Starker Halt Bügelloser Nahtloser BHS Jelly Bra(Schwarz-L)**DEANGELMON**€18.27**17 rev1mo ago](https://www.amazon.de/dp/B0GVS6196W) [**DEANGELMON Damen BH ohne Bügel Comfy Bequemer Nahtloser Bralette Schlaf- und Alltags-BH mit Breiten Trägern Weich und Atmungsaktiv für Volle Abdeckung Komfort Lounge Seamless Bra Hautfarbe M**DEANGELMON**€14.69**63 rev2mo ago](https://www.amazon.de/dp/B0GQ5ZBDM5) [**DEANGELMON Damen BH ohne Bügel Comfy Bequemer Nahtloser Bralette Schlaf- und Alltags-BH mit Breiten Trägern Weich und Atmungsaktiv für Volle Abdeckung Komfort Lounge Seamless Bra Hautfarbe L**DEANGELMON**€14.74**63 rev2mo ago](https://www.amazon.de/dp/B0GQ6S96XF) [**Cuteio Jelly-BH Damen ohne Bügel S-2XL Nahtloser Push Up Komfort BH mit softem Halt gepolstert V-Ausschnitt Bequem Tshirt Bra Schwarz L**Cuteio**€16.24**25 rev3mo ago](https://www.amazon.de/dp/B0GVSXP2MC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Damen Sport BH mit Racerback Active FormFlex Butterweich mit Eckigem Ausschnitt für Leichten Halt Flamingo Pink Größe XL**Amazon Essentials**€17.22**4.0★**▲ 29%**](https://www.amazon.de/dp/B0FPY4SYS5) [**HBselect Nahtlose BHS Damen ohne Bügel Tiefem V-Ausschnitt Bralette Komfort Vollschalen Gepolstert Bustier weicher BHS Bequemer T-Shirt Soft Bra Beige XL**HBselect**€13.72**4.5★**▲ 27%**](https://www.amazon.de/dp/B0GCLSQ8LX) [**Jiuday Nahtloser BH ohne Bügel Bustier Damen Gepolstert Comfit Sport BH Bügelloser Push Up BHS Große Brüste Starker Halt Jelly Bra Soft Seamless Spitze Bralette (Schwarz M)**Jiuday**€20.04**4.5★**▲ 27%**](https://www.amazon.de/dp/B0GTVB4JGD) [**Bh Damen Ohne Bügel Seamless Jelly Bh Soft Push Up Bügelloser Bhs V-Ausschnitt Creamy Komfort Nahtloser Entlastungs Tshirt Bra Mit Sanft Stütze Klassische Sport Bustier Unterwäsche Weiß M**TUNANAN**€14.44**4.6★**▲ 27%**](https://www.amazon.de/dp/B0GNMJ635N) [**Yvette Sport BH Verstellbar U/V-Rücken Bügellos Starker Halt Große Größen Fitness Lauf Yoga Bra Weiß 2XL Große Größen**Yvette**€17.73**4.2★**▲ 27%**](https://www.amazon.de/dp/B0DHR8Y4LD)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**30%
*“Passt”*
**Komfort insgesamt**28%
*“Hoher Comfort”*
**Qualität insgesamt**8%
*“Super Produkt”*
**Weiches Gefühl**4%
*“Super soft BH”*
**Materialqualität**3%
*“Festes Material”*
**Brustpassform**3%
*“Eine Körbchengröße mehr größer oist optimal”*
**Farbe**3%
*“So eine süße Farbe 🥰🥰 liebe es”*
**Preis-Leistungs-Verhältnis**2%
*“3 Stück für 18 Euro ist ein unschlagbarer Preis”*
**Übung/Sporteignung**2%
*“Super Sport BH”*
**beworben Vs Tatsächliches Produkt**2%
*“Produkt wie beschrieben”*
### **What buyers complain about **
**Gesamtgröße**30%
*“Fällt kleiner aus”*
**Qualität insgesamt**5%
*“Die Qualität ist o. k. Leider haut die Passform überhaupt nicht hin”*
**Brustpassform**4%
*“Fällt klein aus”*
**Farbe**4%
*“Die Farbe schwarz könnte intensiver sein”*
**Haltbarkeit**4%
*“Kein halt”*
**Riemen/Saitenqualität**3%
*“Okay die Träger könnten ein bisschen breiter sein”*
**Form/Stil**3%
*“Die Körbchen sind viel zu spitz eine unnatürliche Form, Passform unmöglich”*
**beworben Vs Tatsächliches Produkt**2%
*“Positiv: keine Werbelogos sichtbar”*
**Komfort insgesamt**2%
*“unangenehmer Schnitt”*
**Kissen**2%
*“Erwas mehr Polsterung an den Seiten wäre schöner”*
### **Top return reasons **
**Gesamtgröße**62%
**Brustpassform**9%
**Breite**8%
**Farbe**3%
**Materialqualität**2%
**Komfort insgesamt**2%
**beworben Vs Tatsächliches Produkt**1%
**Qualität insgesamt**1%
**Form/Stil**1%
**Funktionalität insgesamt**1%
## **Common questions**
- **Is sport bh profitable to sell on Amazon Germany?**
- The niche generates €805K/yr across 144 tracked products. 10 of 42 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the sport bh niche?**
- 52 brands and 121 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in sport bh?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Brustpassform. The return rate is 9.0% — above our launch gate.
- **When does demand for sport bh peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the sport bh niche?**
- Listings span €8.92–€29.92; the average listing price is €17.92 (sweet spot $15–$100). The average incumbent carries 4,102 reviews — the moat a new listing must climb.
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