---
title: "sonnenbrille herren eckig — €241K/yr Amazon Germany Niche, Score 60/100 - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/sonnenbrille-herren-eckig"
last_updated: "2026-07-20T20:02:04.294Z"
locale: en
meta:
description: "sonnenbrille herren eckig shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "sonnenbrille herren eckig shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "sonnenbrille herren eckig — €241K/yr Amazon Germany Niche, Score 60/100 - Flapen"
---
# **sonnenbrille herren eckig**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 93Conversion 17Competition 95Returns 23Price range 38Avg price 93Brand share 42Review moat 72Quality gap 70
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Growth**
**Great****+105.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€51.25**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****633.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€241K**
€241K/yr · 346K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€9.59–€234.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****6.4%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, sonnenbrille herren eckig is a €241K/yr Amazon Germany market (346K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€205K–€256K**
- units × avg price
- **Launch success**
- **27%**
- 4 of 15 new (360d)
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#743**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **57%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **178 days**
## **Competition**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**80%**
Top 20: 96%
**Top-5 click share**
**19%**
Top 20: 52%
**Open market**
**18%**
- Polaroid57% - Prada11% - Boss6% - Carrera4% - Lacoste2% - Gucci2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +105.9% search growth over the last 90 days.
10K6KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/de/fashion/sonnenbrille-herren-eckig/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€5K4%€10K6%€14K8%€19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 119 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prada Sonnenbrillen PR 17WS Black/Dark Grey 49/20/145 Damen**Prada**€223.11**4.4★1,109 rev](https://www.amazon.de/dp/B091DQQVDC) [2**Polaroid Herren Pld 2058/S Sonnenbrille Schwarz (Mtt Black) 55 EU**Polaroid**€26.98**4.3★442 rev](https://www.amazon.de/dp/B074ZJL6NZ) [3**Polaroid Unisex-Erwachsene PLD 6003/N/S Wj Dl5 54 Sonnenbrille Schwarz (Black/Grey)**Polaroid**€27.28**4.3★369 rev](https://www.amazon.de/dp/B016O85E6Q) [4**Boss 0665/S/IT BLACK SILVER/GREY SHADED 57/16/145 Herrenbrillen Sonnenbrillen**Boss**€70.10**4.1★224 rev](https://www.amazon.de/dp/B09B7Y3JSR) [5**Polaroid Herren P8411 Rc 9ca Sonnenbrille Schwarz (Black/Green) 63 mm EU**Polaroid**€25.33**4.5★892 rev](https://www.amazon.de/dp/B00I7OC29I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kapten & Son Sonnenbrille Manila Transparent Grey Black | Sonnenbrille Damen & Herren Schwarz mit Sonnen- und UV-Schutz | Stylische runde Gläserfrom | Unisex Sunglasses**Kapten & Son**€73.39**39 rev4mo ago](https://www.amazon.de/dp/B0GPDDRGL2) [**LVIOE Selbsttönende Sonnenbrille für Herren UV400-Schutz Photochrome Brille Antiblendend für Autofahren Angeln und Outdoor**LVIOE**€22.48**4,081 rev6mo ago](https://www.amazon.de/dp/B0GF1K2MX7) [**Myiaur 2er Pack Sonnenbrille Damen Groß Polarisierte Trendige Sonnenbrille mit UV400 Schutz für Autofahren**Myiaur**€21.89**65 rev7mo ago](https://www.amazon.de/dp/B0G4CV4XF7) [**Myiaur 2 Pack Sonnenbrille Damen Polarisierte UV400 Schutz**Myiaur**€22.45**77 rev8mo ago](https://www.amazon.de/dp/B0FXXJMTSX) [**LACOSTE Mens Sunglasses L6039S/N - Matte Green with Lens**Lacoste**€45.07**5 rev10mo ago](https://www.amazon.de/dp/B0FQJV96VM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CGID Sonnenbrille Herren Damen Bambus Polarisiert Brillengläser UV400-Schutz CAT3 CE M07**CGID**€18.36**4.1★**▲ 59%**](https://www.amazon.de/dp/B07WH13TS4) [**Myiaur 2 Pack Sonnenbrille Damen Polarisierte UV400 Schutz**Myiaur**€22.45**4.3★**▲ 57%**](https://www.amazon.de/dp/B0FXXJMTSX) [**Tifosi Swank Sonnenbrille (Crystal Brown/Onyx Brown Gradient)**Tifosi**€32.49**4.5★**▲ 56%**](https://www.amazon.de/dp/B07XSJC6BN) [**Myiaur 2er Pack Sonnenbrille Damen Groß Polarisierte Trendige Sonnenbrille mit UV400 Schutz für Autofahren**Myiaur**€21.89**4.3★**▲ 56%**](https://www.amazon.de/dp/B0G4CV4XF7) [**LACOSTE Mens Sunglasses L6039S/N - Matte Green with Lens**Lacoste**€45.07**4.2★**▲ 56%**](https://www.amazon.de/dp/B0FQJV96VM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**26%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**20%
*“Preislich gut”*
**Gesamtgröße**15%
*“Passt perfekt”*
**Komfort insgesamt**8%
*“Top Sonnenbrille, sehr angenehm zu Tragen”*
**Form/Stil**6%
*“Schlicht, elegant und stylisch zugleich”*
**beworben Vs Tatsächliches Produkt**4%
*“sieht wie auf dem Foto aus”*
**Gewicht leicht**4%
*“Superleichte Polaroid – Perfekt für den Alltag”*
**Farbe**2%
*“Angenehme Farbgebung”*
**Design insgesamt**2%
*“Design”*
**Stärke**2%
*“Solides Produkt”*
### **What buyers complain about **
**Qualität insgesamt**22%
*“Qualität ungenügend”*
**Gesamtgröße**19%
*“Fällt sehr klein aus”*
**Haltbarkeit**15%
*“Nach nur wenigen Nutzungen ist die erste Brille defekt”*
**beworben Vs Tatsächliches Produkt**6%
*“was ja auch nicht in der Produktbeschreibung steht”*
**Schutz**5%
*“Glas schützt nicht vor Sonnenstrahlen”*
**Materialqualität**4%
*“Billiges Material”*
**Farbe**4%
*“Farbwahrnehmung bräunlich”*
**Stärke**3%
*“0 stabil”*
**Einfache Reinigung**2%
*“Der einzige Minuspunkt ist, dass kein Reinigungstuch dabei ist, um die Gläser zu putzen”*
**Dicke**2%
*“Dünner rahmen”*
### **Top return reasons **
**Gesamtgröße**62%
**Qualität insgesamt**7%
**Breite**6%
**Farbe**5%
**beworben Vs Tatsächliches Produkt**4%
**Form/Stil**3%
**Materialqualität**2%
**Funktionalität insgesamt**2%
**Defekt Material/Teile**1%
**Kratzfestigkeit**1%
## **Common questions**
- **Is sonnenbrille herren eckig profitable to sell on Amazon Germany?**
- The niche generates €241K/yr across 119 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is +105.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the sonnenbrille herren eckig niche?**
- 31 brands and 82 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in sonnenbrille herren eckig?**
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 6.4% — above our launch gate.
- **When does demand for sonnenbrille herren eckig peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the sonnenbrille herren eckig niche?**
- Listings span €9.59–€234.33; the average listing price is €51.25 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.
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