---
title: "Sommer — €48K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/sommer"
last_updated: "2026-08-10T03:38:15.190Z"
locale: en
meta:
description: "Niche score 59/100 · €48K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €48K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sommer — €48K/yr Amazon DE Niche (2026) - Flapen"
---
# **sommer**
**Worth a look**
Shows a fragmented shelf (top 5 take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 12Growth 84Conversion 7Competition 86Returns 45Price range 68Avg price 76Brand share 86Review moat 44Quality gap 85
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+82.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€15.56**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€4.30–€37.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,100.27**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€48K**
€48K/yr · 566K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, sommer is a €48K/yr Amazon Germany market (566K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sommer market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€78K–€93K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**49%**
Top 20: 86%
**Top-5 click share**
**29%**
Top 20: 66%
**Open market**
**47%**
- Amazon Essentials15% - ONLY11% - IECCP8% - Soummé8% - QJJQ7% - Geagodelia4%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +82.9% search growth over the last 90 days.
30K20KSpike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/de/fashion/sommer/trend)
## **Top sommer search terms**
- **sommer**307K/yr+113.3%0.0% conv. - **summer**152K/yr+55.2%0.0% conv. - **somme**79K/yr+41.1%0.2% conv. - **soumme deo**15K/yr+12.3%21.2% conv. - **soumme**6K/yr+42.0%12.0% conv. - **soumme antitranspirant frauen**6K/yr+9.2%18.4% conv. - **soumme antitranspirant**1K/yr-2.8%6.4% conv. [**All search terms **](https://flapen.com/research/de/fashion/sommer/search-terms)
## **Top sommer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€1K6%€3K9%€4K12%€6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IECCP Schlafanzug Damen Kurz Pyjama Kurzarm Pyjamas Set Nachtwäsche Set Zweiteiliger Sommer Loungewear Sleepwear Hausanzug Aprikose Kirsche S**IECCP**€13.96**4.0★173 rev](https://www.amazon.de/dp/B0DYDL8YH5) [2**QJJQ Badeschuhe Herren Damen Cozislides Original Slippers Wolke Schlappen Super Weich rutschfest Badelatschen Hausschuhe Sommer Pantoletten Badeschlappen Flip Flops Rosa 40-41 EU**QJJQ**€14.70**4.3★2,851 rev](https://www.amazon.de/dp/B0C6KQNX91) [3**Soummé Antitranspirant Roll-On für Damen gegen starkes Schwitzen 50 ml | Dermatologisch getestet verschiedene Pflegestoffe**Soummé**€16.83**4.3★4,925 rev](https://www.amazon.de/dp/B07X5BVTQ5) [4**Onlpaula Life S/S Tie Shirt WVN Noos**ONLY**€12.81**4.1★507 rev](https://www.amazon.de/dp/B0BHPVLNG4) [5**Amazon Essentials Damen Hose aus Leinenmischung Kordelzug entspannte Passform weites Bein (erhältlich in Übergröße) Schwarz Größe XL**Amazon Essentials**€19.26**4.1★6,721 rev](https://www.amazon.de/dp/B08JVLN2JC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avidlove Damen Spitze Tank Top Sexy Unterhemd V-Ausschnitt Oberteil Elegant Crop Tops Sommer Camisole Lässige Bluse Shirt Rave Festival Outfit WeißXXL**Avidlove**€11.80**25 rev4mo ago](https://www.amazon.de/dp/B0GRTMPBJG) [**TAYOEA Tank Top Damen Bauchfreies Oberteil mit V-Ausschnitt Rückenfreies Crop Top mit Integriertem Pads Damen für Yoga Gym Seeblau M**TAYOEA**€18.96**75 rev10mo ago](https://www.amazon.de/dp/B0FN3ZBR57) [**Moollyfox Sommer Tops Y2K Damen Sexy Neckholder Crop Tops mit Schleife Backless Top Camisole Top Stylisches Trägershirt für Freizeit & Party**Moollyfox**€12.42**21 rev1y ago](https://www.amazon.de/dp/B0F23ZZ4KM) [**IECCP Schlafanzug Damen Kurz Pyjama Kurzarm Pyjamas Set Nachtwäsche Set Zweiteiliger Sommer Loungewear Sleepwear Hausanzug Aprikose Kirsche S**IECCP**€13.96**173 rev1y ago](https://www.amazon.de/dp/B0DYDL8YH5) [**Litherday Shorts Damen Kurze Hose Damen Sporthose Kurz Baumwolle Sport Shorts Sommer Jogginghose Traininghose mit Taschen für Fitness Running Gym Schwarz L**Litherday**€11.62**262 rev1y ago](https://www.amazon.de/dp/B0DPQN5VVF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHARICCA Nahtlos Slips Unterwäsche Damen Hohe Taille Bequeme Seamless Hipster Slips No Show Unterhosen Damen Panties Mehrpack (Mehrfarbig-5P01-M)**SHARICCA**€15.25**4.2★**▲ 27%**](https://www.amazon.de/dp/B0DDPRDTYR) [**ONLY Onllecey Sl Knot Singlet Noos WVN**ONLY**€11.15**4.4★**▲ 27%**](https://www.amazon.de/dp/B0BHTZW8D6) [**Avidlove Damen Spitze Tank Top Sexy Unterhemd V-Ausschnitt Oberteil Elegant Crop Tops Sommer Camisole Lässige Bluse Shirt Rave Festival Outfit WeißXXL**Avidlove**€11.80**4.5★**▲ 27%**](https://www.amazon.de/dp/B0GRTMPBJG) [**Onlrain Life Mid Long DNM Shorts Noos**ONLY**€14.04**4.2★**▲ 27%**](https://www.amazon.de/dp/B07PR7GQGM) [**ROSS CAMP Kurze Hose Damen Shorts Damen Sommer Kurze Sporthose Laufshorts Trainingshose Women Hosen Kurz Laufhose (Taupe S)**ROSS CAMP**€10.77**4.5★**▲ 26%**](https://www.amazon.de/dp/B0CVN8LNYR)
**~~View all trending →~~**
## **What buyers say about sommer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**16%
*“Super Produkt”*
**Gesamtgröße**13%
*“true to size”*
**Geruch**11%
*“Riecht gut”*
**Komfort insgesamt**9%
*“super bequem”*
**Farbe**4%
*“Badeschlappen, leicht, schöne Farbe”*
**beworben Vs Tatsächliches Produkt**4%
*“Produkt hilft, was es verspricht”*
**Atmungsaktivität**3%
*“Bestes Antitranspirant”*
**Weiches Gefühl**3%
*“Schnittform Material weich”*
**Haltbarkeit**3%
*“1 Stück hält über mehrere Monate”*
**Materialqualität**3%
*“Material topp”*
### **What buyers complain about **
**Geruch**11%
*“Stinkt nach Chemikalien”*
**Gesamtgröße**10%
*“Fallen kleiner aus”*
**Qualität insgesamt**9%
*“Müll”*
**Preis-Leistungs-Verhältnis**6%
*“Etwas teurer”*
**Allergien**6%
*“Es brennt und juckt unter den Achseln”*
**Funktionalität insgesamt**5%
*“Wirkt nicht”*
**beworben Vs Tatsächliches Produkt**3%
*“Nicht wie auf dem Foto abgebildet”*
**Ölig/fettig**3%
*“Sehr fettig”*
**Farbverblassen/Verfärbung**3%
*“Färbt ab”*
**Komfort insgesamt**2%
*“unangenehm auf der Haut”*
### **Top return reasons **
**Gesamtgröße**47%
**Materialqualität**8%
**Breite**7%
**Länge**6%
**Farbe**5%
**Qualität insgesamt**4%
**Geruch**3%
**beworben Vs Tatsächliches Produkt**2%
**Füße fit**1%
**Dünn**1%
## **Common questions**
- **Is sommer profitable to sell on Amazon Germany?**
- The niche generates €48K/yr across 64 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +82.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the sommer niche?**
- 40 brands and 66 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in sommer?**
- Top complaints mined from reviews: Geruch, Gesamtgröße, Qualität insgesamt. The return rate is 3.4%.
- **When does demand for sommer peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the sommer niche?**
- Listings span €4.30–€37.58; the average listing price is €15.56 (sweet spot $15–$100). The average incumbent carries 2,100 reviews — the moat a new listing must climb.
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