---
title: "Trend — softshelljacke - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/softshelljacke/trend"
last_updated: "2026-08-06T19:40:15.062Z"
locale: en
meta:
  description: "Niche score 42/100 · €106K/yr market · 315K searches/yr · €62.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · €106K/yr market · 315K searches/yr · €62.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — softshelljacke - Flapen"
---

# **softshelljacke**

**Skip it**

High returns (16.0%) — this niche doesn't clear our bar today.

Market size 26Growth 17Conversion 7Competition 94Returns 0Price range 64Avg price 89Brand share 44Review moat 62Quality gap 57

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Avg price**

**Great****€62.31**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€25.66–€142.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,022.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****€106K**

€106K/yr · 315K searches

**Growth**

**Bad****-16.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****16.0%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")

## Trend