---
title: "Softshelljacke Damen — €11K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/softshelljacke-damen"
last_updated: "2026-08-05T18:17:43.380Z"
locale: en
meta:
description: "Niche score 40/100 · €11K/yr market · 507K searches/yr · €35.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €11K/yr market · 507K searches/yr · €35.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Softshelljacke Damen — €11K/yr Amazon DE Niche (2026) - Flapen"
---
# **softshelljacke damen**
**Skip it**
High returns (17.0%) — this niche doesn't clear our bar today.
Market size 3Growth 4Conversion 1Competition 97Returns 0Price range 84Avg price 95Brand share 49Review moat 63Quality gap 78
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€35.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€13.64–€112.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****973.61**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-42.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€11K**
€11K/yr · 507K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****17.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, softshelljacke damen is a €11K/yr Amazon Germany market (507K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **softshelljacke damen market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **€26K–€35K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#454**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **56%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**152**
**Top-5 brand share**
**76%**
Top 20: 93%
**Top-5 click share**
**11%**
Top 20: 33%
**Open market**
**23%**
- ONLY40% - VERO MODA14% - Outdoor Ventures10% - 33,000ft8% - TOG243% - MoFiz3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.7% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/de/fashion/softshelljacke-damen/trend)
## **Top softshelljacke damen search terms**
- **only jacke**72K/yr-32.4%0.1% conv. - **vero moda jacke damen**55K/yr-39.2%0.2% conv. - **daunenjacken**99K/yr-60.2%0.0% conv. - **jacke only damen**24K/yr-34.6%0.3% conv. - **ultraleicht-steppjacke für damen**23K/yr-19.9%0.1% conv. - **jacken für damen**25K/yr-17.6%0.0% conv. - **only steppjacke damen**25K/yr-50.9%0.5% conv. - **jacket women**15K/yr-33.6%0.0% conv. - **womens jackets**21K/yr-51.6%0.0% conv. - **jacke damen only**18K/yr-43.3%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/softshelljacke-damen/search-terms)
## **Top softshelljacke damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€1072%€2143%€3214%€4281101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**33 000ft Damen Leichte Steppjacke Packbare Übergangsjacke mit Kapuze für Frauen Gefüttert Warme Pufferjacke für Outdoor Freizeit und Wandern Schwarz L**33,000ft**€43.19**4.3★180 rev](https://www.amazon.de/dp/B0D4D3VQVM) [2**VERO MODA Female Jacke Bomber MLaurel Wreath**VERO MODA**€19.13**4.5★1,093 rev](https://www.amazon.de/dp/B08QNCZXSP) [3**ONLY ONLKENZIE L/S Cord Jacket PNT NOOS**ONLY**€30.82**4.4★264 rev](https://www.amazon.de/dp/B0BTYXJ2CH) [4**ONLY ONLTAHOE Hood Jacket OTW NOOS**ONLY**€25.67**4.3★6,630 rev](https://www.amazon.de/dp/B07CJLJ6H1) [5**Outdoor Ventures Damen Steppjacke Leichte Packbare Übergangsjacke Warme Winterjacke mit Kapuze für Frauen Gefüttert Pufferjacke mit Taschen für Freizeit Wandern Reisen Achatgrün M**Outdoor Ventures**€49.56**4.1★645 rev](https://www.amazon.de/dp/B0DKFN6DY4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SMONTY Kinder Daunenjacke wasserabweisend und leichter Mantel für Jungen und Mädchen mit vernähten Nähten ideal für Frühling Herbst Camping Wandern und Reisen(VIOLETT/LACHSROT 7)**SMONTY**€21.49**63 rev11mo ago](https://www.amazon.de/dp/B0DZCFRRK4) [**ONLY Onlellie Scuba Jacket Otw Noos**ONLY**€38.37**4 rev1y ago](https://www.amazon.de/dp/B0F7RNF439) [**ONLY Onlkenzie L/S Dnm Jacket Akm Noos**ONLY**€36.32**31 rev1y ago](https://www.amazon.de/dp/B0DY2CDPJ4) [**ONLY Female Steppjacke ONLTAHIA Steppjacke**ONLY**€29.50**34 rev1y ago](https://www.amazon.de/dp/B0DKT32S1W) [**Outdoor Ventures Damen Steppjacke Leichte Packbare Übergangsjacke Warme Winterjacke mit Kapuze für Frauen Gefüttert Pufferjacke mit Taschen für Freizeit Wandern Reisen Achatgrün M**Outdoor Ventures**€49.56**645 rev1y ago](https://www.amazon.de/dp/B0DKFN6DY4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Outdoor Ventures Regenjacke Herren Wasserdicht Ultraleichte Dünne Faltbare Regenmantel Atmungsaktiv Fahrrad Regenjacke Sport Navy Blau XL**Outdoor Ventures**€29.31**4.5★**▲ 74%**](https://www.amazon.de/dp/B0B5F1YL85) [**ONLY Onlwonder Dnm Jacket Noos**ONLY**€22.59**4.5★**▲ 71%**](https://www.amazon.de/dp/B0BBH66HJ8) [**33 000ft Damen Leichte Steppjacke Packbare Übergangsjacke mit Kapuze für Frauen Gefüttert Warme Pufferjacke für Outdoor Freizeit und Wandern Hellrosa M**33,000ft**€44.01**4.3★**▲ 67%**](https://www.amazon.de/dp/B0DG15LDC3) [**SMONTY Kinder Daunenjacke wasserabweisend und leichter Mantel für Jungen und Mädchen mit vernähten Nähten ideal für Frühling Herbst Camping Wandern und Reisen(VIOLETT/LACHSROT 7)**SMONTY**€21.49**4.1★**▲ 63%**](https://www.amazon.de/dp/B0DZCFRRK4) [**ONLY Damen Übergangs-Jacke ONLLorca Canvas Parka mit Kapuze 15216452 Moonbeam S**ONLY**€32.35**4.2★**▲ 57%**](https://www.amazon.de/dp/B08L9HDXZ6)
**~~View all trending →~~**
## **What buyers say about softshelljacke damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**29%
*“Passt”*
**Komfort insgesamt**10%
*“Angenehm zu tragen, Größe optimal”*
**Qualität insgesamt**8%
*“Top Qualität”*
**Gewicht leicht**7%
*“Leichte Oversized Jacke”*
**Farbe**6%
*“Tannengrün mit Pink ist super”*
**Preis-Leistungs-Verhältnis**5%
*“Preis/Leistung top”*
**beworben Vs Tatsächliches Produkt**5%
*“Entspricht dem Foto”*
**Materialqualität**4%
*“Material super”*
**Wärme**3%
*“Leicht und trotzdem warm”*
**Form/Stil**2%
*“Sehr stylish, perfekte Größe”*
### **What buyers complain about **
**Gesamtgröße**31%
*“XL fällt etwas klein aus”*
**Qualität insgesamt**4%
*“Qualität unterirdisch”*
**Farbe**4%
*“Gelb statt beige”*
**Materialqualität**4%
*“Material recht dünn”*
**Nähen/Finish/Polieren**4%
*“Naht gerissen”*
**Ärmelpassform**3%
*“Die Ärmel sind allerdings eher kürzer”*
**Produktzustand**3%
*“Jacke war schon getragen”*
**Haltbarkeit**2%
*“Einmal getragen danach defekt”*
**Dicke**2%
*“Etwas dünn”*
**beworben Vs Tatsächliches Produkt**2%
*“nicht so schön wie am Bild”*
### **Top return reasons **
**Gesamtgröße**44%
**Länge**10%
**Farbe**10%
**Breite**6%
**Ärmelpassform**6%
**Materialqualität**4%
**Dünn**3%
**Qualität insgesamt**2%
**Armpassform**2%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is softshelljacke damen profitable to sell on Amazon Germany?**
- The niche generates €11K/yr across 216 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -42.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the softshelljacke damen niche?**
- 44 brands and 152 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in softshelljacke damen?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 17.0% — above our launch gate.
- **When does demand for softshelljacke damen peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the softshelljacke damen niche?**
- Listings span €13.64–€112.41; the average listing price is €35.16 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.
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