---
title: "Sneaker Mädchen 37 — €71K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/sneaker-maedchen-37"
last_updated: "2026-08-10T11:23:38.656Z"
locale: en
meta:
description: "Niche score 43/100 · €71K/yr market · 98K searches/yr · €28.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €71K/yr market · 98K searches/yr · €28.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sneaker Mädchen 37 — €71K/yr Amazon DE Niche (2026) - Flapen"
---
# **sneaker mädchen 37**
**Skip it**
High returns (11.8%) — this niche doesn't clear our bar today.
Market size 18Growth 20Conversion 32Competition 96Returns 1Price range 88Avg price 95Brand share 42Review moat 25Quality gap 45
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€28.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.43–€53.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,022.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€71K**
€71K/yr · 98K searches
**Returns**
**Bad****11.8%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, sneaker mädchen 37 is a €71K/yr Amazon Germany market (98K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sneaker mädchen 37 market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€43K–€57K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#148**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **70%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**261**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**15%**
Top 20: 38%
**Open market**
**16%**
- adidas36% - Skechers27% - hummel6% - Lico5% - DREAM PAIRS5% - Geox4% - Open — no brand owns it (15 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -9.7% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr · busiest ÷ quietest = 11.0×
[**Open Trend **](https://flapen.com/research/de/fashion/sneaker-maedchen-37/trend)
## **Top sneaker mädchen 37 search terms**
- **sneaker mädchen 37**22K/yr-20.0%1.0% conv. - **skechers mädchen 37**14K/yr-14.9%1.2% conv. - **adidas 37**14K/yr+6.3%1.1% conv. - **schuhe 37**13K/yr+16.2%0.7% conv. - **skechers 37 mädchen**10K/yr-34.5%1.5% conv. - **sportschuhe 37**9K/yr+21.4%1.1% conv. - **adidas schuhe 37**7K/yr+3.3%1.0% conv. - **adidas 37 jungen**6K/yr-10.8%2.2% conv. - **sketchers 37**3K/yr-15.3%2.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/sneaker-maedchen-37/search-terms)
## **Top sneaker mädchen 37 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€1K4%€3K6%€4K8%€6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skechers Mädchen Dreamy Dancer Radiant Rogue Sneaker Navy Hot Pink Mesh Multi Trim 37 EU**Skechers**€29.94**4.7★1,124 rev](https://www.amazon.de/dp/B08R5QLJ59) [2**Geox JUNIOR J ARIL Girl B Black 37_EU**Geox**€28.31**4.5★298 rev](https://www.amazon.de/dp/B0D6NQKPNB) [3**adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 37 1/3 EU**adidas**€26.39**4.5★2,740 rev](https://www.amazon.de/dp/B0CKXS4K6J) [4**adidas Unisex Kinder VL COURT 3.0 SHOES KIDS Preloved Ink / Cloud White / Wonder Blue 37 1/3 EU**adidas**€24.37**4.7★236 rev](https://www.amazon.de/dp/B0C543777W) [5**adidas Damen BREAKNET Sleek Shoes Pulse Magenta/Lucid Lemon/Bliss pink 37 1/3 EU**adidas**€35.19**4.2★4,436 rev](https://www.amazon.de/dp/B0DL762G5H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 37 1/3 EU**adidas**€31.38**408 rev7mo ago](https://www.amazon.de/dp/B0F2G8BNHW) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 37 1/3 EU**adidas**€22.55**628 rev7mo ago](https://www.amazon.de/dp/B0F1WSVSV9) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 37 1/3 EU**adidas**€24.77**628 rev7mo ago](https://www.amazon.de/dp/B0F1XFPZLQ) [**adidas Unisex Kinder BREAKNET Sleek Shoes JUNIOR Aurora Ink/Lucid pink/Gum 3 37 1/3 EU**adidas**€24.03**172 rev1y ago](https://www.amazon.de/dp/B0F2GN8N5X) [**adidas Unisex Kinder Grand Court 00S Kids Shoes Core Black/Off White/Gum 37 1/3 EU**adidas**€30.90**1,568 rev1y ago](https://www.amazon.de/dp/B0DHW34DW6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hummel Actus Tex Recycled Sneaker Kids rosa 32 Kinder**hummel**€28.66**3.7★**▲ 65%**](https://www.amazon.de/dp/B0BSP8SDFT) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 37 1/3 EU**adidas**€24.77**4.7★**▲ 63%**](https://www.amazon.de/dp/B0F1XFPZLQ) [**hummel Slimmer Stadil Low JR Frost Grey 32**hummel**€22.95**4.1★**▲ 61%**](https://www.amazon.de/dp/B07N6TYF21) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 37 1/3 EU**adidas**€22.55**4.7★**▲ 50%**](https://www.amazon.de/dp/B0F1WSVSV9) [**Skechers Mädchen Dreamy Dancer Miss Minimalistic Sneaker Navy Mesh Coral Trim 33.5 EU**Skechers**€23.85**4.5★**▲ 43%**](https://www.amazon.de/dp/B084L4W85M)
**~~View all trending →~~**
## **What buyers say about sneaker mädchen 37**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**32%
*“Bequeme Sneaker”*
**Gesamtgröße**18%
*“Super Passform”*
**Qualität insgesamt**15%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**10%
*“Guter Preis”*
**Gewicht leicht**5%
*“trägt sich leicht”*
**Design insgesamt**2%
*“Ansonsten schönes Design”*
**Materialqualität**1%
*“das Material ist super weich”*
**Form/Stil**1%
*“Stylisch”*
**beworben Vs Tatsächliches Produkt**1%
*“Sind wie beschrieben”*
**Haltbarkeit**1%
*“halten auch im Vergleich lange”*
### **What buyers complain about **
**Gesamtgröße**56%
*“Fällt kleiner aus”*
**Qualität insgesamt**3%
*“Schlechte Qualität”*
**Haltbarkeit**3%
*“Haben nicht mal ein halbes Jahr gehalten”*
**Komfort insgesamt**3%
*“Nicht bequem gingen zurück”*
**Dünn**2%
*“Und sie sind sehr dünn halten glaube ich nicht so lange”*
**Breite**2%
*“Leider sehr schmal”*
**Flexibilität**2%
*“Dieser allerdings hebt vorne an”*
**Schmerzlinderung – insgesamt**2%
*“sie haben mir starke Schmerzen im Fuß verursacht.”*
**Form/Stil**2%
*“Schmale Ausführung”*
**Füße fit**1%
*“viel zu schmal”*
### **Top return reasons **
**Gesamtgröße**55%
**Füße fit**14%
**Breite**11%
**Farbe**4%
**Komfort insgesamt**3%
**Materialqualität**2%
**Länge**1%
**Qualität insgesamt**1%
**Haltbarkeit**1%
**Produktzustand**1%
## **Common questions**
- **Is sneaker mädchen 37 profitable to sell on Amazon Germany?**
- The niche generates €71K/yr across 147 tracked products. 12 of 29 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the sneaker mädchen 37 niche?**
- 21 brands and 261 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in sneaker mädchen 37?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 11.8% — above our launch gate.
- **When does demand for sneaker mädchen 37 peak?**
- Demand peaks in Mar–Apr; the busiest month runs 11.0× the quietest.
- **What does it cost to enter the sneaker mädchen 37 niche?**
- Listings span €11.43–€53.78; the average listing price is €28.35 (sweet spot $15–$100). The average incumbent carries 4,023 reviews — the moat a new listing must climb.
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