---
title: "Sneaker Jungen 31 — €68K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/sneaker-jungen-31"
last_updated: "2026-08-10T13:41:54.003Z"
locale: en
meta:
description: "Niche score 39/100 · €68K/yr market · 178K searches/yr · €32.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €68K/yr market · 178K searches/yr · €32.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sneaker Jungen 31 — €68K/yr Amazon DE Niche (2026) - Flapen"
---
# **sneaker jungen 31**
**Skip it**
High returns (8.8%) — this niche doesn't clear our bar today.
Market size 17Growth 24Conversion 15Competition 86Returns 12Price range 90Avg price 95Brand share 17Review moat 25Quality gap 53
**Avg price**
**Incredible****€32.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.62–€67.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,534.04**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€68K**
€68K/yr · 178K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.8%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, sneaker jungen 31 is a €68K/yr Amazon Germany market (178K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Jul–Aug–Sep. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sneaker jungen 31 market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€65K–€81K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,625**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 58%
**Open market**
**5%**
- Vans45% - adidas35% - LUCKY STEP8% - hummel3% - VAN HILL2% - VITIKE2% - Open — no brand owns it (6 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jul, Aug, Sep · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/de/fashion/sneaker-jungen-31/trend)
## **Top sneaker jungen 31 search terms**
- **vans plateau damen**30K/yr+1.4%0.9% conv. - **adidas 38**19K/yr+8.9%0.6% conv. - **schuhe 38**14K/yr-4.4%0.3% conv. - **sneaker mädchen 38**14K/yr-26.1%0.3% conv. - **vans platform**12K/yr+31.1%0.4% conv. - **adidas schuhe 38**11K/yr+15.4%0.5% conv. - **adidas sneaker 38**8K/yr+5.2%0.4% conv. - **vans plateau**9K/yr+11.2%0.5% conv. - **puma 38**7K/yr+19.9%0.2% conv. - **vans damen plateau**10K/yr-24.2%0.5% conv. [**All search terms **](https://flapen.com/research/de/fashion/sneaker-jungen-31/search-terms)
## **Top sneaker jungen 31 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€4K9%€6K12%€8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vans Damen Ward Platform Sneaker Ward Platform Trainers (CANVAS) BLACK/WHITE 39 EU**Vans**€35.63**4.6★20,547 rev](https://www.amazon.de/dp/B07BN1TYBG) [2**Vans Damen Ward Platform Canvas Sneaker Canvas Black White 37 EU**Vans**€28.41**4.4★1,018 rev](https://www.amazon.de/dp/B08DYFQ8XB) [3**SNEAKERS Donna VANS BROOKLYN PLATFORM - VN000DC4BA21 BLACK**Vans**€39.51**4.6★753 rev](https://www.amazon.de/dp/B0DJ1J1XXS) [4**Vans Unisex Kinder Ward Sneaker Ward Trainers (SUEDE/CANVAS) BLACK/WHITE 38 EU**Vans**€24.12**4.6★27,677 rev](https://www.amazon.de/dp/B01N95NVS0) [5**adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 38 EU**adidas**€26.74**4.6★408 rev](https://www.amazon.de/dp/B0F2GBKQ37)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 38 EU**adidas**€26.74**408 rev7mo ago](https://www.amazon.de/dp/B0F2GBKQ37) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 38 EU**adidas**€21.03**628 rev7mo ago](https://www.amazon.de/dp/B0F1X2ZZJP) [**adidas Damen Grand Court Base 3.0 Shoes FTWR White/Cyber Met./FTWR White 39 1/3 EU**adidas**€30.13**266 rev7mo ago](https://www.amazon.de/dp/B0F2B6ZY7X) [**LUCKY STEP Damen Platform Sneakers im Retro-Design | Klassische Freizeitschuhe mit Dicker Gummisohle | Für Alltag Walking Tennis & Skate-Stil (Beige 8US-38EU-5UK)**LUCKY STEP**€41.14**105 rev9mo ago](https://www.amazon.de/dp/B0F32CR62S) [**adidas Damen Terrex Anylander Hiking Hiking Shoes Olive Strata/Dash Grey/Night Cargo 38 EU**adidas**€46.31**705 rev1y ago](https://www.amazon.de/dp/B0DHW1BFTF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUCKY STEP Damen Platform Sneakers im Retro-Design | Klassische Freizeitschuhe mit Dicker Gummisohle | Für Alltag Walking Tennis & Skate-Stil (Beige 8US-38EU-5UK)**LUCKY STEP**€41.14**4.4★**▲ 61%**](https://www.amazon.de/dp/B0F32CR62S) [**Vans Brooklyn Ls Plateau-Sneaker für Damen Canvas White White 38 EU**Vans**€51.07**4.6★**▲ 60%**](https://www.amazon.de/dp/B0DJ1H7Q9D) [**Vans Mädchen Brooklyn Ls Sneaker Schwarz 38 EU**Vans**€31.72**5.0★**▲ 56%**](https://www.amazon.de/dp/B0FC2QY7HR) [**hummel Slimmer Stadil Low JR Frost Grey 32**hummel**€22.95**4.1★**▲ 56%**](https://www.amazon.de/dp/B07N6TYF21) [**VITIKE Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Hallenschuhe Sneaker Violett Weiß 38 EU**VITIKE**€32.23**4.3★**▲ 56%**](https://www.amazon.de/dp/B0F9434WTB)
**~~View all trending →~~**
## **What buyers say about sneaker jungen 31**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**31%
*“Superbequem”*
**Gesamtgröße**24%
*“Super Passform”*
**Qualität insgesamt**11%
*“Super Ware”*
**Preis-Leistungs-Verhältnis**11%
*“super preis”*
**beworben Vs Tatsächliches Produkt**3%
*“Entspricht der Beschreibung”*
**Form/Stil**3%
*“Stylishe und top verarbeitete Sneaker”*
**Design insgesamt**2%
*“Schönes Design”*
**Gewicht leicht**2%
*“Besonders gut gefällt mir, dass sie trotz der warmen Fütterung sehr leicht sind”*
**Farbe**2%
*“Auch farblich gut abgestimmt”*
**Weiches Gefühl**1%
*“fühlen sich angenehm weich an”*
### **What buyers complain about **
**Gesamtgröße**24%
*“Fällt klein aus”*
**Haltbarkeit**15%
*“Leider löst sich nach 2/3 mal tragen schon das Material vorne”*
**Qualität insgesamt**10%
*“Leider mangelhaft”*
**Produktzustand**4%
*“Der Schuhe machen den Eindruck das sie schon Mal getragen worden sind”*
**beworben Vs Tatsächliches Produkt**3%
*“Foto ist anders”*
**Fersenstütze**3%
*“Lediglich der obere Fersenbereich ist beim ersten Tragen noch etwas hart, weshalb es ratsam sein könnte, anfangs dickere Socken anzuziehen”*
**Farbe**2%
*“Warum die Dinger die Farbbezeichnung "black" tragen erschließt sich mir jedoch nicht.”*
**Preis-Leistungs-Verhältnis**2%
*“Hätte ich die Schuhe nicht günstig im Angebot gekauft, sondern den vollen Preis bezahlt, würde ich sie umgehend zurücksenden”*
**Breite**2%
*“nicht für sehr breites Fuß geeignet”*
**Schweißresistenz**2%
*“Schwitzen”*
### **Top return reasons **
**Gesamtgröße**48%
**Füße fit**15%
**Breite**9%
**Farbe**6%
**Komfort insgesamt**4%
**Materialqualität**2%
**Länge**2%
**beworben Vs Tatsächliches Produkt**1%
**Geruch**1%
**Qualität insgesamt**1%
## **Common questions**
- **Is sneaker jungen 31 profitable to sell on Amazon Germany?**
- The niche generates €68K/yr across 73 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the sneaker jungen 31 niche?**
- 12 brands and 132 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in sneaker jungen 31?**
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 8.8% — above our launch gate.
- **When does demand for sneaker jungen 31 peak?**
- Demand peaks in Mar–Jul–Aug–Sep; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the sneaker jungen 31 niche?**
- Listings span €11.62–€67.18; the average listing price is €32.46 (sweet spot $15–$100). The average incumbent carries 4,534 reviews — the moat a new listing must climb.
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