---
title: "Sneaker 37 — €41K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/sneaker-37"
last_updated: "2026-08-10T09:26:42.694Z"
locale: en
meta:
description: "Niche score 42/100 · €41K/yr market · 102K searches/yr · €28.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €41K/yr market · 102K searches/yr · €28.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sneaker 37 — €41K/yr Amazon DE Niche (2026) - Flapen"
---
# **sneaker 37**
**Skip it**
High returns (10.2%) — this niche doesn't clear our bar today.
Market size 10Growth 28Conversion 18Competition 96Returns 7Price range 88Avg price 95Brand share 35Review moat 39Quality gap 47
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€28.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.43–€49.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,642.22**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€41K**
€41K/yr · 102K searches
**Returns**
**Bad****10.2%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, sneaker 37 is a €41K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sneaker 37 market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€36K–€43K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **53%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**217**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**16%**
Top 20: 43%
**Open market**
**13%**
- adidas46% - NIKE22% - PUMA8% - JMFCHI5% - Lico3% - VITIKE3% - Open — no brand owns it (10 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — +2.2% search growth over the last 90 days.
6K4KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/fashion/sneaker-37/trend)
## **Top sneaker 37 search terms**
- **adidas 37**14K/yr+6.3%1.0% conv. - **schuhe 37**13K/yr+16.2%0.7% conv. - **nike 37**9K/yr+12.4%0.6% conv. - **nike schuhe 37**9K/yr+2.1%0.4% conv. - **sportschuhe 37**9K/yr+21.4%1.1% conv. - **adidas schuhe 37**7K/yr+3.3%1.0% conv. - **nike 37 jungen**7K/yr+5.7%0.6% conv. - **nike schuhe 37 jungen**7K/yr-7.1%0.8% conv. - **adidas 37 jungen**6K/yr-10.8%2.4% conv. - **nike schuhe jungen 37**6K/yr-20.0%0.9% conv. [**All search terms **](https://flapen.com/research/de/fashion/sneaker-37/search-terms)
## **Top sneaker 37 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€8174%€2K6%€2K8%€3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 37 1/3 EU**adidas**€26.39**4.5★2,740 rev](https://www.amazon.de/dp/B0CKXS4K6J) [2**Nike Unisex Kinder Court Borough Low Recraft (Gs) Sneaker Weiß 38 EU**NIKE**€40.61**4.5★3,021 rev](https://www.amazon.de/dp/B0C4PGCTDK) [3**adidas Unisex Kinder VL Court 3.0 Shoes Cloud White/Core Black/Grey One 37 1/3 EU**adidas**€25.99**4.6★5,654 rev](https://www.amazon.de/dp/B0CKLVCGJD) [4**adidas Unisex Kinder VL COURT 3.0 SHOES KIDS Preloved Ink / Cloud White / Wonder Blue 37 1/3 EU**adidas**€24.37**4.7★236 rev](https://www.amazon.de/dp/B0C543777W) [5**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 37 1/3 EU**adidas**€24.77**4.7★628 rev](https://www.amazon.de/dp/B0F1XFPZLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 37 1/3 EU**adidas**€24.77**628 rev7mo ago](https://www.amazon.de/dp/B0F1XFPZLQ) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 37 1/3 EU**adidas**€22.55**628 rev7mo ago](https://www.amazon.de/dp/B0F1WSVSV9) [**adidas Unisex Kinder Hoops Classic J Shoes FTWR White/FTWR White/Grey Two 37 1/3 EU**adidas**€28.47**95 rev7mo ago](https://www.amazon.de/dp/B0F3391B6L) [**Nike Star Runner 5 ältere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 36.5 EU**NIKE**€39.70**182 rev1y ago](https://www.amazon.de/dp/B0F463VN16) [**adidas Unisex Kinder Grand Court 00S Kids Shoes Core Black/Off White/Gum 37 1/3 EU**adidas**€30.90**1,568 rev1y ago](https://www.amazon.de/dp/B0DHW34DW6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Unisex Kinder Hoops Classic J Shoes FTWR White/FTWR White/Grey Two 37 1/3 EU**adidas**€28.47**4.3★**▲ 54%**](https://www.amazon.de/dp/B0F3391B6L) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 37 1/3 EU**adidas**€24.77**4.7★**▲ 53%**](https://www.amazon.de/dp/B0F1XFPZLQ) [**NIKE 9 Paar Everyday Essential Ankle Sneakersocken Socken Quarter Unisex DX5080 Farbe:schwarz/schwarz/schwarz Socken Neu:34-38**NIKE**€49.99**4.8★**▲ 51%**](https://www.amazon.de/dp/B0B5VB1GY4) [**ASHION Jungen Mädchen Sneaker Walkingschuhe Weich Flexibel Stabil Fitnessschuhe Hallenschuhe für Kinder SchwarzRot 38 EU**ASHION**€26.54**4.3★**▲ 48%**](https://www.amazon.de/dp/B0F4D2MDJ7) [**VITIKE Kinder Sneaker Jungen Hallenschuhe Mädchen Turnschuhe Laufschuhe Freizeit Sportschuhe 8 Grün 37 EU**VITIKE**€30.20**4.3★**▲ 44%**](https://www.amazon.de/dp/B0CD7LJ31J)
**~~View all trending →~~**
## **What buyers say about sneaker 37**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**27%
*“Bequeme Sneaker”*
**Gesamtgröße**20%
*“Super Passform”*
**Qualität insgesamt**17%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**10%
*“Guter Preis”*
**Gewicht leicht**5%
*“Leichter Sneaker”*
**Design insgesamt**2%
*“Ansonsten schönes Design”*
**Weiches Gefühl**1%
*“Fühlen sich gut an”*
**Materialqualität**1%
*“das Material ist super weich”*
**Übung/Sporteignung**1%
*“Idealer Hallensportschuh”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**1%
*“flexibel”*
### **What buyers complain about **
**Gesamtgröße**38%
*“Fallen größer aus”*
**Haltbarkeit**9%
*“Sind nach 4x tragen schon kaputt”*
**Produktzustand**6%
*“Der Schuhe machen den Eindruck das sie schon Mal getragen worden sind”*
**Komfort insgesamt**5%
*“unbequem”*
**Qualität insgesamt**3%
*“Schlechte Qualität”*
**Dünn**3%
*“Und sie sind sehr dünn halten glaube ich nicht so lange”*
**Defekt Material/Teile**3%
*“schade”*
**Farbe**2%
*“Farben sind jetzt sicherlich nicht der Reisser”*
**Stärke**2%
*“Allerdings nicht sehr stabil beim Bobbycar/Fahrzeug fahren”*
**Breite**2%
*“Leider waren die Schuhe zu breit für den Fuß meines Sohnes”*
### **Top return reasons **
**Gesamtgröße**52%
**Füße fit**13%
**Breite**10%
**Farbe**5%
**Komfort insgesamt**3%
**beworben Vs Tatsächliches Produkt**2%
**Materialqualität**2%
**Länge**1%
**Qualität insgesamt**1%
**Form/Stil**1%
## **Common questions**
- **Is sneaker 37 profitable to sell on Amazon Germany?**
- The niche generates €41K/yr across 115 tracked products. 9 of 23 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sneaker 37 niche?**
- 16 brands and 217 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in sneaker 37?**
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Produktzustand. The return rate is 10.2% — above our launch gate.
- **What does it cost to enter the sneaker 37 niche?**
- Listings span €11.43–€49.99; the average listing price is €28.41 (sweet spot $15–$100). The average incumbent carries 2,642 reviews — the moat a new listing must climb.
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