---
title: "Sneaker 28 — €36K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/sneaker-28"
last_updated: "2026-08-10T09:26:44.130Z"
locale: en
meta:
description: "Niche score 42/100 · €36K/yr market · 84K searches/yr · €28.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €36K/yr market · 84K searches/yr · €28.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sneaker 28 — €36K/yr Amazon DE Niche (2026) - Flapen"
---
# **sneaker 28**
**Skip it**
High returns (12.1%) — this niche doesn't clear our bar today.
Market size 9Growth 4Conversion 19Competition 98Returns 0Price range 86Avg price 95Brand share 62Review moat 59Quality gap 52
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€28.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€9.19–€61.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,126.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€36K**
€36K/yr · 84K searches
**Growth**
**Bad****-42.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****12.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, sneaker 28 is a €36K/yr Amazon Germany market (84K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Mar–Apr–Aug–Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sneaker 28 market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€35K–€42K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#204**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **74%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**46 **▲rising
**Sellers**
**230**
**Top-5 brand share**
**68%**
Top 20: 94%
**Top-5 click share**
**8%**
Top 20: 24%
**Open market**
**34%**
- Superfit34% - adidas13% - Lico6% - Mishansha5% - PUMA5% - STQ KIDS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -42.1% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, Aug, Sep, Oct · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/de/fashion/sneaker-28/trend)
## **Top sneaker 28 search terms**
- **sneaker 28**9K/yr-22.1%1.8% conv. - **schuhe 28**8K/yr-10.1%1.0% conv. - **schuhe jungen 28**7K/yr-11.8%1.8% conv. - **superfit breeze 29**9K/yr-44.1%1.6% conv. - **schuhe 28 jungen**6K/yr-14.4%2.0% conv. - **superfit breeze 28**8K/yr-58.7%1.4% conv. - **superfit 28 mädchen**8K/yr-56.0%1.6% conv. - **turnschuhe 28**4K/yr-6.0%1.0% conv. - **superfit 28 jungen**6K/yr-52.7%1.1% conv. - **superfit mädchen 28**7K/yr-73.2%1.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/sneaker-28/search-terms)
## **Top sneaker 28 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€3652%€7293%€1K4%€1K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KangaROOS KY-Chummy EV**KangaROOS**€18.05**4.4★780 rev](https://www.amazon.de/dp/B08N6B752Z) [2**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 28 EU**adidas**€20.56**4.7★628 rev](https://www.amazon.de/dp/B0F1XBKBDH) [3**STQ KIDS Barfussschuhe Kinder Breite Leicht Turnschuhe Jungen Barfußschuhe Kleinkind Sneaker Kinderschuhe Sportschuhe Draußen Schuhe Navy 23 EU/T7 Weit**STQ KIDS**€21.34**4.4★418 rev](https://www.amazon.de/dp/B0F2H6XHMS) [4**Superfit Jungen Breeze Sneaker BEIGE/GELB 4000**Superfit**€44.47**4.5★903 rev](https://www.amazon.de/dp/B0D9HHBR4K) [5**adidas Unisex Kinder Hoops Mid Shoes Core Black / Cloud White / Grey Six 36 2/3 EU**adidas**€21.93**4.5★3,680 rev](https://www.amazon.de/dp/B09NL2MX8Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 28 EU**Amazon Essentials**€20.20**76 rev3mo ago](https://www.amazon.de/dp/B0FXY8G19V) [**Geococcyx Kinder Turnschuhe Breite Zehenbox rutschfeste Outdoor Kinderschuhe Jungen Mädchen Atmungsaktive Leichte Sneaker für Kindergarten und Spielplatz Dunkelblau EU 28**Geococcyx**€26.93**73 rev7mo ago](https://www.amazon.de/dp/B0G56CG3WL) [**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Core Black/FTWR White 28 EU**adidas**€20.56**628 rev7mo ago](https://www.amazon.de/dp/B0F1XBKBDH) [**Superfit Mädchen Breeze LILA/LILA 8520**Superfit**€45.10**169 rev1y ago](https://www.amazon.de/dp/B0FH52BPKL) [**Mishansha Outdoor Wanderschuhe Kinder Trekkingschuhe Jungen Bequem Atmungsaktiv Sportschuhe Grün 28 EU**Mishansha**€25.59**604 rev1y ago](https://www.amazon.de/dp/B0F3D4VFMX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 28 EU**Amazon Essentials**€20.20**4.7★**▲ 110%**](https://www.amazon.de/dp/B0FXY8G19V) [**PUMA Unisex Kinder Anzarun Lite Ac Inf Turnschuhe Puma Black Puma White 27 EU**PUMA**€20.03**4.6★**▲ 110%**](https://www.amazon.de/dp/B07S6PB4WL) [**adidas Unisex Kinder Hoops Mid Shoes Core Black / Cloud White / Grey Six 36 2/3 EU**adidas**€21.93**4.5★**▲ 110%**](https://www.amazon.de/dp/B09NL2MX8Z) [**Superfit Jungen Breeze Sneaker Hellgrün Gelb 7500 26 EU**Superfit**€41.25**4.9★**▲ 103%**](https://www.amazon.de/dp/B0D9H4127Y) [**SAGUARO Mädchen Barfußschuhe Sommer Outdoor Kinder Schuhe Atmungsaktiv rutschfest Jungen Traillaufschuhe Unisex Leicht Sportschuhe Himmelblau 28 EU**SAGUARO**€27.96**4.4★**▲ 93%**](https://www.amazon.de/dp/B0CW64TWHT)
**~~View all trending →~~**
## **What buyers say about sneaker 28**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**24%
*“Passen super”*
**Komfort insgesamt**13%
*“Scheinbar bequem”*
**Qualität insgesamt**11%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**9%
*“Für den Preis okay”*
**Gewicht leicht**9%
*“Super leicht”*
**Übung/Sporteignung**4%
*“Die Schuhe eignen sich auch sehr gut als Freizeitschuhe”*
**Farbe**3%
*“Schon beim Auspacken kamen die Farben richtig gut rüber”*
**Breite**3%
*“Beste Schuhe für breite Füße”*
**Design insgesamt**3%
*“Das Design ist süß und kindgerecht, und die Größe passt genau wie erwartet”*
**Außensohlenqualität**3%
*“Gute Sohle”*
### **What buyers complain about **
**Haltbarkeit**25%
*“Schlechte Haltbarkeit”*
**Gesamtgröße**15%
*“Fallen eher klein aus”*
**Qualität insgesamt**13%
*“Keine Qualität”*
**Stärke**4%
*“Nicht robust genug für die wöchentlichen Turnstunde”*
**Materialqualität**4%
*“Material sehr empfindlich”*
**Produktzustand**4%
*“Gebrauchte Schuhe statt Neuware(?)”*
**Preis-Leistungs-Verhältnis**3%
*“Nicht sein Geld wert”*
**Komfort insgesamt**3%
*“Kind möchte wie nicht tragen weil unbequem aus oben genannten Gründen”*
**Breite**3%
*“Zu breit”*
**Qualität der Innensohle**1%
*“Nach 2xtragen löst sich der Oberstoff, sehr schade”*
### **Top return reasons **
**Gesamtgröße**51%
**Füße fit**15%
**Breite**10%
**Farbe**5%
**Länge**2%
**Materialqualität**2%
**Komfort insgesamt**1%
**Produktzustand**1%
**Qualität insgesamt**1%
**Geruch**1%
## **Common questions**
- **Is sneaker 28 profitable to sell on Amazon Germany?**
- The niche generates €36K/yr across 293 tracked products. 3 of 50 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sneaker 28 niche?**
- 46 brands and 230 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in sneaker 28?**
- Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Qualität insgesamt. The return rate is 12.1% — above our launch gate.
- **When does demand for sneaker 28 peak?**
- Demand peaks in Mar–Apr–Aug–Sep–Oct; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the sneaker 28 niche?**
- Listings span €9.19–€61.07; the average listing price is €28.24 (sweet spot $15–$100). The average incumbent carries 1,126 reviews — the moat a new listing must climb.
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