---
title: "Skechers Damen — €933K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/skechers-damen"
last_updated: "2026-08-11T02:51:11.177Z"
locale: en
meta:
description: "Niche score 52/100 · €933K/yr market · 11.2M searches/yr · €41.72 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €933K/yr market · 11.2M searches/yr · €41.72 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Skechers Damen — €933K/yr Amazon DE Niche (2026) - Flapen"
---
# **skechers damen**
**Worth a look**
Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Market size 76Growth 22Conversion 3Competition 98Returns 22Price range 37Avg price 95Brand share 61Review moat 24Quality gap 67
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€41.72**
avg listing price — sweet spot $15–$100
**Market size**
**Great****€933K**
€933K/yr · 11.2M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€5.83–€233.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,650.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, skechers damen is a €933K/yr Amazon Germany market (11.2M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skechers damen market data**
- **Units sold / yr**
- **25K–30K**
- avg 0–100/product
- **Revenue / yr**
- **€1.0M–€1.3M**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#424**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**455**
**Top-5 brand share**
**69%**
Top 20: 95%
**Top-5 click share**
**9%**
Top 20: 25%
**Open market**
**33%**
- PUMA19% - New Balance13% - NIKE12% - adidas12% - Rieker7% - LUCKY STEP4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
800K600KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/de/fashion/skechers-damen/trend)
## **Top skechers damen search terms**
- **new balance damen**2.1M/yr-3.0%0.1% conv. - **nike schuhe damen**1.6M/yr-13.9%0.1% conv. - **puma sneaker damen**1.2M/yr-0.3%0.2% conv. - **rieker sneaker damen**965K/yr-6.5%0.1% conv. - **tamaris sneaker damen**850K/yr-29.5%0.1% conv. - **rieker schuhe damen**1.0M/yr-24.6%0.0% conv. - **rieker damen**500K/yr+4.3%0.0% conv. - **weiße sneaker damen**286K/yr+54.5%0.3% conv. - **reebok schuhe damen**379K/yr+3.5%0.2% conv. - **tommy hilfiger damen schuhe**291K/yr+23.9%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/skechers-damen/search-terms)
## **Top skechers damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€9K2%€19K3%€28K4%€37K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Damen Grand Court Base 3.0 Shoes FTWR White/Cyber Met./FTWR White 39 1/3 EU**adidas**€30.13**4.4★266 rev](https://www.amazon.de/dp/B0F2B6ZY7X) [2**Champion RD18 Low W Sneakers Damen Schuhe Weiß 38 EU**Champion**€27.43**4.2★650 rev](https://www.amazon.de/dp/B09NCG31WH) [3**Nike Damen Court Vision Schuhe White 41 EU**NIKE**€49.60**4.4★5,907 rev](https://www.amazon.de/dp/B0983LY2K6) [4**NEW BALANCE Unisex Mr530 V1 Sneaker Blanc Bleu Marine 39.5 EU**New Balance**€91.82**4.4★114 rev](https://www.amazon.de/dp/B088WY5X9D) [5**adidas Damen Vl Court Bold Shoes FTWR White/Core Black/Wonder Beige 36 2/3 EU**adidas**€28.23**4.3★6,966 rev](https://www.amazon.de/dp/B0CYTB3GKH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Damen Grand Court Base 3.0 Shoes FTWR White/Cyber Met./FTWR White 39 1/3 EU**adidas**€30.13**266 rev7mo ago](https://www.amazon.de/dp/B0F2B6ZY7X) [**adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 39 1/3 EU**adidas**€26.00**403 rev7mo ago](https://www.amazon.de/dp/B0F2G981NM) [**adidas Damen Barreda Lo Shoes Off White/Dusky Bronze/Warm Vanilla 40 EU**adidas**€43.21**477 rev7mo ago](https://www.amazon.de/dp/B0F2B8XF8B) [**Nike Revolution 8 Sneaker**NIKE**€41.23**384 rev1y ago](https://www.amazon.de/dp/B0DPHTLDYK) [**Puma Cassia 2.0 Damen-Sneaker Warmweißes dampfgraues Segeltuch 41 EU**PUMA**€35.01**264 rev1y ago](https://www.amazon.de/dp/B0DJCGHGN2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Damen Vl Court Bold Shoes FTWR White/Core Black/Wonder Beige 36 2/3 EU**adidas**€28.23**4.3★**▲ 30%**](https://www.amazon.de/dp/B0CYTB3GKH) [**New Balance 574v3 Sneaker Herren Grau 38 EU**New Balance**€66.94**4.5★**▲ 27%**](https://www.amazon.de/dp/B093QKGDW3) [**Tommy Hilfiger Damen Vulcanized Sneaker Essential Nautical Schuhe Weiß (White) 38**Tommy Hilfiger**€36.65**4.3★**▲ 24%**](https://www.amazon.de/dp/B0B6F5WNV2) [**New Balance GR530SB1 Unisex Sneakers White 38 5 EU**New Balance**€88.88**4.3★**▲ 22%**](https://www.amazon.de/dp/B0CTQV4Z6G) [**PUMA Damen Cilia Mode Shoes Puma White-Puma Silver 40 EU**PUMA**€32.22**4.4★**▲ 22%**](https://www.amazon.de/dp/B07S9S9CLY)
**~~View all trending →~~**
## **What buyers say about skechers damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**30%
*“Super bequeme Sneaker, Top Qualität”*
**Gesamtgröße**21%
*“passt”*
**Qualität insgesamt**15%
*“Super Ware”*
**Preis-Leistungs-Verhältnis**6%
*“super preis”*
**Materialqualität**3%
*“Sehr angenehmes Material”*
**Weiches Gefühl**3%
*“Superweiche Leggings”*
**beworben Vs Tatsächliches Produkt**3%
*“Produktbeschreibung”*
**Farbe**2%
*“Schönes blau”*
**Übung/Sporteignung**2%
*“Beste Alltag Leggins”*
**Gewicht leicht**2%
*“sind federleicht”*
### **What buyers complain about **
**Gesamtgröße**24%
*“Fällt klein aus”*
**Qualität insgesamt**9%
*“Qualität leider 0”*
**Haltbarkeit**7%
*“Haltbarkeit jedoch schlecht.”*
**Komfort insgesamt**4%
*“Sehr hartes Material kein angenehmes Gefühl beim Tragen”*
**Füße fit**4%
*“Schuhe sind sehr schmal vorne”*
**Produktzustand**3%
*“Wurden davor schonmal getragen”*
**Farbe**3%
*“Enttäuschende Passform und Farbe”*
**Lücke/Loch**2%
*“Löcher im Stoff nach nur 6 Wochen”*
**Hartes Gefühl**2%
*“Sehr hartes Material kein angenehmes Gefühl beim Tragen”*
**Dicke**2%
*“Außerdem super dünn”*
### **Top return reasons **
**Gesamtgröße**39%
**Füße fit**15%
**Breite**9%
**Materialqualität**4%
**Komfort insgesamt**4%
**Farbe**4%
**Länge**3%
**Qualität insgesamt**3%
**Transparenz**2%
**Dünn**2%
## **Common questions**
- **Is skechers damen profitable to sell on Amazon Germany?**
- The niche generates €933K/yr across 266 tracked products. 11 of 44 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the skechers damen niche?**
- 45 brands and 455 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in skechers damen?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 5.9% — above our launch gate.
- **When does demand for skechers damen peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the skechers damen niche?**
- Listings span €5.83–€233.05; the average listing price is €41.72 (sweet spot $15–$100). The average incumbent carries 5,651 reviews — the moat a new listing must climb.
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