---
title: "Schwarze Sonnenbrille — €27K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/schwarze-sonnenbrille"
last_updated: "2026-08-05T18:38:36.681Z"
locale: en
meta:
description: "Niche score 49/100 · €27K/yr market · 129K searches/yr · €13.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €27K/yr market · 129K searches/yr · €13.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schwarze Sonnenbrille — €27K/yr Amazon DE Niche (2026) - Flapen"
---
# **schwarze sonnenbrille**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 62Conversion 19Competition 76Returns 20Price range 53Avg price 61Brand share 77Review moat 43Quality gap 80
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Growth**
**Good****+39.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****€13.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€4.99–€26.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,180.12**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€27K**
€27K/yr · 129K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, schwarze sonnenbrille is a €27K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schwarze sonnenbrille market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€33K–€40K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#166**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**58%**
Top 20: 95%
**Top-5 click share**
**39%**
Top 20: 79%
**Open market**
**37%**
- FEISEDY16% - GQUEEN15% - ANYLUV11% - CGID10% - Joopin5% - kimorn5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.6% search growth over the last 90 days.
5K3KPrime Day '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/de/fashion/schwarze-sonnenbrille/trend)
## **Top schwarze sonnenbrille search terms**
- **retro sonnenbrille damen**26K/yr+45.6%0.9% conv. - **sonnenbrille rund**24K/yr+46.1%2.1% conv. - **runde sonnenbrille herren**20K/yr+56.9%2.3% conv. - **sonnenbrille damen retro**15K/yr+75.9%0.5% conv. - **sonnenbrille rund herren**13K/yr+77.6%2.3% conv. - **retro sonnenbrille**12K/yr+28.4%0.9% conv. - **sonnenbrille herren runde gläser**6K/yr+68.7%1.8% conv. - **retro brille**7K/yr-49.2%1.1% conv. - **retro brille herren**7K/yr-40.1%0.6% conv. [**All search terms **](https://flapen.com/research/de/fashion/schwarze-sonnenbrille/search-terms)
## **Top schwarze sonnenbrille products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€7996%€2K9%€2K12%€3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ANYLUV Sonnenbrille Herren Polarisiert Runde Sonnenbrille Herren Damen Klassische mit UV-Schutz 45mm**ANYLUV**€12.17**4.1★490 rev](https://www.amazon.de/dp/B0B3T6PXSB) [2**GQUEEN Retro Runde Polarisierte Sonnenbrille Herren Damen UV400 Schutz MEZ1**GQUEEN**€14.32**4.0★1,082 rev](https://www.amazon.de/dp/B0B1839ZNC) [3**FEISEDY Retro Square Sonnenbrille Damen Herren 70er Jahre Vintage Trendy Brille Klassisch mit Double Brücke UV400 Schutz B2835**FEISEDY**€14.84**4.2★4,067 rev](https://www.amazon.de/dp/B0B3XGNBRT) [4**FEISEDY Retro 70er Jahre Sonnenbrille Damen Herren Vintage Square Brille mit UV400 Schutz B4158**FEISEDY**€14.53**4.4★379 rev](https://www.amazon.de/dp/B0CWLJ34FY) [5**Joopin Retro Sonnenbrille Herren Runde Schwarz Klassische und Polarisierte Sonnenbrille Damen Rund Brille Hippie Sunglasses UV400 Schutz (Schwarz)**Joopin**€11.42**4.2★13,636 rev](https://www.amazon.de/dp/B01MZ2WUCA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**kimorn Sunglasses Womens Men Trendy Retro Sun Glasses Oversize Square Frame Shades K1650 (Schwarz + Gelb)**kimorn**€12.82**170 rev10mo ago](https://www.amazon.de/dp/B0CSYDFL8D) [**CHAOSELF Retro Ovale Sonnenbrille für Damen Trendige Leichte Schmale Schicke Cat-Eye 90er Kleine Vintage Brille UV400 Schutz**CHAOSELF**€11.08**1,676 rev1y ago](https://www.amazon.de/dp/B0F4X73TY7) [**HAGOT Retro Square Sonnenbrille Jahre Vintage Trendy Brille Damen Herren 70er Klassisch UV400-Schutz Sunglasses für Fahrten Reisen & Outdoor Aktivitäten**HAGOT**€4.99**28 rev1y ago](https://www.amazon.de/dp/B0F1NB4Q3J) [**FEISEDY Retro 70er Jahre Sonnenbrille Damen Herren Vintage Square Brille mit UV400 Schutz B4158**FEISEDY**€14.53**379 rev1y ago](https://www.amazon.de/dp/B0CWLJ34FY) [**kunchu Sonnenbrille-Damen-Polarisiert-Unisex-Herren-Retro-Oval-Trendy-Sonnenbrillen-Vintage-Classic-Ultraleicht Geeignet FüR-fotografie-Geschenke für frauen-Grau**kunchu**€13.99**783 rev1y ago](https://www.amazon.de/dp/B0DN163V5W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**kimorn Sunglasses Womens Men Trendy Retro Sun Glasses Oversize Square Frame Shades K1650 (Schwarz + Gelb)**kimorn**€12.82**4.3★**▲ 50%**](https://www.amazon.de/dp/B0CSYDFL8D) [**GQUEEN Retro Runde Verspiegelte Polarisierte Sonnenbrille Damen Herren UV400 Schutz MFF7**GQUEEN**€14.34**3.8★**▲ 37%**](https://www.amazon.de/dp/B0B17ZPVJF) [**HENGOSEN Sonnenbrille Herren Rund Sunglasses-Men: Polarisiert Runde Sonnenbrille Retro Metallrahmen fur Herren Damen**HENGOSEN**€11.77**4.3★**▲ 34%**](https://www.amazon.de/dp/B0D3ZVDT5C) [**FEISEDY Retro 70er Jahre Sonnenbrille Damen Herren Vintage Flache Quadratische Brille mit UV400-Schutz B2622**FEISEDY**€14.90**4.4★**▲ 32%**](https://www.amazon.de/dp/B0CBK4Q8DM) [**CGID Retro Sonnenbrille Herren Damen Rund Hippie Polarisiert UV400 Schutz Metallrahmen mit Lederetui**CGID**€13.95**4.1★**▲ 31%**](https://www.amazon.de/dp/B01MU74ZWE)
**~~View all trending →~~**
## **What buyers say about schwarze sonnenbrille**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**23%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**17%
*“Gutes Angebot”*
**Gesamtgröße**12%
*“Passt perfekt”*
**Form/Stil**10%
*“coole Form”*
**Komfort insgesamt**6%
*“und lange tragen”*
**beworben Vs Tatsächliches Produkt**5%
*“Alle Erwartungen erfüllt”*
**Stärke**5%
*“Sehr stabil gefertigt, und sieht cool aus”*
**Design insgesamt**3%
*“Design”*
**Farbe**3%
*“Die Farben sind Klasse”*
**Gewicht leicht**2%
*“Sie ist leicht, gut verarbeitet und schützt die Augen optimal”*
### **What buyers complain about **
**Gesamtgröße**20%
*“Fällt sehr klein aus”*
**Qualität insgesamt**13%
*“billiger Look und zu breit”*
**Materialqualität**10%
*“Billiges Material”*
**Schutz**9%
*“Es handelt sich definitiv nicht um eine Schutzfolie”*
**Produktzustand**4%
*“Benutzt und verdreckt, aber als neu verkauft”*
**Stärke**4%
*“Etwas instabil”*
**Gewicht schwer**3%
*“Schwer vom Gewicht her”*
**Form/Stil**3%
*“nicht für jede Gesichtsform geeignet, deshalb wieder zurück”*
**Sichtweite**3%
*“Glas flimmert”*
**Haltbarkeit**2%
*“leider fast sofort kaputt.”*
### **Top return reasons **
**Gesamtgröße**67%
**Qualität insgesamt**8%
**Farbe**4%
**Breite**4%
**Form/Stil**3%
**Funktionalität insgesamt**3%
**Materialqualität**2%
**beworben Vs Tatsächliches Produkt**2%
**Kratzfestigkeit**1%
**Defekt Material/Teile**1%
## **Common questions**
- **Is schwarze sonnenbrille profitable to sell on Amazon Germany?**
- The niche generates €27K/yr across 43 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +39.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the schwarze sonnenbrille niche?**
- 26 brands and 30 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in schwarze sonnenbrille?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 6.4% — above our launch gate.
- **When does demand for schwarze sonnenbrille peak?**
- Demand peaks in Mar–May–Jun–Jul; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the schwarze sonnenbrille niche?**
- Listings span €4.99–€26.42; the average listing price is €13.28 (sweet spot $15–$100). The average incumbent carries 2,180 reviews — the moat a new listing must climb.
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