---
title: "Schultüte Ninjago — €17K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/schultuete-ninjago"
last_updated: "2026-08-06T05:01:57.936Z"
locale: en
meta:
description: "Niche score 46/100 · €17K/yr market · 126K searches/yr · €62.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €17K/yr market · 126K searches/yr · €62.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schultüte Ninjago — €17K/yr Amazon DE Niche (2026) - Flapen"
---
# **schultüte ninjago**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 4Growth 88Conversion 3Competition 52Returns 98Price range 41Avg price 88Brand share 24Review moat 73Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+91.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****€62.93**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****593.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€5.69–€212.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€17K**
€17K/yr · 126K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, schultüte ninjago is a €17K/yr Amazon Germany market (126K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schultüte ninjago market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **€31K–€47K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#812**
- **Page quality**
- **0%**
- **Prime**
- **27%**
- **Sponsored**
- **77%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**72**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**8%**
- Step by Step61% - SKANDO BAGS13% - TST T-Shirt Total GmbH8% - Familando4% - YUNYAKARSA4% - ergobag2% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +91.9% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 43.3×
[**Open Trend **](https://flapen.com/research/de/fashion/schultuete-ninjago/trend)
## **Top schultüte ninjago search terms**
- **step by step schultüte**44K/yr+62.1%0.2% conv. - **schultüte step by step**30K/yr+82.4%0.3% conv. - **schultüte ninjago**19K/yr+183.0%0.1% conv. - **schultüte ninja**11K/yr+179.7%0.5% conv. - **ninjago schultüte**10K/yr+178.5%0.2% conv. - **schultüte mädchen step by step**4K/yr+162.3%0.4% conv. - **schultüte jungen step by step**4K/yr+159.9%0.1% conv. - **schultüte step by step mädchen**4K/yr-57.8%0.5% conv. [**All search terms **](https://flapen.com/research/de/fashion/schultuete-ninjago/search-terms)
## **Top schultüte ninjago products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€2K20%€3K30%€5K40%€7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Step by Step Schultüte Pretty Unicorn Nuala rosa passend zum Schulranzen aus recycelten PET-Flaschen Verschluss aus Stoff 5 l Füllvolumen 70 cm Höhe**Step by Step**€27.93**4.7★1,161 rev](https://www.amazon.de/dp/B0FR9346JP) [2**Step by Step Schultüte Danger Cat Chiko grau-grün passend zum Schulranzen aus recycelten PET-Flaschen Verschluss aus Stoff 5 l Füllvolumen 70 cm Höhe**Step by Step**€27.37**4.7★1,161 rev](https://www.amazon.de/dp/B0DH8BL8S3) [3**Kinder T-Shirt Schulkind ABC-Schütze Schultüte schwarz Zuckertüte Geschenk (122/128)**TST T-Shirt Total GmbH**€14.13**4.7★594 rev](https://www.amazon.de/dp/B07QB34MWL) [4**SKANDO BAGS LEGO NINJAGO Schulranzen Jungen 1. Klasse Set Lloyd 6-teilig LEGO NINJAGO Set mit Schulrucksack Jungen Turnbeutel Federmäppchen Junge Stiftebox Geldbörse & Sporttasche**SKANDO BAGS**€123.94**4.5★29 rev](https://www.amazon.de/dp/B0FN3ZCSWL) [5**Step by Step Schultüte Ninja Yuma schwarz-rot passend zum Schulranzen aus recycelten PET-Flaschen Verschluss aus Stoff 5L Füllvolumen 70 cm Höhe für die 1. Klasse**Step by Step**€28.03**4.7★1,161 rev](https://www.amazon.de/dp/B09GPBPMN5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Step by Step Schultüte Pretty Unicorn Nuala rosa passend zum Schulranzen aus recycelten PET-Flaschen Verschluss aus Stoff 5 l Füllvolumen 70 cm Höhe**Step by Step**€27.93**1,161 rev9mo ago](https://www.amazon.de/dp/B0FR9346JP) [**Step by Step Schultüte Turtle Josie türkis passend zum Schulranzen aus recycelten PET-Flaschen Verschluss aus Stoff 5 l Füllvolumen 70 cm Höhe**Step by Step**€27.86**1,161 rev9mo ago](https://www.amazon.de/dp/B0FR97BL37) [**Step by Step Schultüte Bagger Rocco gelb-grau passend zum Schulranzen aus recycelten PET-Flaschen Verschluss aus Stoff 5 l Füllvolumen 70 cm Höhe**Step by Step**€27.03**1,161 rev9mo ago](https://www.amazon.de/dp/B0FR8D1LTP) [**SKANDO BAGS LEGO NINJAGO Schulranzen Jungen 1. Klasse Set Lloyd 6-teilig LEGO NINJAGO Set mit Schulrucksack Jungen Turnbeutel Federmäppchen Junge Stiftebox Geldbörse & Sporttasche**SKANDO BAGS**€123.94**29 rev10mo ago](https://www.amazon.de/dp/B0FN3ZCSWL) [**LEGO NINJAGO Wanderrucksack Kinder Spinjitzu Master Kinderrucksack Jungen für Schule & Freizeit 18 L Sportrucksack Kinder mit 2 Fächern verstellbaren Gurten & Reflektoren**SKANDO BAGS**€30.51**25 rev11mo ago](https://www.amazon.de/dp/B0FL82D7TH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LEGO NINJAGO Wanderrucksack Kinder Spinjitzu Master Kinderrucksack Jungen für Schule & Freizeit 18 L Sportrucksack Kinder mit 2 Fächern verstellbaren Gurten & Reflektoren**SKANDO BAGS**€30.51**4.4★**▲ 75%**](https://www.amazon.de/dp/B0FL82D7TH) [**Step by Step Schultüte Bagger Rocco gelb-grau passend zum Schulranzen aus recycelten PET-Flaschen Verschluss aus Stoff 5 l Füllvolumen 70 cm Höhe**Step by Step**€27.03**4.7★**▲ 73%**](https://www.amazon.de/dp/B0FR8D1LTP) [**Step by Step Schulranzen-Set SPACE Tractor Freddy 5-teilig blau Traktor-Design ergonomischer Tornister mit Reflektoren höhenverstellbar mit Hüftgurt für Jungen ab der 1. Klasse 20L**Step by Step**€212.37**4.8★**▲ 72%**](https://www.amazon.de/dp/B0DJBSSKNK) [**SKANDO BAGS LEGO NINJAGO Schulranzen Jungen 1. Klasse Set Lloyd 6-teilig LEGO NINJAGO Set mit Schulrucksack Jungen Turnbeutel Federmäppchen Junge Stiftebox Geldbörse & Sporttasche**SKANDO BAGS**€123.94**4.5★**▲ 71%**](https://www.amazon.de/dp/B0FN3ZCSWL) [**Step by Step Schulranzen-Set 2IN1 Plus Tractor Freddy 6-teilig blau Traktor-Design ergonomischer Tornister mit Reflektoren höhenverstellbar mit Hüftgurt für Jungen ab der 1. Klasse 19L**Step by Step**€208.51**4.8★**▲ 70%**](https://www.amazon.de/dp/B0DJBS2FPH)
**~~View all trending →~~**
## **What buyers say about schultüte ninjago**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**59%
*“Super Qualität”*
**Stärke**11%
*“Stabil, fest, schön”*
**Preis-Leistungs-Verhältnis**6%
*“Preis super”*
**Komfort insgesamt**6%
*“Sehr bequem und angenehme Qualität”*
**Gesamtgröße**6%
*“Die Größe ist genau richtig für ihn”*
**Farbe**3%
*“Sehr schöne Farben”*
**Nähen/Finish/Polieren**3%
*“Gute Verarbeitung”*
**Design insgesamt**3%
*“Schönes Design”*
**Gewicht leicht**2%
*“Sie sind leicht”*
**Materialqualität**2%
*“Das Baumwollmaterial fühlt sich weich an”*
### **What buyers complain about **
**Komfort insgesamt**50%
*“nicht so komfortabel”*
**Nähen/Finish/Polieren**50%
*“An den Zehen sind ziemlich dicke Nähte”*
### **Top return reasons **
**Gesamtgröße**57%
**Farbe**10%
**Gewicht schwer**5%
**Qualität insgesamt**5%
**Verriegelungsmechanismus**3%
**Design insgesamt**2%
**Preis-Leistungs-Verhältnis**2%
**Druckqualität**2%
**Materialqualität**2%
**Riemen/Saitenqualität**2%
## **Common questions**
- **Is schultüte ninjago profitable to sell on Amazon Germany?**
- The niche generates €17K/yr across 26 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +91.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the schultüte ninjago niche?**
- 11 brands and 72 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in schultüte ninjago?**
- Top complaints mined from reviews: Komfort insgesamt, Nähen/Finish/Polieren. The return rate is 0.5%.
- **When does demand for schultüte ninjago peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 43.3× the quietest.
- **What does it cost to enter the schultüte ninjago niche?**
- Listings span €5.69–€212.37; the average listing price is €62.93 (sweet spot $15–$100). The average incumbent carries 594 reviews — the moat a new listing must climb.
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