---
title: "Schlüsselschale — €93K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/schluesselschale"
last_updated: "2026-08-10T10:26:29.161Z"
locale: en
meta:
description: "Niche score 49/100 · €93K/yr market · 701K searches/yr · €14.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €93K/yr market · 701K searches/yr · €14.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schlüsselschale — €93K/yr Amazon DE Niche (2026) - Flapen"
---
# **schlüsselschale**
**Skip it**
Soft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 9Conversion 12Competition 85Returns 62Price range 60Avg price 68Brand share 96Review moat 82Quality gap 40
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Great****363.32**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€14.12**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€5.14–€29.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€93K**
€93K/yr · 701K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-32.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, schlüsselschale is a €93K/yr Amazon Germany market (701K searches/yr). The top 5 brands hold 35% of demand. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schlüsselschale market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **€85K–€113K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **93%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**61 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**35%**
Top 20: 68%
**Top-5 click share**
**30%**
Top 20: 61%
**Open market**
**61%**
- SANZIE10% - Binoster9% - gvivej6% - LB H&F6% - Hoxfly5% - levandeo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/fashion/schluesselschale/trend)
## **Top schlüsselschale search terms**
- **schlüsselschale**200K/yr-29.6%0.9% conv. - **dekoschale**102K/yr-39.7%0.3% conv. - **deko schale**65K/yr-32.9%0.2% conv. - **schlüsselablage**61K/yr-30.8%0.8% conv. - **schlüssel schale**48K/yr-18.9%0.8% conv. - **schale deko**51K/yr-64.8%0.4% conv. - **schlüsselablage flur**28K/yr-26.5%0.3% conv. - **dekoschalen**31K/yr-31.7%0.1% conv. - **schale für schlüssel**19K/yr-20.1%0.9% conv. - **schlüsselschale flur**14K/yr-24.9%0.8% conv. [**All search terms **](https://flapen.com/research/de/fashion/schluesselschale/search-terms)
## **Top schlüsselschale products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3K6%€6K9%€8K12%€11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Keramik Schmuckschale Blatt-Schmucktablett Schlüsselablage Kleiner Ringhalter Schmuckteller Schmucktablett Auffangschale Nachttisch-Dekoration für Diele Tisch Raumdekoration**Binoster**€5.67**4.6★1,845 rev](https://www.amazon.de/dp/B09XXDJH8T) [2**gvivej Matt-schwarze Schlüsselschale für Flur & Eingang - Ovaler Organizer für Schlüssel Kleingeld & Mehr 20 x13 5cm - Ablageschale für Minimalistische Hausfrau**gvivej**€9.31**4.4★33 rev](https://www.amazon.de/dp/B0D75Z6Z1P) [3**LB H&F Teakschale Dekoschale Holzschale Teak Schale Schmuckschale ca. Ø 30 cm massiv Wurzelholz natur handgemacht Schlüsselschale**LB H&F**€16.15**4.4★666 rev](https://www.amazon.de/dp/B077ZZ7SC6) [4**SANZIE Luxuriöses Lederschale Schlüsselschale Aufbewahrung Schlüsselablage Organizer Ablage Tablett Schale für Schlüssel Flur zu halten Schmuck Uhren Brieftasche (Metallvergoldet Khaki-Grün)**SANZIE**€15.45**4.6★761 rev](https://www.amazon.de/dp/B0922F9F5Z) [5**Hoxfly Tablett Schwarz Schlüsselablage Schale Schale Schwarz Oval Schlüsselschale Schmucktablett Eingangsbereich Schale Tablett Dekoschale für Flur Schlüssel Schmuck Münzen**Hoxfly**€7.54**4.2★124 rev](https://www.amazon.de/dp/B0C9TYWVHT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZDBFu 2 Stück Schlüsselschale Oval Schlüsselschale OrganizerSchmuckaufbewahrung DekorativTablett Eingangsbereich SchaleTablett Dekoschale für MünzenSchlüsselUhren Armband**ZDBFu**€10.70**2 rev5mo ago](https://www.amazon.de/dp/B0GJF43KZN) [**HFWDGTAO Moderne Dekoschale Beige 27 cm große dekorative Schale für Couchtisch Flur Esstisch oder Küchenzeile als Obstschale Schlüsselschale oder Bonbonschale**HFWDGTAO**€29.53**88 rev6mo ago](https://www.amazon.de/dp/B0G7CP4Y5D) [**JazRvr Schlüsselschale Deko Schale Und Schlüsselablage in Matt Schwarz Stilvolles Design Für Zuhause Praktische Aufbewahrung**JazRvr**€8.31**5 rev8mo ago](https://www.amazon.de/dp/B0G1MNFZ2F) [**VYNZOR Schlüsselschale Matt Schwarz Dekorative Schale für Schlüssel und Schmuck Elegante Ablage für Flur und Eingangsbereich Vielseitig für Zuhause Dekoration**VYNZOR**€6.28**15 rev8mo ago](https://www.amazon.de/dp/B0FXBDJVNT) [**BEYLAB Handgefertigte Rüschenschale Elegante Dekoschale im Jakobsmuschel-Design Vintage Obstschale & Ringschale Ästhetische Blumenschale Einweihungsgeschenk Dekorative (Weiß Plissee-Schale)**BEYLAB**€20.71**44 rev1y ago](https://www.amazon.de/dp/B0FFGJM1VN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZDBFu 2 Stück Schlüsselschale Oval Schlüsselschale OrganizerSchmuckaufbewahrung DekorativTablett Eingangsbereich SchaleTablett Dekoschale für MünzenSchlüsselUhren Armband**ZDBFu**€10.70**4.5★**▲ 339%**](https://www.amazon.de/dp/B0GJF43KZN) [**PU Leder Valet Tray Stilvolle und organisierte Eingangsbereich Nachttisch Tablett EDC Catchall Tray für Telefon Schlüssel Uhr Geldbörse Schmuck (Schwarz)**HPGJLEE**€17.76**4.6★**▲ 142%**](https://www.amazon.de/dp/B0DQSVVCV4) [**SUMNACON Dekoschale Hochglanzpolierte Schlüsselschale aus Edelstahl Ø 18 cm Servierschalen Moderne Schmuckschale als Deko Geschenk Snackschalen Dipschale Gold**SUMNACON**€12.85**4.3★**▲ 136%**](https://www.amazon.de/dp/B0FBWHB3BB) [**HFWDGTAO Moderne Dekoschale Beige 27 cm große dekorative Schale für Couchtisch Flur Esstisch oder Küchenzeile als Obstschale Schlüsselschale oder Bonbonschale**HFWDGTAO**€29.53**4.6★**▲ 78%**](https://www.amazon.de/dp/B0G7CP4Y5D) [**VYNZOR Schlüsselschale Matt Schwarz Dekorative Schale für Schlüssel und Schmuck Elegante Ablage für Flur und Eingangsbereich Vielseitig für Zuhause Dekoration**VYNZOR**€6.28**3.7★**▲ 67%**](https://www.amazon.de/dp/B0FXBDJVNT)
**~~View all trending →~~**
## **What buyers say about schlüsselschale**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**30%
*“You can really tell its high-quality craftsmanship”*
**Design insgesamt**9%
*“Design”*
**beworben Vs Tatsächliches Produkt**8%
*“Wie i Foto”*
**Preis-Leistungs-Verhältnis**8%
*“fair bepreist”*
**Gesamtgröße**7%
*“Passt”*
**Stärke**6%
*“Stabil und elegant”*
**Benutzerfreundlichkeit**5%
*“Einfach”*
**Montage/Installation**4%
*“Leicht zu installieren”*
**Holzqualität**4%
*“Wunderschöne Holzschüssel”*
**Materialqualität**2%
*“auch das Material ist okay”*
### **What buyers complain about **
**Gesamtgröße**22%
*“Kleine Schlüssel”*
**Preis-Leistungs-Verhältnis**10%
*“Bisschen teuer, finde ich”*
**Qualität insgesamt**8%
*“Müll”*
**Farbe**7%
*“Farbe stimmt nicht ganz”*
**Materialqualität**7%
*“Billig Material plus Beschädigung”*
**Gleichgewicht/Stabilität**6%
*“Ist sehr schlecht ausbalanciert”*
**Haftung/Klebrigkeit**4%
*“hält nicht, kleber schwach”*
**beworben Vs Tatsächliches Produkt**3%
*“Das Foto im Bestellvorgang ist irreführend”*
**Verriegelungsmechanismus**3%
*“Eine ist beim reindrehen abgebrochen”*
**Anzeigefarben**1%
*“die Farbe weicht leicht ab (siehe Bild).”*
### **Top return reasons **
**Gesamtgröße**63%
**Farbe**12%
**Qualität insgesamt**5%
**beworben Vs Tatsächliches Produkt**5%
**Materialqualität**4%
**Kratzfestigkeit**1%
**Gewicht schwer**1%
**Defekt Material/Teile**1%
**Lackqualität**1%
**Kompatibilität – insgesamt**1%
## **Common questions**
- **Is schlüsselschale profitable to sell on Amazon Germany?**
- The niche generates €93K/yr across 74 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the schlüsselschale niche?**
- 61 brands and 74 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in schlüsselschale?**
- Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 2.5%.
- **When does demand for schlüsselschale peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the schlüsselschale niche?**
- Listings span €5.14–€29.53; the average listing price is €14.12 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.
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