---
title: "Schlafanzug Mädchen 164 — €84K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/schlafanzug-maedchen-164"
last_updated: "2026-08-05T16:55:08.476Z"
locale: en
meta:
description: "Niche score 49/100 · €84K/yr market · 862K searches/yr · €15.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €84K/yr market · 862K searches/yr · €15.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schlafanzug Mädchen 164 — €84K/yr Amazon DE Niche (2026) - Flapen"
---
# **schlafanzug mädchen 164**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 21Growth 19Conversion 8Competition 96Returns 28Price range 71Avg price 76Brand share 85Review moat 88Quality gap 43
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Review moat**
**Great****234.68**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****€15.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€7.41–€33.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€84K**
€84K/yr · 862K searches
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, schlafanzug mädchen 164 is a €84K/yr Amazon Germany market (862K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schlafanzug mädchen 164 market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **€93K–€123K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **83%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**50%**
Top 20: 90%
**Top-5 click share**
**16%**
Top 20: 38%
**Open market**
**45%**
- Haloumoning19% - NAME IT11% - Harry Bear10% - Fanient5% - CityComfort5% - LOLPIP5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/de/fashion/schlafanzug-maedchen-164/trend)
## **Top schlafanzug mädchen 164 search terms**
- **schlafanzug mädchen**255K/yr-17.6%0.4% conv. - **schlafanzug mädchen kurz**33K/yr+409.6%0.5% conv. - **pyjama mädchen**91K/yr-22.4%0.2% conv. - **kurzer schlafanzug mädchen**13K/yr+685.4%0.5% conv. - **schlafanzug kurz mädchen**16K/yr+168.7%0.6% conv. - **schlafanzug teenager mädchen**53K/yr-33.5%0.1% conv. - **schlafanzug mädchen 152**51K/yr-50.9%1.4% conv. - **schlafanzug mädchen 164**54K/yr-50.6%0.7% conv. - **pyjama mädchen kurz**11K/yr+371.2%0.4% conv. - **schlafanzug mädchen 158**37K/yr-38.6%0.9% conv. [**All search terms **](https://flapen.com/research/de/fashion/schlafanzug-maedchen-164/search-terms)
## **Top schlafanzug mädchen 164 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€2K4%€3K6%€5K8%€7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOLPIP Mädchen Pyjamas Kinder Kleidung 100% Baumwolle Nachtwäsche Set Ballerina Katze Nachtwäsche Langarm 6 Jahre**LOLPIP**€19.09**4.3★690 rev](https://www.amazon.de/dp/B0D9KSGW2C) [2**Haloumoning Mädchen Schlafanzüge Sommer Niedliche Shorts Set Bequem Kurzarm Cartoon bedrucktes Pyjama Set T-Shirt und Kurze Hose Set Schwarz 10-12 Jahre**Haloumoning**€15.69**4.3★154 rev](https://www.amazon.de/dp/B0CQK3KH1Q) [3**Schlafanzug Mädchen Kurzarm Kinder Pyjama Set Zweiteiliger Nachtwäsche Baumwolle (DE/NL/SE/PL Numerisch 98 Regular Einhorn)**КомТекс**€8.83**4.7★33 rev](https://www.amazon.de/dp/B0DWLHSBD7) [4**Fanient Mädchen Schlafanzüge Grüne Avocado Drucken Pyjama Dreiteiliger Pyjama Sets Kinder Kurzarm Nightwear Set 9-10 Jahre**Fanient**€21.27**4.4★417 rev](https://www.amazon.de/dp/B0D2P4ZWHY) [5**Name IT Mädchen Nkfnightset Flower Noos Turtledove 146-152 EU**NAME IT**€13.09**4.4★30 rev](https://www.amazon.de/dp/B0DNN39YT7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ewbob Schlafanzug Mädchen Kurz Bequem Sommer Kinder Pyjama Teenager Satin Schlafanzug Weiche Pyjama Kurzarm und Shorts Set-C9-001-Pink Bow-9-10Jahre**Ewbob**€16.04**69 rev12mo ago](https://www.amazon.de/dp/B0FHNWS5QQ) [**Schiesser Mädchen Schlafanzug Set Pyjama kurz - 100% Organic Bio Baumwolle - Größe 92 bis 140**Schiesser**€12.65**105 rev1y ago](https://www.amazon.de/dp/B0FCYXDK8R) [**Haloumoning Mädchen Schlafanzüge Sommer Niedliche Shorts Set Bequem Kurzarm Cartoon bedrucktes Pyjama Set T-Shirt und Kurze Hose Set Lila 12-14 Jahre**Haloumoning**€15.28**154 rev1y ago](https://www.amazon.de/dp/B0F6XX5T5X) [**Schlafanzug Mädchen Kurzarm Kinder Pyjama Set Zweiteiliger Nachtwäsche Baumwolle (DE/NL/SE/PL Numerisch 98 Regular Einhorn)**КомТекс**€8.83**33 rev1y ago](https://www.amazon.de/dp/B0DWLHSBD7) [**Name IT Mädchen Nkfnightset Flower Noos Turtledove 146-152 EU**NAME IT**€13.09**30 rev1y ago](https://www.amazon.de/dp/B0DNN39YT7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schiesser Mädchen Schlafanzug Set Pyjama kurz - 100% Organic Bio Baumwolle - Größe 92 bis 140**Schiesser**€12.65**4.6★**▲ 49%**](https://www.amazon.de/dp/B0FCYXDK8R) [**Harry Bear Dino Schlafanzug Mädchen | Dinosaur Schlafanzug Kinder | Kurzarm Schlafanzüge Für Mädchen | Blau 110**Harry Bear**€8.60**4.4★**▲ 48%**](https://www.amazon.de/dp/B09XQVFML6) [**Haloumoning Mädchen Schlafanzüge Sommer Niedliche Shorts Set Bequem Kurzarm Cartoon bedrucktes Pyjama Set T-Shirt und Kurze Hose Set Lila 12-14 Jahre**Haloumoning**€15.28**4.3★**▲ 48%**](https://www.amazon.de/dp/B0F6XX5T5X) [**EULLA Mädchen Schlafanzug Kurz Glow in The Dark Einhorn Shorty Pyjama Set Kinder Sommer Zweiteiliger Nachtwäsche Baumwolle Größe 6 Jahre alt 1# Dunkelblau Glow in The Dark Einhorn DE 116**EULLA**€12.22**4.7★**▲ 44%**](https://www.amazon.de/dp/B0CTHP9957) [**Harry Bear Mädchen Schlafanzug Kurze Faultier Violett 152**Harry Bear**€11.01**4.6★**▲ 44%**](https://www.amazon.de/dp/B07RXTTV3P)
**~~View all trending →~~**
## **What buyers say about schlafanzug mädchen 164**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**23%
*“Top Ware”*
**Gesamtgröße**22%
*“Passt”*
**Komfort insgesamt**13%
*“Sitzt und ist angenehm zu tragen”*
**Weiches Gefühl**6%
*“Super weicher Schlafi”*
**beworben Vs Tatsächliches Produkt**5%
*“genau wie auf den Bildern angegeben”*
**Farbe**4%
*“Hübsch und gut”*
**Waschechtheit**4%
*“Nach dem Waschen gab es bisher keine Probleme mit der Form oder den Farben”*
**Materialqualität**3%
*“Super Material u”*
**Preis-Leistungs-Verhältnis**3%
*“Preis/Leistung super, genau wie auf den Bildern angegeben”*
**Gewicht leicht**2%
*“Leicht und angenehm”*
### **What buyers complain about **
**Gesamtgröße**20%
*“Fällt leider klein aus”*
**Materialqualität**13%
*“Mir persönlich gefällt das Material nicht”*
**beworben Vs Tatsächliches Produkt**9%
*“Unvollständige Produktinformation”*
**Qualität insgesamt**9%
*“Billig und einfach”*
**Nähen/Finish/Polieren**9%
*“Schlechte Verarbeitung, nach einmal tragen, sind die Nähte gerissen”*
**Farbe**6%
*“die Hose grau statt schwarz”*
**Preis-Leistungs-Verhältnis**4%
*“30.00.Euro viel zu teuer”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**4%
*“Material leider nicht so elastisch wie erwartet”*
**Ärmelpassform**2%
*“Leider sind die Ärmel zu kurz”*
**Hartes Gefühl**2%
*“Stoff ist hart”*
### **Top return reasons **
**Gesamtgröße**52%
**Materialqualität**16%
**Taillenpassform**5%
**Qualität insgesamt**5%
**Länge**4%
**Breite**3%
**Nähen/Finish/Polieren**2%
**Geruch**2%
**Farbe**2%
**Lücke/Loch**1%
## **Common questions**
- **Is schlafanzug mädchen 164 profitable to sell on Amazon Germany?**
- The niche generates €84K/yr across 152 tracked products. 0 of 31 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the schlafanzug mädchen 164 niche?**
- 39 brands and 65 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in schlafanzug mädchen 164?**
- Top complaints mined from reviews: Gesamtgröße, Materialqualität, beworben Vs Tatsächliches Produkt. The return rate is 4.8%.
- **When does demand for schlafanzug mädchen 164 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the schlafanzug mädchen 164 niche?**
- Listings span €7.41–€33.56; the average listing price is €15.42 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.
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