---
title: "Schiesser Damen Schlafanzug — €31K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/schiesser-damen-schlafanzug"
last_updated: "2026-08-10T11:52:58.918Z"
locale: en
meta:
description: "Niche score 40/100 · €31K/yr market · 317K searches/yr · €28.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €31K/yr market · 317K searches/yr · €28.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schiesser Damen Schlafanzug — €31K/yr Amazon DE Niche (2026) - Flapen"
---
# **schiesser damen schlafanzug**
**Skip it**
Soft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 4Competition 91Returns 16Price range 90Avg price 95Brand share 25Review moat 89Quality gap 68
**Avg price**
**Incredible****€28.59**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****€11.49–€71.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****228.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€31K**
€31K/yr · 317K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-57.5%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, schiesser damen schlafanzug is a €31K/yr Amazon Germany market (317K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schiesser damen schlafanzug market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€43K–€57K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#424**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **54%**
- **Out of stock**
- **19.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**20 **—flat
**Sellers**
**52**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 58%
**Open market**
**10%**
- Schiesser43% - Uncover by Schiesser23% - Götzburg10% - Marks & Spencer10% - Mnemo2% - Bresdk2% - Open — no brand owns it (14 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -57.5% search growth over the last 90 days.
23K18KPrime Day '25Spike '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/de/fashion/schiesser-damen-schlafanzug/trend)
## **Top schiesser damen schlafanzug search terms**
- **schiesser schlafanzug damen**120K/yr-46.1%0.4% conv. - **schiesser damen schlafanzug**23K/yr-25.8%0.4% conv. - **schlafanzug damen lang schiesser**26K/yr-74.0%0.4% conv. - **schlafanzug damen lang mit bündchen**10K/yr-48.5%0.1% conv. - **schlafanzug schiesser damen**15K/yr-57.4%0.3% conv. - **schlafanzug lang**12K/yr-45.1%0.1% conv. - **schlafanzug damen xs**8K/yr-52.0%0.1% conv. - **pyjama damen schiesser**7K/yr-52.0%0.4% conv. - **schlafanzug damen lang sexy**13K/yr-76.6%0.0% conv. - **schlafanzug extra lang damen**3K/yr-45.6%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/schiesser-damen-schlafanzug/search-terms)
## **Top schiesser damen schlafanzug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€6154%€1K6%€2K8%€2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Götzburg Damen Schlafanzug Langarm - 100% Baumwolle Pyjama-Set mit Karierter Pyjamahose 40**Götzburg**€35.36**4.2★119 rev](https://www.amazon.de/dp/B0DNX2SD6S) [2**Schiesser Damen Schlafanzug kurz Single-Jersey Qualität - Casual Essentials**Schiesser**€30.31**4.6★10 rev](https://www.amazon.de/dp/B0FDGJPDLP) [3**Schiesser Schlafanzug kurz Set 3/4 Lange Hose Kurzarm Oberteil weiche Baumwolle - Nightwear**Schiesser**€32.33**4.6★21 rev](https://www.amazon.de/dp/B0CNRPLF7N) [4**Schiesser Damen Schlafanzug 3/4 Hose Kurzarm Single-Jersey Qualität - Casual Essentials**Schiesser**€37.20**5.0★2 rev](https://www.amazon.de/dp/B0FDGG8P54) [5**Schiesser Uncover by Basic - Schlafanzug (40 Blau)**Uncover by Schiesser**€31.98**4.3★93 rev](https://www.amazon.de/dp/B0CNRNBV1H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marks & Spencer Bedruckter Schlafanzug Aus Reiner Baumwolle Damen S**Marks & Spencer**€14.39**54 rev6mo ago](https://www.amazon.de/dp/B0GGCD6ZNL) [**Marks & Spencer Bedruckter Schlafanzug Aus Reiner Baumwolle Damen Xs**Marks & Spencer**€14.23**76 rev9mo ago](https://www.amazon.de/dp/B0FTPNTM1G) [**uncover by Schiesser - Nightwear - Schlafanzug (46 Hellblau)**Uncover by Schiesser**€27.37**43 rev11mo ago](https://www.amazon.de/dp/B0FKGQPM6F) [**Schiesser Damen Schlafanzug kurz Single-Jersey Qualität - Casual Essentials**Schiesser**€30.31**10 rev1y ago](https://www.amazon.de/dp/B0FDGJPDLP) [**Schiesser Damen Schlafanzug 3/4 Hose Kurzarm Single-Jersey Qualität - Casual Essentials**Schiesser**€37.20**2 rev1y ago](https://www.amazon.de/dp/B0FDGG8P54)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schiesser Damen Schlafanzug kurz Single-Jersey Qualität - Casual Essentials**Schiesser**€31.49**4.6★**▲ 106%**](https://www.amazon.de/dp/B0FDGFYG72) [**Schiesser Damen Schlafanzug kurz Single-Jersey Qualität - Casual Essentials**Schiesser**€30.31**4.6★**▲ 105%**](https://www.amazon.de/dp/B0FDGJPDLP) [**Götzburg Damen Schlafanzug Kurz Zweiteiliges Baumwoll-Pyjama Set mit Rundhals (DE/NL/SE/PL Numerisch 38 rot-mittel-Ringel)**Götzburg**€31.47**4.5★**▲ 104%**](https://www.amazon.de/dp/B0F1PNFJ3G) [**Schiesser Damen Schlafanzug lang mit Bündchen Baumwolle - Nightwear**Schiesser**€36.77**4.2★**▲ 104%**](https://www.amazon.de/dp/B0FDGH3SG5) [**Schiesser Damen Schlafanzug 3/4 Hose Kurzarm Single-Jersey Qualität - Casual Essentials**Schiesser**€37.20**5.0★**▲ 104%**](https://www.amazon.de/dp/B0FDGG8P54)
**~~View all trending →~~**
## **What buyers say about schiesser damen schlafanzug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**26%
*“Sehr angenehm auf der Haut und wunder schön”*
**Gesamtgröße**22%
*“passt”*
**Qualität insgesamt**19%
*“Super Qualität”*
**Weiches Gefühl**8%
*“Sehr gemütlich und kuschelig”*
**Wärme**5%
*“hält warm und sieht gut aus”*
**Preis-Leistungs-Verhältnis**4%
*“Tolles Preis/Leistungsverhältnis”*
**Materialqualität**2%
*“Das Material fühlt sich sehr angenehm an”*
**Geeignet für Maschinenwäsche**2%
*“Auch nach mehrmaligem Waschen keine Fusseln”*
**Waschechtheit**1%
*“Nach dem Waschen top, klar zu empfehlen”*
**Taschen/Abteilungen**1%
*“hat tiefe Taschen”*
### **What buyers complain about **
**Qualität insgesamt**33%
*“Qualität gefällt nicht”*
**Gesamtgröße**31%
*“Artikel fällt kleiner aus”*
**Form/Stil**4%
*“leider behält er nicht so gern seine Form”*
**Dicke**4%
*“Er ist etwas dünn für kalte Nächte”*
**Helligkeit/Glanz/Glühen**4%
*“Er piekst leider von innen durch die Glitzer Fäden”*
**Breite**4%
*“Etwas weit die Hose”*
### **Top return reasons **
**Gesamtgröße**47%
**Länge**13%
**Materialqualität**7%
**Taillenpassform**6%
**Breite**4%
**Qualität insgesamt**4%
**Farbe**4%
**Dünn**3%
**beworben Vs Tatsächliches Produkt**2%
**Ärmelpassform**2%
## **Common questions**
- **Is schiesser damen schlafanzug profitable to sell on Amazon Germany?**
- The niche generates €31K/yr across 94 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the schiesser damen schlafanzug niche?**
- 20 brands and 52 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in schiesser damen schlafanzug?**
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Form/Stil. The return rate is 7.6% — above our launch gate.
- **When does demand for schiesser damen schlafanzug peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the schiesser damen schlafanzug niche?**
- Listings span €11.49–€71.85; the average listing price is €28.59 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.
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