---
title: "Schal Schwarz — €79K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/schal-schwarz"
last_updated: "2026-08-10T15:34:00.257Z"
locale: en
meta:
description: "Niche score 52/100 · €79K/yr market · 97K searches/yr · €14.76 avg price. Soft demand (-83.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €79K/yr market · 97K searches/yr · €14.76 avg price. Soft demand (-83.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Schal Schwarz — €79K/yr Amazon DE Niche (2026) - Flapen"
---
# **schal schwarz**
**Worth a look**
Shows no brand lock-in (top 5 brands take 30% of clicks), but soft demand (-83.9% this quarter) keeps it on the watch list.
Market size 20Growth 0Conversion 63Competition 89Returns 23Price range 84Avg price 73Brand share 96Review moat 70Quality gap 62
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Great****€5.16–€77.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€14.76**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****705.61**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€79K**
€79K/yr · 97K searches
**Growth**
**Bad****-83.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, schal schwarz is a €79K/yr Amazon Germany market (97K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schal schwarz market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€44K–€59K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#321**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **84%**
- **Out of stock**
- **18.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**49 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**30%**
Top 20: 76%
**Top-5 click share**
**26%**
Top 20: 65%
**Open market**
**65%**
- Superora7% - Lolus7% - maamgic6% - styleBREAKER6% - FURTALK5% - MASADA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -83.9% search growth over the last 90 days.
7K5KSpike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 35.3×
[**Open Trend **](https://flapen.com/research/de/fashion/schal-schwarz/trend)
## **Top schal schwarz search terms**
- **schal grün**26K/yr-71.3%0.8% conv. - **schal schwarz damen**31K/yr-88.8%4.2% conv. - **schwarzer schal damen**15K/yr-89.3%5.9% conv. - **schal grün damen**11K/yr-80.6%1.0% conv. - **schal damen grün**9K/yr-90.2%0.0% conv. - **damen schal schwarz**5K/yr-88.8%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/schal-schwarz/search-terms)
## **Top schal schwarz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€2K4%€3K6%€5K8%€6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Superora Damen Baumwolle Schals Quadratischer Weiche Schals und Große Winter Warm Wrap Unisex 135 * 135CM**Superora**€14.57**4.4★110 rev](https://www.amazon.de/dp/B0DKHXJK8F) [2**maamgic Schal Damen Warm Winter Herbst unifarben Baumwolle mit quasten/fransen 20+ Farben Einfarbig & Kariert Pashmina Stola Schals MEHRWEG Dunkel Grün**maamgic**€9.95**4.5★4,503 rev](https://www.amazon.de/dp/B074CTBGT2) [3**FURTALK Damen Großer Halstuch Warmes Feinstrick Winter Schal**FURTALK**€10.88**4.4★416 rev](https://www.amazon.de/dp/B08B817CCZ) [4**MASADA Damen Winterschal warmer und weicher Schal - Schwarz**MASADA**€18.07**4.6★460 rev](https://www.amazon.de/dp/B09HTWJ253) [5**Lolus Dünner leichter und weicher Uni Damen Schal in gewellter Struktur - Isabella (schwarz One Size)**Lolus**€18.48**4.4★33 rev](https://www.amazon.de/dp/B0BRT64226)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WANYI Schal Damen Sommer 160×50cm Stola für Abendkleid Halstuch Farbverlauf Sonnenschutz Sommerschals Chiffon Tücher und Wraps für Reisen Abendkleid Hochzeit Braut(Grün)**WANYI**€7.39**6 rev11mo ago](https://www.amazon.de/dp/B0FM27JW1P) [**YESWEL Schal Herren & Damen Dicker Warmer Winterschal für Männer Klassische Waffelstrickschal Langschal mit Echter Leder Veredelung 175 x 28 cm (Schwarz)**YESWEL**€17.44**146 rev1y ago](https://www.amazon.de/dp/B0FDGRF6Q5) [**Superora Damen Baumwolle Schals Quadratischer Weiche Schals und Große Winter Warm Wrap Unisex 135 * 135CM**Superora**€14.57**110 rev1y ago](https://www.amazon.de/dp/B0DKHXJK8F) [**fashionchimp BASIC-Dreieckstuch in Uni-Farben aus 100% Baumwolle Dreieck Musselin-Schal leichtes Tuch für Damen und Herren (Soft-Grün)**fashionchimp**€14.47**76 rev2y ago](https://www.amazon.de/dp/B0CYYD796S) [**Bovari Schal Pashmina aus Premium Viskose - weich wie Kaschmir - glänzend wie Seide - 200x70 cm XL Damen-Schal (schwarz/black)**Bovari**€20.32**16 rev2y ago](https://www.amazon.de/dp/B0CP2N3K3C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**fashionchimp BASIC-Dreieckstuch in Uni-Farben aus 100% Baumwolle Dreieck Musselin-Schal leichtes Tuch für Damen und Herren (Soft-Grün)**fashionchimp**€14.47**4.4★**▲ 629%**](https://www.amazon.de/dp/B0CYYD796S) [**CLELLA Kaschmir Schal Damen mit Quasten Weiche Großer Deckenschal Mehrweg (Mint Grün)**CLELLA**€31.21**4.4★**▲ 563%**](https://www.amazon.de/dp/B0CJQVQC3J) [**WANYI Schal Damen Sommer 160×50cm Stola für Abendkleid Halstuch Farbverlauf Sonnenschutz Sommerschals Chiffon Tücher und Wraps für Reisen Abendkleid Hochzeit Braut(Grün)**WANYI**€7.39**4.4★**▲ 474%**](https://www.amazon.de/dp/B0FM27JW1P) [**Bovari Schal Pashmina aus Premium Viskose - weich wie Kaschmir - glänzend wie Seide - 200x70 cm XL Damen-Schal (schwarz/black)**Bovari**€20.32**4.2★**▲ 397%**](https://www.amazon.de/dp/B0CP2N3K3C) [**Lolus Dünner leichter und weicher Uni Damen Schal in gewellter Struktur - Isabella (schwarz One Size)**Lolus**€18.48**4.4★**▲ 367%**](https://www.amazon.de/dp/B0BRT64226)
**~~View all trending →~~**
## **What buyers say about schal schwarz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**21%
*“Sehr schön, sehr angenehm, etwas kurz”*
**Weiches Gefühl**17%
*“Super weiches und angenehmes Material, fällt sehr schön und nicht zu schmal”*
**Farbe**15%
*“warm, mit einem schönen Farbverlauf.”*
**Qualität insgesamt**14%
*“Qualität ist auch gut”*
**Wärme**12%
*“Schöner warmer weicher Schal”*
**Preis-Leistungs-Verhältnis**5%
*“Preis Leisung stimmt”*
**beworben Vs Tatsächliches Produkt**3%
*“Produkt wie beschrieben”*
**Gewicht leicht**2%
*“Sehr leichter Stoff, angenhm zu tragen, sehr gutes Preis-Leistungsverhältnis”*
**Geruch**1%
*“Stinkt nicht, und ist gut bearbeitet”*
**Gesamtgröße**1%
*“Groß und sehr kuschelig”*
### **What buyers complain about **
**Qualität insgesamt**21%
*“GUTE QUALITÄT,ETWAS DÜNN”*
**Materialqualität**11%
*“Sonst ist der schaal vom Material supi”*
**Dicke**9%
*“Rücksendung mit weiterem Schal erfolgt, da viel zu dünn”*
**Farbe**9%
*“Farbe abweichend grell”*
**Gesamtgröße**9%
*“Der Schal ist schmal”*
**Stärke**5%
*“leider aber sehr dünn und unheimlich empfindlich”*
**Dünn**5%
*“Ansonsten ein bißchen dünn”*
**Haltbarkeit**3%
*“das macht es halt auch nicht wirklich besser.”*
### **Top return reasons **
**Farbe**30%
**Dünn**15%
**Materialqualität**14%
**Gesamtgröße**11%
**Länge**7%
**Qualität insgesamt**6%
**Lücke/Loch**3%
**beworben Vs Tatsächliches Produkt**2%
**Komfort insgesamt**1%
**Geruch**1%
## **Common questions**
- **Is schal schwarz profitable to sell on Amazon Germany?**
- The niche generates €79K/yr across 67 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -83.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the schal schwarz niche?**
- 49 brands and 78 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in schal schwarz?**
- Top complaints mined from reviews: Qualität insgesamt, Materialqualität, Dicke. The return rate is 5.7% — above our launch gate.
- **When does demand for schal schwarz peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 35.3× the quietest.
- **What does it cost to enter the schal schwarz niche?**
- Listings span €5.16–€77.56; the average listing price is €14.76 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.
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