---
title: "Sale — €57K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/sale"
last_updated: "2026-08-10T14:40:46.862Z"
locale: en
meta:
description: "Niche score 49/100 · €57K/yr market · 1.9M searches/yr · €16.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €57K/yr market · 1.9M searches/yr · €16.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sale — €57K/yr Amazon DE Niche (2026) - Flapen"
---
# **sale**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 14Growth 21Conversion 2Competition 98Returns 32Price range 81Avg price 80Brand share 98Review moat 24Quality gap 67
**Competition**
**Incredible****9%**
top-5 click share — an open shelf
**Brand share**
**Incredible****16%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****€1.30–€78.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€16.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,041.77**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€57K**
€57K/yr · 1.9M searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, sale is a €57K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 16% of demand. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sale market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€68K–€85K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.
**Brands**
**122 **▼falling
**Sellers**
**426**
**Top-5 brand share**
**16%**
Top 20: 52%
**Top-5 click share**
**9%**
Top 20: 24%
**Open market**
**82%**
- JOYSPELS3% - JAKO3% - IECCP3% - Gyabnw3% - YEOREO3% - adidas3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/fashion/sale/trend)
## **Top sale search terms**
- **activewear für damen**511K/yr+6.5%0.1% conv. - **activewear für herren**375K/yr+3.3%0.1% conv. - **sportkleidung frauen**129K/yr-9.3%0.3% conv. - **sportbekleidung für damen**166K/yr-35.0%0.2% conv. - **sportbekleidung für herren**106K/yr-19.4%0.1% conv. - **fitness-bekleidung**80K/yr+1.8%0.1% conv. - **sports & outdoor clothing**63K/yr+14.0%0.1% conv. - **activewear fr herren**42K/yr-29.1%0.1% conv. - **sport kleidung frauen**49K/yr-1.7%0.2% conv. - **sportbekleidung damen**62K/yr-39.7%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/sale/search-terms)
## **Top sale products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€5742%€1K3%€2K4%€2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CIMIC 5er Pack Sport Tshirts Herren Funktionsshirt Sportshirt Herren Kurzarm T Shirt Atmungsaktive Trainingsshirt Männer Fitness Gym Laufshirt Wandershirt Men Set 510 Black Grey Green Navy Blue L**Cimic**€23.68**4.4★5,744 rev](https://www.amazon.de/dp/B09VK5K8RR) [2**JACK & JONES Herren Jachuey Trunks 7 Pack Boxershorts Schwarz M EU**JACK & JONES**€24.16**4.4★16,194 rev](https://www.amazon.de/dp/B07T6TK29K) [3**YEOREO Damen Sport Leggings Invisible Scrunch Butt Gym Leggings Hoch Taille Yoga Legging Booty Workout Leggings Booty Lifting Po Push Up Gym Sporthose Schwarz M**YEOREO**€12.47**4.2★754 rev](https://www.amazon.de/dp/B0F24H2CF8) [4**Leafigure 2er Pack Sport Leggings Damen High Waist Sporthose Damen Mit Taschen Gym Leggings Blickdicht für Sport Yoga Schwarze LXL**Leafigure**€9.64**4.4★8,277 rev](https://www.amazon.de/dp/B0D6B1PGNH) [5**Gyabnw Sport Tshirt Damen Fitness Sportshirt Locker Funktionsshirt Kurzarm Laufshirt Atmungsaktiv Sportoberteil Yoga Gym**Gyabnw**€10.69**4.4★1,106 rev](https://www.amazon.de/dp/B0CR5Q5DSW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Herren Entrada26 Sweat Pants Team Light Grey/White L**adidas**€25.27**188 rev5mo ago](https://www.amazon.de/dp/B0F3K1DPFY) [**TAYOEA Sport Shorts Damen Scrunch Kurze Sporthose Push Up Kurze Leggings Butt Lifting Gym Short Nahtlose Workout Radlerhose Damen Rosa S**TAYOEA**€16.05**269 rev1y ago](https://www.amazon.de/dp/B0F9NQPN4P) [**YEOREO Damen Sport Leggings Invisible Scrunch Butt Gym Leggings Hoch Taille Yoga Legging Booty Workout Leggings Booty Lifting Po Push Up Gym Sporthose Schwarz M**YEOREO**€12.47**754 rev1y ago](https://www.amazon.de/dp/B0F24H2CF8) [**Rapbin Damen Sport T-Shirt Kurzarm Gym Oberteil Kurzarm UV-Sonnenschutz Atmungsaktiv Schnell Trocknend Activewear für Damen(Tiefes Grau Blau L)**Rapbin**€10.56**356 rev1y ago](https://www.amazon.de/dp/B0DS28LMZB) [**Litherday Sport BH Damen Push Up Sports Bra Starker Halt Sport BH Ohne Buegel mit Abnehmbar Gepolstert für Fitness Jogging Yoga Schwarz XL**Litherday**€10.36**1,157 rev1y ago](https://www.amazon.de/dp/B0DCBGD2DT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAKO Herren Sporthose Manchester 2.0 Schwarz L**JAKO**€8.88**4.5★**▲ 49%**](https://www.amazon.de/dp/B07HRMHMWR) [**KEFITEVD Sport Tshirts Herren Funktionsshirt Laufshirt Kurzarm Atmungsaktiv Sport Shirt Männer Trainingsshirt Herren**KEFITEVD**€10.89**4.2★**▲ 46%**](https://www.amazon.de/dp/B09WRG7JS3) [**hummel hmlLOGO Set**hummel**€14.41**4.5★**▲ 42%**](https://www.amazon.de/dp/B0CMTK8PWQ) [**Rapbin Damen Sport T-Shirt Kurzarm Gym Oberteil Kurzarm UV-Sonnenschutz Atmungsaktiv Schnell Trocknend Activewear für Damen(Tiefes Grau Blau L)**Rapbin**€10.56**4.5★**▲ 37%**](https://www.amazon.de/dp/B0DS28LMZB) [**adidas Herren Entrada26 Sweat Pants Team Light Grey/White L**adidas**€25.27**4.5★**▲ 36%**](https://www.amazon.de/dp/B0F3K1DPFY)
**~~View all trending →~~**
## **What buyers say about sale**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**25%
*“Passt”*
**Komfort insgesamt**22%
*“Super bequeme Hose”*
**Qualität insgesamt**15%
*“Super Ware”*
**Preis-Leistungs-Verhältnis**7%
*“Preis/Leistung -> super”*
**Materialqualität**4%
*“Top Material”*
**Übung/Sporteignung**3%
*“Super Sport Leggins”*
**Weiches Gefühl**3%
*“softes Material”*
**beworben Vs Tatsächliches Produkt**2%
*“Ist wie im Photo”*
**Taschen/Abteilungen**1%
*“Sehr angenehm und mit den seitlichen Taschen super für Handy und Schlüssel”*
**Transparenz**1%
*“blickdichtes Material”*
### **What buyers complain about **
**Gesamtgröße**19%
*“Diese Shorts ist mit einer Innenhose ausgestattet, die eng anliegt”*
**Qualität insgesamt**13%
*“Müll”*
**Materialqualität**4%
*“Billiges Material”*
**Lücke/Loch**3%
*“Löcher beim ersten Tragen”*
**Dicke**3%
*“Dünner Stoff”*
**Haltbarkeit**3%
*“Löst sich langsam auf”*
**Geruch**3%
*“Stinken furchtbar”*
**Transparenz**3%
*“Ganz blickdicht ist sie allerdings nicht”*
**Nähen/Finish/Polieren**2%
*“2 von 7 beschädigte nähte nicht tragbar”*
**Farbe**2%
*“Allerdings in einer anderen Farbe, sonst wird's bei der Wäsche schwierig”*
### **Top return reasons **
**Gesamtgröße**38%
**Materialqualität**11%
**Transparenz**7%
**Dünn**5%
**Länge**5%
**Qualität insgesamt**4%
**Breite**4%
**Farbe**3%
**Lücke/Loch**3%
**Nähen/Finish/Polieren**2%
## **Common questions**
- **Is sale profitable to sell on Amazon Germany?**
- The niche generates €57K/yr across 320 tracked products. 12 of 75 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sale niche?**
- 122 brands and 426 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 16% of demand.
- **What do buyers complain about in sale?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 4.4%.
- **When does demand for sale peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sale niche?**
- Listings span €1.30–€78.31; the average listing price is €16.96 (sweet spot $15–$100). The average incumbent carries 5,042 reviews — the moat a new listing must climb.
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