---
title: "Sailor Moon — €54K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/sailor-moon"
last_updated: "2026-08-10T13:18:02.558Z"
locale: en
meta:
description: "Niche score 44/100 · €54K/yr market · 526K searches/yr · €21.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €54K/yr market · 526K searches/yr · €21.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sailor Moon — €54K/yr Amazon DE Niche (2026) - Flapen"
---
# **sailor moon**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 14Growth 22Conversion 6Competition 51Returns 91Price range 68Avg price 91Brand share 69Review moat 96Quality gap 21
**Review moat**
**Incredible****79.27**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€21.48**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****€5.10–€36.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€54K**
€54K/yr · 526K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, sailor moon is a €54K/yr Amazon Germany market (526K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sailor moon market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€64K–€86K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#2,593**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **45%**
- **Out of stock**
- **24.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**32%**
- SAILOR MOON35% - Sohaon8% - Elbenwald7% - Pssopp7% - Winning Moves6% - CoolChange5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/fashion/sailor-moon/trend)
## **Top sailor moon search terms**
- **sailor moon**457K/yr-8.5%0.1% conv. - **sailor moon merch**39K/yr+18.3%0.2% conv. - **sailormoon**12K/yr-12.2%0.1% conv. - **sailor moon merchandise**6K/yr-12.4%0.1% conv. - **sailor moon tasche**5K/yr-23.9%0.7% conv. - **sailermoon**3K/yr+3.7%0.0% conv. - **sailer moon**3K/yr-8.2%0.2% conv. [**All search terms **](https://flapen.com/research/de/fashion/sailor-moon/search-terms)
## **Top sailor moon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€5K20%€11K30%€16K40%€22K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sailor Moon Group Frauen Schlafanzug schwarz M 100% Baumwolle Anime Fan-Merch Filme TV-Serien**SAILOR MOON**€36.00**5.0★1 rev](https://www.amazon.de/dp/B0DYZDY9D1) [2**Sailor Moon Group Frauen Schlafanzug schwarz L 100% Baumwolle Anime Fan-Merch Filme TV-Serien**SAILOR MOON**€35.36**5.0★1 rev](https://www.amazon.de/dp/B0DYZB8HK4) [3**Sohaon Anime Canvas College Umhängetasche Daypack Schultasche Büchertasche Backpack Bag Katze Set-3**Sohaon**€29.22**4.9★19 rev](https://www.amazon.de/dp/B0D98WH8XV) [4**Anime-Make-up-Spiegel Stern Kristallstern Kosmetik-Make-up Gefalteter Spiegel Cosplay-Requisite Metallgehäuse Robust und Langlebig Leicht und Tragbar (#1)**Pssopp**€20.82**4.9★54 rev](https://www.amazon.de/dp/B0CCW2GFXV) [5**Winning Moves Monopoly Sailor Moon Edition - Monopoly Spiel für Fans - Familienspiele Strategie Brettspiele Sailor Moon - 2+ Spieler ab 8+ Jahren - Deutsch**Winning Moves**€27.44**4.8★655 rev](https://www.amazon.de/dp/B07JJH13WF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L**ROSALÍA**€23.84**7 rev8mo ago](https://www.amazon.de/dp/B0FVB745DQ) [**SAILOR MOON - Plush - Artemis 15 cm**Abysse Deutschland**€13.22**6 rev9mo ago](https://www.amazon.de/dp/B0FWB47MGN) [**Elbenwald Sailor Moon - T-Shirt Motive wie Sailor Guardians Inner Senshi Chibiusa & mehr Baumwolle Mehrfarbig (DE/NL/SE/PL Alphanumerisch XL Regular Regular Sailor Guardians Inner Senshi)**Elbenwald**€11.09**2 rev10mo ago](https://www.amazon.de/dp/B0FQ5LS7DX) [**Elbenwald Sailor Moon - T-Shirt Motive wie Sailor Guardians Inner Senshi Chibiusa & mehr Baumwolle Mehrfarbig (DE/NL/SE/PL Alphanumerisch XXL Regular Regular Schwarz)**Elbenwald**€11.60**2 rev10mo ago](https://www.amazon.de/dp/B0FQ5Z87LG) [**EVZZ Shiker Anime Make-up Kompaktspiegel Stern-Kristall-Make-up-Spiegel tragbar Reisen persönlicher Handspiegel faltbar doppelseitiger Spiegel Cosplay-Requisite (7 cm)**EVZZ**€22.76**7 rev1y ago](https://www.amazon.de/dp/B0FCRRPJ8W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L**ROSALÍA**€23.84**4.6★**▲ 99%**](https://www.amazon.de/dp/B0FVB745DQ) [**Sailor Moon Group Frauen Schlafanzug schwarz M 100% Baumwolle Anime Fan-Merch Filme TV-Serien**SAILOR MOON**€36.00**5.0★**▲ 98%**](https://www.amazon.de/dp/B0DYZDY9D1) [**Elbenwald Sailor Moon - T-Shirt Motive wie Sailor Guardians Inner Senshi Chibiusa & mehr Baumwolle Mehrfarbig (DE/NL/SE/PL Alphanumerisch XL Regular Regular Sailor Guardians Inner Senshi)**Elbenwald**€11.09**4.5★**▲ 92%**](https://www.amazon.de/dp/B0FQ5LS7DX) [**Elbenwald Sailor Moon - T-Shirt Motive wie Sailor Guardians Inner Senshi Chibiusa & mehr Baumwolle Mehrfarbig (DE/NL/SE/PL Alphanumerisch XXL Regular Regular Schwarz)**Elbenwald**€11.60**4.5★**▲ 85%**](https://www.amazon.de/dp/B0FQ5Z87LG) [**Mond Katze Neon Schild Cat Neon Anime LED Leuchtreklame für Wanddekoration USB Neonlicht für Katze Deko Zuhause Schlafzimmer Geburtstagsfeier Home Kinderzimmer Decor**SONGYUNEON**€26.46**4.6★**▲ 85%**](https://www.amazon.de/dp/B0FB334B8J)
**~~View all trending →~~**
## **What buyers say about sailor moon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**beworben Vs Tatsächliches Produkt**17%
*“Tolle Tasse, genau wie auf dem Bild”*
**Design insgesamt**17%
*“Ansonsten typischer Monopoly-Spaß und gelungenes Design”*
**Gesamtgröße**13%
*“Größe verstellbar”*
**Weiches Gefühl**13%
*“Super weich”*
**Farbe**13%
*“Schöne große Tasse mit Farbwechsel”*
**Geschenk Zweck**10%
*“Meine Freundin hat sich wirklich sehr gefreut über dieses Geschenk”*
**Komfort insgesamt**4%
*“macht das ganze nochmal gemütlicher.”*
**Qualität insgesamt**4%
*“Sehr gute Qualität”*
**Helligkeit/Glanz/Glühen**4%
*“Das tolle ist man kann das Licht dimmen”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**50%
*“teuer”*
**Gesamtgröße**17%
*“Ist nur kleiner als erwartet”*
**Qualität insgesamt**17%
*“ist günstig produziert also nicht mit Premium Qualität rechnen.”*
### **Top return reasons **
**Gesamtgröße**39%
**Geschenk Zweck**11%
**Farbe**8%
**Haftung/Klebrigkeit**5%
**beworben Vs Tatsächliches Produkt**5%
**Wasserbeständigkeit**5%
**Produktzustand**5%
**Funktionalität insgesamt**5%
**Materialqualität**5%
**Defekt Material/Teile**3%
## **Common questions**
- **Is sailor moon profitable to sell on Amazon Germany?**
- The niche generates €54K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the sailor moon niche?**
- 17 brands and 84 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in sailor moon?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Qualität insgesamt. The return rate is 1.2%.
- **When does demand for sailor moon peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the sailor moon niche?**
- Listings span €5.10–€36.00; the average listing price is €21.48 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.
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