---
title: "S Oliver Kleid Damen — €52K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/s-oliver-kleid-damen"
last_updated: "2026-08-06T01:08:56.224Z"
locale: en
meta:
description: "Niche score 42/100 · €52K/yr market · 1.2M searches/yr · €30.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €52K/yr market · 1.2M searches/yr · €30.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "S Oliver Kleid Damen — €52K/yr Amazon DE Niche (2026) - Flapen"
---
# **s oliver kleid damen**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 13Growth 26Conversion 2Competition 98Returns 5Price range 86Avg price 95Brand share 13Review moat 69Quality gap 73
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€30.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€6.83–€102.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****755.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€52K**
€52K/yr · 1.2M searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****10.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, s oliver kleid damen is a €52K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **s oliver kleid damen market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€91K–€122K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,742**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **64%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**95%**
Top 20: 99%
**Top-5 click share**
**8%**
Top 20: 22%
**Open market**
**20%**
- s.Oliver54% - s.Oliver BLACK LABEL19% - Amazon Essentials3% - QS2% - ONLY1% - Cecil0%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
45K35KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/fashion/s-oliver-kleid-damen/trend)
## **Top s oliver kleid damen search terms**
- **s oliver damen**354K/yr-10.3%0.1% conv. - **s oliver t shirt damen**72K/yr+255.0%0.1% conv. - **s.oliver black label damen**106K/yr-9.2%0.0% conv. - **s oliver kleid damen**54K/yr+265.9%0.1% conv. - **s oliver black label damen**96K/yr-14.8%0.0% conv. - **s.oliver kleid damen**43K/yr+223.8%0.0% conv. - **qs by s.oliver damen**57K/yr-19.6%0.1% conv. - **s oliver bluse damen**36K/yr+16.1%0.1% conv. - **soliver black label damen**53K/yr-29.4%0.1% conv. - **s.oliver bluse damen**28K/yr+38.6%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/s-oliver-kleid-damen/search-terms)
## **Top s oliver kleid damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€5192%€1K3%€2K4%€2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**s.Oliver Fließendes Jersey-Shirt mit überschnittenen Schultern**s.Oliver**€11.20**4.4★271 rev](https://www.amazon.de/dp/B0CV7NBT1C) [2**s.Oliver T-Shirt aus Viskosestretch im Relaxed Fit**s.Oliver**€9.54**4.3★91 rev](https://www.amazon.de/dp/B0DWSWGJ48) [3**s.Oliver T-Shirt aus Viskosestretch im Relaxed Fit**s.Oliver**€9.49**4.3★91 rev](https://www.amazon.de/dp/B0DX7DZXNS) [4**s.Oliver Jeansjacke mit Eingrifftaschen**s.Oliver**€23.53**4.4★65 rev](https://www.amazon.de/dp/B0DWLCWSJH) [5**s.Oliver Pointelle-Jacke**s.Oliver**€20.99**0.0★0 rev](https://www.amazon.de/dp/B0FSDYVHVQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**s.Oliver Black Label Damen Dress 2180644 0200 Ecru 42**s.Oliver BLACK LABEL**€79.54**2 rev3mo ago](https://www.amazon.de/dp/B0GVC2MWF1) [**s.Oliver Black Label Damen Dress 2180644 0200 Ecru 38**s.Oliver BLACK LABEL**€97.50**2 rev3mo ago](https://www.amazon.de/dp/B0GVBZ67K3) [**s.Oliver Black Label Damen Dress 2177968 0200 Ecru 38**s.Oliver BLACK LABEL**€70.35**0 rev3mo ago](https://www.amazon.de/dp/B0GTZCS7P6) [**s.Oliver Pointelle-Jacke**s.Oliver**€20.99**0 rev9mo ago](https://www.amazon.de/dp/B0FSDYVHVQ) [**s.Oliver Ärmelloses Midi-Kleid im Slim Fit und seitlicher Raffung**s.Oliver**€56.81**0 rev9mo ago](https://www.amazon.de/dp/B0FSFZ32RD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**s.Oliver Damen Blusenkleid**s.Oliver**€25.66**4.3★**▲ 31%**](https://www.amazon.de/dp/B0FSJB8Q29) [**s.Oliver Black Label Damen Dress 2178319 5018 Blue 42**s.Oliver BLACK LABEL**€58.34**0.0★**▲ 31%**](https://www.amazon.de/dp/B0FSG4NF4N) [**s.Oliver Ärmelloses Midi-Kleid im Slim Fit und seitlicher Raffung**s.Oliver**€56.81**0.0★**▲ 31%**](https://www.amazon.de/dp/B0FSFZ32RD) [**s.Oliver Pointelle-Jacke**s.Oliver**€20.99**0.0★**▲ 30%**](https://www.amazon.de/dp/B0FSDYVHVQ) [**s.Oliver Black Label Damen Dress 2177968 0200 Ecru 38**s.Oliver BLACK LABEL**€70.35**0.0★**▲ 30%**](https://www.amazon.de/dp/B0GTZCS7P6)
**~~View all trending →~~**
## **What buyers say about s oliver kleid damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**29%
*“Passt”*
**Qualität insgesamt**18%
*“Topqualität”*
**Komfort insgesamt**12%
*“Super bequem”*
**Materialqualität**6%
*“Angenehmes Material”*
**Form/Stil**4%
*“Elegantes Basic mit Wohlfühlfaktor”*
**Preis-Leistungs-Verhältnis**4%
*“Sehr praktisch guter Preis”*
**Farbe**4%
*“Colour and fit is good”*
**beworben Vs Tatsächliches Produkt**2%
*“Sieht so aus wie auf dem Bild”*
**Weiches Gefühl**2%
*“super softe Qualität”*
**Wärme**2%
*“Für mich ein super Unterhemd, enganliegend und warm”*
### **What buyers complain about **
**Gesamtgröße**25%
*“Fällt groß aus”*
**Dicke**6%
*“Das Material ist für den Sommer etwas zu dick”*
**Transparenz**3%
*“Achtung: vorne leicht durchsichtig”*
**Materialqualität**3%
*“Sie wirken schon etwas synthetischer und dünner,”*
**Form/Stil**3%
*“Schnitt schmeichelt nicht”*
**Benutzerfreundlichkeit**3%
*“den kann man nicht entfernen”*
**Preis-Leistungs-Verhältnis**3%
*“SCHADE um das viele Geld!!!”*
**Dünn**3%
*“Dünnes Material”*
**Länge**3%
*“Schade, bei der Länge hat man nicht gespart”*
**Qualität insgesamt**3%
*“diese Socken sind von sehr schlechter Qualität.”*
### **Top return reasons **
**Gesamtgröße**38%
**Länge**10%
**Materialqualität**8%
**Breite**8%
**Farbe**6%
**Transparenz**6%
**Dünn**3%
**Taillenpassform**3%
**Qualität insgesamt**2%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is s oliver kleid damen profitable to sell on Amazon Germany?**
- The niche generates €52K/yr across 362 tracked products. 3 of 177 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the s oliver kleid damen niche?**
- 30 brands and 102 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in s oliver kleid damen?**
- Top complaints mined from reviews: Gesamtgröße, Dicke, Transparenz. The return rate is 10.6% — above our launch gate.
- **When does demand for s oliver kleid damen peak?**
- Demand peaks in Nov; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the s oliver kleid damen niche?**
- Listings span €6.83–€102.36; the average listing price is €30.43 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.
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