---
title: "Search terms — roter rock - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/roter-rock/search-terms"
last_updated: "2026-08-07T19:24:57.005Z"
locale: en
meta:
  description: "Niche score 42/100 · €53K/yr market · 196K searches/yr · €11.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · €53K/yr market · 196K searches/yr · €11.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — roter rock - Flapen"
---

# **roter rock**

**Skip it**

Soft demand (-97.7% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 28Competition 80Returns 0Price range 32Avg price 49Brand share 76Review moat 81Quality gap 91

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****386.52**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Avg price**

**Okay****€11.88**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****€4.71–€19.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€53K**

€53K/yr · 196K searches

**Growth**

**Bad****-97.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****14.8%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")

## Search terms