---
title: "Rote Mütze — €18K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/rote-muetze"
last_updated: "2026-08-10T15:33:58.909Z"
locale: en
meta:
description: "Niche score 26/100 · €18K/yr market · 86K searches/yr · €8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · €18K/yr market · 86K searches/yr · €8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rote Mütze — €18K/yr Amazon DE Niche (2026) - Flapen"
---
# **rote mütze**
**Skip it**
Soft demand (-92.2% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 33Competition 28Returns 20Price range 10Avg price 22Brand share 43Review moat 55Quality gap 75
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,311.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****€8.10**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****€1.22–€16.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****€18K**
€18K/yr · 86K searches
**Growth**
**Bad****-92.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, rote mütze is a €18K/yr Amazon Germany market (86K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rote mütze market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€24K–€32K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#707**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **55%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**18%**
- DonDon23% - Durio19% - Hatsatar17% - Beechfield14% - W WIDMANN MILANO Party Fashion6% - STARK SOUL3% - Open — no brand owns it (10 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -92.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 50.9×
[**Open Trend **](https://flapen.com/research/de/fashion/rote-muetze/trend)
## **Top rote mütze search terms**
- **rote mütze**34K/yr-90.7%4.1% conv. - **mütze rot**19K/yr-92.5%3.5% conv. - **rote mütze damen**14K/yr-94.8%4.0% conv. - **beanie rot**5K/yr-87.2%2.8% conv. - **mütze damen rot**7K/yr-96.4%1.4% conv. - **mütze rot damen**7K/yr-97.5%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/rote-muetze/search-terms)
## **Top rote mütze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€2K20%€4K30%€6K40%€7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DonDon Mütze Herren Mütze Damen Wintermütze Beanie klassisches Design rot**DonDon**€8.75**4.4★6,261 rev](https://www.amazon.de/dp/B01MDQ98XK) [2**Durio Winter Beanie Mütze Wintermütze Herren Damen Unisex Strickmütze Laufmützen Einheitsgröße Rot**Durio**€7.92**4.2★143 rev](https://www.amazon.de/dp/B09C8GYT4W) [3**Beechfield B45R Recycled Original Cuffed Beanie - Classic Red**Beechfield**€6.67**4.6★25 rev](https://www.amazon.de/dp/B09NRRRTMX) [4**Hatsatar Wintermütze | Damen Beanie Mütze Herren Feinstrick für Frauen Männer Unisex Cuffed Hats Weich & Warm (Classic rot) 30-36**Hatsatar**€8.52**4.5★1,302 rev](https://www.amazon.de/dp/B09NXD82YX) [5**HatStar Wintermütze | Damen Beanie Mütze | Herren Feinstrick Beanie | für Frauen Männer Unisex | Cuffed Hats Weich & Warm (rot)**Hatsatar**€8.48**4.5★1,302 rev](https://www.amazon.de/dp/B07XJ7S5Y5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Woll-Strickmütze für den Außenbereich neutrale Farbe hält Mützen warm für Erwachsene Winter Süßigkeiten-Baseballmützen rot Einheitsgröße**Generisch**€3.66**1 rev5mo ago](https://www.amazon.de/dp/B0GK7B2XSR) [**2026 Strickmütze Unisex Warme Skimütze Slouchy Hop Hip Winter Baseball Caps rot Einheitsgröße**Generisch**€1.22**0 rev7mo ago](https://www.amazon.de/dp/B0G632NFT7) [**W WIDMANN MILANO Party Fashion - Beanie Mütze für Erwachsene Strickmütze in Wolloptik Wintermütze 80er Jahre Mottoparty Karneval**W WIDMANN MILANO Party Fashion**€5.52**92 rev10mo ago](https://www.amazon.de/dp/B0FR47XF5K) [**Brandit Watch Cap red Gr. OS**Brandit**€10.77**941 rev10mo ago](https://www.amazon.de/dp/B0F63HDVDT) [**Djfkey Leichte Beanie-Mütze Baumwoll-Kopfbedeckung dünne Strickmütze: Chemo-Mütze für Herren und Damen ideal für Radsport Unterziehen & Schlaf (DE/NL/SE/PL Numerisch 56 60 Bordeaux)**Djfkey**€8.92**76 rev11mo ago](https://www.amazon.de/dp/B0FKYWLQ56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026 Strickmütze Unisex Warme Skimütze Slouchy Hop Hip Winter Baseball Caps rot Einheitsgröße**Generisch**€1.22**0.0★**▲ 468%**](https://www.amazon.de/dp/B0G632NFT7) [**Durio Winter Beanie Mütze Wintermütze Herren Damen Unisex Strickmütze Laufmützen Einheitsgröße Rot**Durio**€7.92**4.2★**▲ 245%**](https://www.amazon.de/dp/B09C8GYT4W) [**STARK SOUL Slouch Beanie Mütze für Damen & Herren (Unisex) leichte Jersey Mütze Einheitsgröße (Rot)**STARK SOUL**€8.22**4.4★**▲ 118%**](https://www.amazon.de/dp/B09TBFX3S3) [**Djfkey Leichte Beanie-Mütze Baumwoll-Kopfbedeckung dünne Strickmütze: Chemo-Mütze für Herren und Damen ideal für Radsport Unterziehen & Schlaf (DE/NL/SE/PL Numerisch 56 60 Bordeaux)**Djfkey**€8.92**4.8★**▲ 91%**](https://www.amazon.de/dp/B0FKYWLQ56) [**W WIDMANN MILANO Party Fashion - Beanie Mütze für Erwachsene Strickmütze in Wolloptik Wintermütze 80er Jahre Mottoparty Karneval**W WIDMANN MILANO Party Fashion**€5.52**4.3★**▲ 65%**](https://www.amazon.de/dp/B0FR47XF5K)
**~~View all trending →~~**
## **What buyers say about rote mütze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**29%
*“Passt”*
**Farbe**18%
*“Sehr schön, schöne Farbe”*
**Qualität insgesamt**15%
*“Gutes Produkt”*
**Materialqualität**12%
*“angenehmes Material,”*
**Wärme**8%
*“hält an kalten Tagen zuverlässig warm”*
**Preis-Leistungs-Verhältnis**8%
*“Sieht gut aus und kostet fast nix”*
**beworben Vs Tatsächliches Produkt**6%
*“Wie erwartet”*
**Wetterfest**2%
*“hält an kalten Tagen zuverlässig warm”*
**Komfort insgesamt**2%
*“trägt sich sehr bequem.”*
### **What buyers complain about **
**Nacken fit**100%
*“Sehr eng am kopf”*
### **Top return reasons **
**Gesamtgröße**45%
**Farbe**21%
**Qualität insgesamt**6%
**Breite**5%
**Materialqualität**5%
**Dünn**4%
**Länge**3%
**Form/Stil**3%
**Nacken fit**2%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is rote mütze profitable to sell on Amazon Germany?**
- The niche generates €18K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -92.2%. Flapen's verdict: Skip it (26/100).
- **How competitive is the rote mütze niche?**
- 16 brands and 54 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in rote mütze?**
- Top complaints mined from reviews: Nacken fit. The return rate is 6.5% — above our launch gate.
- **When does demand for rote mütze peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 50.9× the quietest.
- **What does it cost to enter the rote mütze niche?**
- Listings span €1.22–€16.49; the average listing price is €8.10 (sweet spot $15–$100). The average incumbent carries 1,311 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**boxershorts herren weiß**](https://flapen.com/research/de/fashion/boxershorts-herren-weiss)€83K/yr+156.2%**Worth a look**- 69 [**festival outfit herren**](https://flapen.com/research/de/fashion/festival-outfit-herren)€21K/yr+448.8%**Worth a look**- 69 [**schultüte**](https://flapen.com/research/de/fashion/schultuete)€363K/yr+160.3%**Worth a look**- 69 [**fahrradsattel**](https://flapen.com/research/de/fashion/fahrradsattel)€1.1M/yr+120.7%**Launch it**- 69 [**klebe bh**](https://flapen.com/research/de/fashion/klebe-bh)€362K/yr+193.3%**Worth a look**- 70 [**deutschland trikot em 2024 damen**](https://flapen.com/research/de/fashion/deutschland-trikot-em-2024-damen)€32K/yr>1,000%**Worth a look**[**All Fashion niches **](https://flapen.com/research/de/fashion)