---
title: "Relaxo — €58K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/relaxo"
last_updated: "2026-08-10T14:24:07.537Z"
locale: en
meta:
description: "Niche score 37/100 · €58K/yr market · 156K searches/yr · €31.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · €58K/yr market · 156K searches/yr · €31.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Relaxo — €58K/yr Amazon DE Niche (2026) - Flapen"
---
# **relaxo**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 17Conversion 15Competition 24Returns 96Price range 95Avg price 95Brand share 8Review moat 82Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€31.48**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€15.28–€81.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****362.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€58K**
€58K/yr · 156K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, relaxo is a €58K/yr Amazon Germany market (156K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **relaxo market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€47K–€63K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#2,128**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **64%**
- **Out of stock**
- **19.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**101**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**1%**
- Pokémon60% - Difuzed29% - Jazwares4% - EMAX Bowling Service GmbH MAXIMIZE YOUR GAME2% - Satini2% - Squishmallows2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.
6K4KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/de/fashion/relaxo/trend)
## **Top relaxo search terms**
- **relaxo**51K/yr-10.3%1.1% conv. - **relaxo plüschtier**11K/yr+99.3%1.4% conv. - **snorlax**17K/yr-16.8%0.3% conv. - **relaxo kuscheltier**32K/yr-55.9%1.5% conv. - **pokemon relaxo**14K/yr-15.3%1.9% conv. - **relaxo sitzsack**15K/yr-8.0%0.1% conv. - **relaxo pokemon**7K/yr-28.7%1.3% conv. - **snorlax plush**5K/yr-15.5%0.7% conv. - **pokemon sitzsack**4K/yr-14.1%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/relaxo/search-terms)
## **Top relaxo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€12K30%€17K40%€23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokémon Plüsch Relaxo Unisex Cap blau/weiß 80% Polyester 20% Baumwolle Fan-Merch Gaming**Difuzed**€21.91**4.6★197 rev](https://www.amazon.de/dp/B09PRJLFX7) [2**Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien**Pokémon**€20.76**4.7★11 rev](https://www.amazon.de/dp/B0C7MSWPL1) [3**Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch**Pokémon**€25.56**4.5★65 rev](https://www.amazon.de/dp/B0F8R3K8SF) [4**Pokémon PKW0223 - 45cm Schlafendes Plüsch - Relaxo offizielles Pokémon Plüsch**Pokémon**€39.20**4.8★1,358 rev](https://www.amazon.de/dp/B08ZNNJNDJ) [5**Pokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)**Pokémon**€39.02**4.6★521 rev](https://www.amazon.de/dp/B0FPMWPD3Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)**Pokémon**€39.02**521 rev9mo ago](https://www.amazon.de/dp/B0FPMWPD3Y) [**Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch**Pokémon**€25.56**65 rev1y ago](https://www.amazon.de/dp/B0F8R3K8SF) [**Pokémon PKW4324-45cm Schlafendes Plüsch - Relaxo offizielles Plüsch**Jazwares**€38.30**657 rev1y ago](https://www.amazon.de/dp/B0CNDFZQQB) [**CYPBRANDS Pokémon Kinder-Rucksack Mimikyu-Design mit verstellbaren und abnehmbaren Bändern Blau offizielles Produkt blau Estandar Casual**CYPBRANDS**€21.28**15 rev2y ago](https://www.amazon.de/dp/B0D6744MQX) [**Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien**Pokémon**€20.76**11 rev3y ago](https://www.amazon.de/dp/B0C7MSWPL1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bowling-Schuhe Aloha HexaGo Damen und Herren für Rechts- und Linkshänder Schuhgröße 35-49 (35 EU Schwarz/Weiß)**EMAX Bowling Service GmbH MAXIMIZE YOUR GAME**€81.50**4.5★**▲ 165%**](https://www.amazon.de/dp/B0844DTF1Q) [**Satin Herren Tanga Bikini Slip Unterwäsche Höschen (Türkis L)**Satini**€15.28**4.2★**▲ 155%**](https://www.amazon.de/dp/B083RZ2DFW) [**Squishmallows Pokémon Relaxo 35 cm (14) - Snorlax Pokemon Plüschtier Kuscheltier Plüsch**Squishmallows**€33.17**4.9★**▲ 140%**](https://www.amazon.de/dp/B0BGJR6ZPY) [**Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XL**Pokémon**€19.91**4.6★**▲ 132%**](https://www.amazon.de/dp/B0C5FSQKX9) [**Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XXL**Pokémon**€19.97**4.6★**▲ 125%**](https://www.amazon.de/dp/B0C5FHZSN4)
**~~View all trending →~~**
## **What buyers say about relaxo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sammlungsobjekte**30%
*“Nice Collection”*
**Qualität insgesamt**25%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**14%
*“Preis/Leistung für Inhalt super”*
**beworben Vs Tatsächliches Produkt**8%
*“ganz den Erwartungen.”*
**Geschenk Zweck**5%
*“Geschenk kam super an”*
**Weiches Gefühl**4%
*“Super weiches Pokémon mit super Qualität”*
**Spaß/Unterhaltungserlebnis**3%
*“Relaxo ist der Favorit unseres Sohnes”*
**Gesamtgröße**2%
*“Passt”*
**Benutzerfreundlichkeit**2%
*“Macht Spaß zu öffnen”*
**Design insgesamt**2%
*“Design & Karten:”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**28%
*“naja der Preis ist hoch”*
**Qualität insgesamt**20%
*“Nicht das beste Set”*
**Dicke**10%
*“nix dickes drinne gewesen”*
**Defekt Material/Teile**10%
*“Ist kaputt angekommen”*
**Gesamtgröße**10%
*“da er aber zu groß war”*
**Steifheit**10%
*“Ein wenig steif”*
### **Top return reasons **
**Defekt Material/Teile**19%
**Produktzustand**15%
**Gesamtgröße**15%
**beworben Vs Tatsächliches Produkt**10%
**Geschenk Zweck**10%
**Preis-Leistungs-Verhältnis**8%
**Funktionalität insgesamt**6%
**Speicherkapazität**3%
**Hartes Gefühl**2%
**Komfort insgesamt**1%
## **Common questions**
- **Is relaxo profitable to sell on Amazon Germany?**
- The niche generates €58K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the relaxo niche?**
- 7 brands and 101 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in relaxo?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Dicke. The return rate is 0.8%.
- **When does demand for relaxo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the relaxo niche?**
- Listings span €15.28–€81.50; the average listing price is €31.48 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**boxershorts herren weiß**](https://flapen.com/research/de/fashion/boxershorts-herren-weiss)€83K/yr+156.2%**Worth a look**- 69 [**festival outfit herren**](https://flapen.com/research/de/fashion/festival-outfit-herren)€21K/yr+448.8%**Worth a look**- 69 [**schultüte**](https://flapen.com/research/de/fashion/schultuete)€363K/yr+160.3%**Worth a look**- 69 [**fahrradsattel**](https://flapen.com/research/de/fashion/fahrradsattel)€1.1M/yr+120.7%**Launch it**- 69 [**klebe bh**](https://flapen.com/research/de/fashion/klebe-bh)€362K/yr+193.3%**Worth a look**- 70 [**deutschland trikot em 2024 damen**](https://flapen.com/research/de/fashion/deutschland-trikot-em-2024-damen)€32K/yr>1,000%**Worth a look**[**All Fashion niches **](https://flapen.com/research/de/fashion)