---
title: "Ray Ban — €121K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/ray-ban"
last_updated: "2026-08-06T22:40:00.627Z"
locale: en
meta:
description: "Niche score 51/100 · €121K/yr market · 165K searches/yr · €62.61 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €121K/yr market · 165K searches/yr · €62.61 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ray Ban — €121K/yr Amazon DE Niche (2026) - Flapen"
---
# **ray ban**
**Worth a look**
Shows a sweet-spot price point ($62.61 avg), but weak search conversion (1.2%) keeps it on the watch list.
Market size 28Growth 72Conversion 15Competition 80Returns 24Price range 86Avg price 89Brand share 32Review moat 41Quality gap 67
**Avg price**
**Great****€62.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.22–€103.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Growth**
**Good****+55.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,387.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€121K**
€121K/yr · 165K searches
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, ray ban is a €121K/yr Amazon Germany market (165K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ray ban market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€94K–€125K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#427**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**21 **—flat
**Sellers**
**79**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**13%**
- Ray-Ban77% - Lacoste3% - HAWKERS2% - Fossil2% - Joopin2% - Perfectmiaoxuan2% - Open — no brand owns it (15 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +55.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/fashion/ray-ban/trend)
## **Top ray ban search terms**
- **sonnenbrille damen schwarz**30K/yr+35.1%0.8% conv. - **ray ban sonnenbrille**25K/yr+139.2%0.3% conv. - **ray ben sonnenbrille herr**12K/yr+123.6%0.5% conv. - **ray ban wayfarer herren**13K/yr+94.6%0.9% conv. - **sonnenbrille schwarz damen**11K/yr+4.3%0.8% conv. - **rayban wayfarer herren**9K/yr+82.2%0.8% conv. - **ray-ban**11K/yr+55.8%0.2% conv. - **rayban sonnenbrille**9K/yr+62.1%0.3% conv. - **ray ban wayfarer**8K/yr+72.1%0.6% conv. - **ray ban brille**8K/yr+19.4%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/ray-ban/search-terms)
## **Top ray ban products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€4K6%€7K9%€11K12%€14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ray-Ban Herren New Wayfarer Sonnenbrille Schwarz L EU**Ray-Ban**€86.22**4.3★699 rev](https://www.amazon.de/dp/B01EOJ19SO) [2**Ray-Ban Unisex Justin Sonnenbrille Schwarz Gummi / Graue Gradient 55 mm EU**Ray-Ban**€98.01**4.3★4,176 rev](https://www.amazon.de/dp/B015H7Z8D4) [3**Ray-Ban RB2140 901 54 Rayban RB2140 901 54 Wayfarer Sonnenbrille 54 Schwarz**Ray-Ban**€93.89**4.4★3,173 rev](https://www.amazon.de/dp/B004SOA3ZG) [4**Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU**Ray-Ban**€85.88**4.5★6,589 rev](https://www.amazon.de/dp/B005MWSSW8) [5**Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)**Ray-Ban**€96.86**4.5★7,839 rev](https://www.amazon.de/dp/B000KU4OAW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Opssaker Sonnenbrille Herren Polarisiert Eckig Sonnenbrillen Damen Retro UV400 Schutz für Autofahren Sunglasses Men Woman Designer**Opssaker**€8.91**316 rev1y ago](https://www.amazon.de/dp/B0D9QB5YXT) [**Perfectmiaoxuan 3er-Pack Polarisierte Sonnenbrille Herren Damen Leichte TR90 Sonnenbrille mit UV400 Schutz TAC Gläser für Autofahren Angeln Urlaub & Freizeit**Perfectmiaoxuan**€20.77**2,753 rev1y ago](https://www.amazon.de/dp/B0DDXRR8JJ) [**Ray-Ban RB2140 901 54 Rayban RB2140 901 54 Wayfarer Sonnenbrille 54 Schwarz**Ray-Ban**€93.89**3,173 rev2y ago](https://www.amazon.de/dp/B004SOA3ZG) [**Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU**Ray-Ban**€85.88**6,589 rev2y ago](https://www.amazon.de/dp/B005MWSSW8) [**Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)**Ray-Ban**€96.86**7,839 rev2y ago](https://www.amazon.de/dp/B000KU4OAW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Perfectmiaoxuan 3er-Pack Polarisierte Sonnenbrille Herren Damen Leichte TR90 Sonnenbrille mit UV400 Schutz TAC Gläser für Autofahren Angeln Urlaub & Freizeit**Perfectmiaoxuan**€20.77**4.0★**▲ 53%**](https://www.amazon.de/dp/B0DDXRR8JJ) [**Opssaker Sonnenbrille Herren Polarisiert Eckig Sonnenbrillen Damen Retro UV400 Schutz für Autofahren Sunglasses Men Woman Designer**Opssaker**€8.91**4.2★**▲ 50%**](https://www.amazon.de/dp/B0D9QB5YXT) [**Ray-Ban Unisex Justin Sonnenbrille Klassisch Schwarz (Black Rubber/Green Mirror Blue) 51 EU**Ray-Ban**€92.01**4.3★**▲ 43%**](https://www.amazon.de/dp/B00S4QI59U) [**HAWKERS Sonnenbrille ONE VENM HYBRID Black Dark für Herren und Damen**HAWKERS**€22.20**4.3★**▲ 41%**](https://www.amazon.de/dp/B073SF39HM) [**Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)**Ray-Ban**€96.86**4.5★**▲ 37%**](https://www.amazon.de/dp/B000KU4OAW)
**~~View all trending →~~**
## **What buyers say about ray ban**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Super Produkt”*
**Gesamtgröße**21%
*“Passt perfekt”*
**Preis-Leistungs-Verhältnis**13%
*“Gute Brille zum kleinen Preis, 100% Sonnenschutz beim tragen und sieht gut aus”*
**Komfort insgesamt**8%
*“Sie sitzt sehr angenehm und sieht gut aus”*
**beworben Vs Tatsächliches Produkt**7%
*“Hält was sie verspricht”*
**Gewicht leicht**4%
*“trägt sich durch das geringe Gewicht sehr angenehm.”*
**Haltbarkeit**4%
*“Haltbarkeit”*
**Form/Stil**4%
*“coole Form”*
**Design insgesamt**2%
*“Stylisch, leicht und robust”*
**Übung/Sporteignung**1%
*“Tolle Brille, sowohl zum Fahrrad- als auch zum Skifahren”*
### **What buyers complain about **
**Gesamtgröße**21%
*“Leider ungenügende Passform”*
**Qualität insgesamt**18%
*“Plastikschrott”*
**Preis-Leistungs-Verhältnis**10%
*“Für das Geld echt Traurig”*
**Haltbarkeit**7%
*“Nach nur wenigen Nutzungen ist die erste Brille defekt”*
**Design insgesamt**5%
*“Das Design lässt zu wünschen übrig”*
**Flexibilität**5%
*“die Bügel kann man auch nicht verbiegen”*
**Dicke**5%
*“Dünner rahmen”*
**Materialqualität**4%
*“das ging nicht bei diesem Material.”*
**Umweltfreundlichkeit**2%
*“Nicht Nachhaltig”*
**Wetterfest**2%
*“Im Freien nicht zu empfehlen”*
### **Top return reasons **
**Gesamtgröße**70%
**Breite**5%
**Qualität insgesamt**5%
**Farbe**4%
**beworben Vs Tatsächliches Produkt**4%
**Form/Stil**2%
**Funktionalität insgesamt**2%
**Materialqualität**1%
**Kratzfestigkeit**1%
**Defekt Material/Teile**1%
## **Common questions**
- **Is ray ban profitable to sell on Amazon Germany?**
- The niche generates €121K/yr across 54 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +55.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the ray ban niche?**
- 21 brands and 79 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in ray ban?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 5.3% — above our launch gate.
- **When does demand for ray ban peak?**
- Demand peaks in Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the ray ban niche?**
- Listings span €7.22–€103.41; the average listing price is €62.61 (sweet spot $15–$100). The average incumbent carries 2,388 reviews — the moat a new listing must climb.
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