---
title: "Pullover Mädchen — €16K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/pullover-maedchen"
last_updated: "2026-08-07T04:55:39.649Z"
locale: en
meta:
description: "Niche score 38/100 · €16K/yr market · 771K searches/yr · €14.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €16K/yr market · 771K searches/yr · €14.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pullover Mädchen — €16K/yr Amazon DE Niche (2026) - Flapen"
---
# **pullover mädchen**
**Skip it**
Soft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 2Competition 96Returns 17Price range 67Avg price 74Brand share 54Review moat 60Quality gap 53
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Good****€14.91**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€3.00–€39.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,107.42**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€16K**
€16K/yr · 771K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-63.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, pullover mädchen is a €16K/yr Amazon Germany market (771K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pullover mädchen market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **€75K–€89K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#888**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **69%**
- **Out of stock**
- **22.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**73%**
Top 20: 94%
**Top-5 click share**
**17%**
Top 20: 36%
**Open market**
**24%**
- Haloumoning22% - Amazon Essentials20% - NAME IT15% - Band of Rascals8% - NEXT7% - KIDS ONLY3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.0% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.4×
[**Open Trend **](https://flapen.com/research/de/fashion/pullover-maedchen/trend)
## **Top pullover mädchen search terms**
- **langarmshirt mädchen**164K/yr-53.6%0.4% conv. - **pullover mädchen**187K/yr-68.8%0.2% conv. - **hoodie mädchen**51K/yr-56.9%0.0% conv. - **pullover teenager mädchen**57K/yr-71.8%0.0% conv. - **sweatshirt mädchen**33K/yr-55.5%0.2% conv. - **mädchen pullover**40K/yr-71.6%0.2% conv. - **pulli mädchen**19K/yr-55.2%0.0% conv. - **name it pullover mädchen**18K/yr-53.8%0.2% conv. - **pullover mädchen 152**20K/yr-66.0%0.9% conv. - **pullover mädchen 146**26K/yr-67.3%0.7% conv. [**All search terms **](https://flapen.com/research/de/fashion/pullover-maedchen/search-terms)
## **Top pullover mädchen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€3224%€6436%€9658%€1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mädchen Langarmshirt mit Rüschen 2er-Pack Hellgrau Meliert/Ditsy Floral 6-7 Jahre**Amazon Essentials**€12.58**4.2★322 rev](https://www.amazon.de/dp/B0FVJ653C8) [2**Amazon Essentials Mädchen Langärmeliges gestricktes Thermo-T-Shirt 3er-Pack Purpur/Tier 8 Jahre**Amazon Essentials**€23.62**4.6★1,261 rev](https://www.amazon.de/dp/B08WLNTKVW) [3**Band of Rascals Kinder Langarmshirt Basic aus Bio-Baumwolle lila Gr. 134**Band of Rascals**€20.82**4.6★241 rev](https://www.amazon.de/dp/B0D5YHX4RG) [4**TupTam Mädchen Langarmshirt 3er Pack Langarm Unterhemden Basic Unterwäsche Shirts Unterhemd Farbe: 3er Pack Pink/Ecru/Beige Größe: 110**TupTam**€20.34**4.3★101 rev](https://www.amazon.de/dp/B0CHJP39PG) [5**Amazon Essentials Mädchen Langärmelige T-Shirts 5er-Pack Mehrfarbig/Sterne 8 Jahre**Amazon Essentials**€12.09**4.5★11,739 rev](https://www.amazon.de/dp/B07GQ8J5P7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Mädchen Langarmshirt mit Rüschen 2er-Pack Hellgrau Meliert/Ditsy Floral 6-7 Jahre**Amazon Essentials**€12.58**322 rev3mo ago](https://www.amazon.de/dp/B0FVJ653C8) [**Haloumoning Langarm T-Shirt Mädchen Rundhals Basic Tops Kinder Einfarbige Niedlich Langarmshirt Casual Oberteile 5-14 Jahre Schwarz 13-14 Jahre**Haloumoning**€7.76**197 rev1y ago](https://www.amazon.de/dp/B0FCYB4KCN) [**Haloumoning Mädchen Langarmshirt Kinder Rundhals Langarm T-Shirts Einfarbige Casual Sport Oberteile Herbst Niedlich Basic Tees Tops 7-14 Jahre Weiß 13-14 Jahre**Haloumoning**€7.67**96 rev1y ago](https://www.amazon.de/dp/B0FCYDZ2WZ) [**Haloumoning Sweatshirt Mädchen Rundhals Oversized Pullover Kinder Leichtgewicht Sport Langarmshirt Einfarbig Basic Langarm Tops 5-14 Jahre Rosa 11-12 Jahre**Haloumoning**€11.82**104 rev1y ago](https://www.amazon.de/dp/B0FDQQGKGH) [**Haloumoning Sweatshirt Mädchen Rundhals Oversized Pullover Kinder Leichtgewicht Sport Langarmshirt Einfarbig Basic Langarm Tops 5-14 Jahre Lila 11-12 Jahre**Haloumoning**€12.00**104 rev1y ago](https://www.amazon.de/dp/B0FDQVQHR6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mädchen Langarmshirt mit Rüschen 2er-Pack Hellgrau Meliert/Ditsy Floral 6-7 Jahre**Amazon Essentials**€12.58**4.2★**▲ 143%**](https://www.amazon.de/dp/B0FVJ653C8) [**Band of Rascals Kinder Langarmshirt Basic aus Bio-Baumwolle Dark-Purple Gr. 140**Band of Rascals**€21.54**4.6★**▲ 138%**](https://www.amazon.de/dp/B0BT22J7PF) [**LOREZA 3er Pack Kinder Jungen Mädchen Uni Langarm Langarmshirt Unterhemden (104-110 (4-5Jahre) Weiss)**LOREZA**€25.00**4.6★**▲ 134%**](https://www.amazon.de/dp/B0BNQ1QDXJ) [**MINYMO Mädchen Basic 35 -T-shirt (2-pack) Bluse Rosa 134 EU**MINYMO**€12.77**4.6★**▲ 119%**](https://www.amazon.de/dp/B01M0RZQ5Q) [**Band of Rascals Kinder Langarmshirt Basic aus Bio-Baumwolle lila Gr. 140**Band of Rascals**€21.20**4.6★**▲ 111%**](https://www.amazon.de/dp/B0D5YHR77Z)
**~~View all trending →~~**
## **What buyers say about pullover mädchen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Qualität”*
**Gesamtgröße**19%
*“Passt super”*
**Komfort insgesamt**10%
*“Bequem”*
**Farbe**9%
*“Meine Tochter liebt die Farbe”*
**beworben Vs Tatsächliches Produkt**8%
*“As described”*
**Materialqualität**5%
*“Das Material ist angenehm zu tragen”*
**Weiches Gefühl**4%
*“Schöner, weicher, gut aussehender Pullover”*
**Form/Stil**4%
*“Chic”*
**Preis-Leistungs-Verhältnis**3%
*“Für das Geld,gut”*
**Design insgesamt**2%
*“Wie beschrieben, sieht schön aus”*
### **What buyers complain about **
**Gesamtgröße**41%
*“Fällt kleiner aus”*
**Ärmelpassform**10%
*“Ärmellänge nicht wie abgebildet”*
**Dicke**9%
*“Er ist etwas dünner wie gedacht”*
**Qualität insgesamt**7%
*“Keine Rückgabe bei dem Verkäufer möglich- die Qualität ist fürchterlich”*
**Knötchenbildung/Fusselbildung**7%
*“Nur nach dem ersten waschen hat sie überall die kleinen stoffkügelchen, sieht natürlich nicht mehr so schön aus”*
**Materialqualität**7%
*“Bei der Materialzusammensetzung geschummelt”*
**Länge**3%
*“Daher viel zu kurz”*
### **Top return reasons **
**Gesamtgröße**47%
**Farbe**7%
**Breite**7%
**Materialqualität**6%
**Länge**6%
**Ärmelpassform**6%
**Dünn**4%
**Transparenz**3%
**Qualität insgesamt**3%
**Armpassform**2%
## **Common questions**
- **Is pullover mädchen profitable to sell on Amazon Germany?**
- The niche generates €16K/yr across 173 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is -63.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the pullover mädchen niche?**
- 39 brands and 74 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in pullover mädchen?**
- Top complaints mined from reviews: Gesamtgröße, Ärmelpassform, Dicke. The return rate is 7.2% — above our launch gate.
- **When does demand for pullover mädchen peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.4× the quietest.
- **What does it cost to enter the pullover mädchen niche?**
- Listings span €3.00–€39.86; the average listing price is €14.91 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.
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