---
title: "Pullover Herren — €970K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/pullover-herren"
last_updated: "2026-08-10T14:24:34.534Z"
locale: en
meta:
description: "Niche score 54/100 · €970K/yr market · 11.2M searches/yr. Soft demand (-62.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €970K/yr market · 11.2M searches/yr. Soft demand (-62.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pullover Herren — €970K/yr Amazon DE Niche (2026) - Flapen"
---
# **pullover herren**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but soft demand (-62.2% this quarter) keeps it on the watch list.
Market size 77Growth 0Conversion 5Competition 97Returns 18Price range 86Avg price 95Brand share 84Review moat 23Quality gap 70
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Incredible****€23.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.30–€71.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****€970K**
€970K/yr · 11.2M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,303.7**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-62.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, pullover herren is a €970K/yr Amazon Germany market (11.2M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pullover herren market data**
- **Units sold / yr**
- **60K–80K**
- avg 100–250/product
- **Revenue / yr**
- **€1.4M–€1.9M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **74%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**195**
**Top-5 brand share**
**51%**
Top 20: 83%
**Top-5 click share**
**13%**
Top 20: 31%
**Open market**
**46%**
- JACK & JONES24% - Amazon Essentials14% - Höhenhorn5% - adidas5% - USALL3% - Fruit of the Loom3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -62.2% search growth over the last 90 days.
800K600KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/de/fashion/pullover-herren/trend)
## **Top pullover herren search terms**
- **pullover herren**3.0M/yr-70.1%0.3% conv. - **hoodie herren**1.7M/yr-56.4%0.3% conv. - **sweatshirt herren**1.1M/yr-59.1%0.1% conv. - **herren pullover**1.4M/yr-76.0%0.2% conv. - **hoodie**513K/yr-45.5%0.1% conv. - **pullover**644K/yr-57.8%0.1% conv. - **pullover für herren**305K/yr-38.7%0.0% conv. - **sweatshirt**195K/yr-41.5%0.1% conv. - **kapuzenpullover herren**306K/yr-63.9%0.2% conv. - **herren hoodie**239K/yr-57.0%0.2% conv. [**All search terms **](https://flapen.com/research/de/fashion/pullover-herren/search-terms)
## **Top pullover herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€19K4%€39K6%€58K8%€78K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Herren Pullover-Sweatshirt Mit Kapuze In Groß Und Schwer Erhältlich Burgunderrot XXL**Amazon Essentials**€14.08**4.3★51,554 rev](https://www.amazon.de/dp/B079M113WH) [2**JACK & JONES Jjebradley Sweat Hood Noos**JACK & JONES**€15.41**4.4★3,902 rev](https://www.amazon.de/dp/B0C7HDJM3H) [3**JACK & JONES Herren Jjebasic Crew Neck Noos Sweatshirt Schwarz M EU**JACK & JONES**€17.28**4.5★6,804 rev](https://www.amazon.de/dp/B08KXW28BM) [4**REPUBLIX Herren Basic College Sweatshirt Pullover Sweatjacke Hoodie R0456 Schwarz S**REPUBLIX**€14.72**4.4★159 rev](https://www.amazon.de/dp/B0BG3GPCQV) [5**Höhenhorn 33H14 Janga Hoodie Herren Kapuzen Pullover Grün L**Höhenhorn**€35.05**4.5★2,531 rev](https://www.amazon.de/dp/B08HCLZC2K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yageshark Sweatshirt Herren Baumwolle Ohne Kapuze Basic Pullover mit Rundhalsausschnitt Männer Langarmshirt für Freizeit & Sport**Yageshark**€24.53**107 rev10mo ago](https://www.amazon.de/dp/B0FP1D3NF9) [**JACK & JONES Jjesoho Sweat Hood Noos**JACK & JONES**€20.42**107 rev1y ago](https://www.amazon.de/dp/B0F43T5GZQ) [**JACK & JONES Jjesoho Sweat Hood Noos**JACK & JONES**€20.66**107 rev1y ago](https://www.amazon.de/dp/B0F43WW5PN) [**Hisir Half Zip Pullover Herren Strickpullover Zopfstrickpullover mit Rundhalsausschnitt Langarmpullover Winterpullover für Männer (Schwarz L)**Hisir**€23.60**189 rev1y ago](https://www.amazon.de/dp/B0DDTJ5L6C) [**Polo Club Herren Basic Strickpullover Crewneck Navy Blau - Pullover 100% Baumwolle Langarm Sweat**Polo Club**€43.23**938 rev2y ago](https://www.amazon.de/dp/B0CNH8LGMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Herren V-Ausschnitt Pullover aus Baumwolle Normale Passform Camel Heather L**Amazon Essentials**€14.69**4.2★**▲ 165%**](https://www.amazon.de/dp/B079RDW96L) [**JACK & JONES Infinity Herren Sweatshirt Austin Pullover Sweater Crockery M**JACK & JONES**€26.76**4.5★**▲ 154%**](https://www.amazon.de/dp/B0CJJCFV6T) [**Amazon Essentials Herren Pullover-Sweatshirt Mit Kapuze In Groß Und Schwer Erhältlich Burgunderrot XXL**Amazon Essentials**€14.08**4.3★**▲ 153%**](https://www.amazon.de/dp/B079M113WH) [**Yageshark Sweatshirt Herren Baumwolle Ohne Kapuze Basic Pullover mit Rundhalsausschnitt Männer Langarmshirt für Freizeit & Sport**Yageshark**€24.53**4.4★**▲ 111%**](https://www.amazon.de/dp/B0FP1D3NF9) [**JACK & JONES Jjesoho Sweat Hood Noos**JACK & JONES**€20.66**4.5★**▲ 100%**](https://www.amazon.de/dp/B0F43WW5PN)
**~~View all trending →~~**
## **What buyers say about pullover herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**27%
*“Qualität & Design:”*
**Gesamtgröße**26%
*“Grösse passt super”*
**Komfort insgesamt**10%
*“Super bequem”*
**Preis-Leistungs-Verhältnis**8%
*“Preis Leistung ok”*
**Materialqualität**4%
*“angenehmes Material”*
**beworben Vs Tatsächliches Produkt**4%
*“Produkt wie erwartet”*
**Weiches Gefühl**3%
*“Super weiches Material sehr schöner Farbton”*
**Form/Stil**2%
*“Schöner schlichter Pullover”*
**Wärme**2%
*“Warm und schön leicht”*
**Farbe**2%
*“einfarbig (Basic-Look),”*
### **What buyers complain about **
**Gesamtgröße**28%
*“Fällt kleiner aus”*
**Qualität insgesamt**24%
*“Müll”*
**Nähen/Finish/Polieren**4%
*“Leider beide Nähte beim ersten Mal tragen aufgegangen”*
**Dicke**4%
*“sehr dünn”*
**Materialqualität**3%
*“Das Material fühlt sich sehr unangenehm an”*
**Reißverschlussqualität**2%
*“Abbruch Teil des Reißverschlusses”*
**Geeignet für Maschinenwäsche**2%
*“muss erstmal waschen,”*
**Schweißresistenz**1%
*“Der Pulli besteht auch nur aus Polyester, dementsprechend schwitzt man zu schnell”*
**Geruch**1%
*“stinkt nach Plastik”*
**Eignung Winterwetter**1%
*“Für den Winter unter der Jacke ist es eher nicht geeignet”*
### **Top return reasons **
**Gesamtgröße**55%
**Farbe**7%
**Länge**6%
**Qualität insgesamt**5%
**Ärmelpassform**4%
**Materialqualität**3%
**Breite**3%
**Dünn**2%
**Armpassform**2%
**Nähen/Finish/Polieren**1%
## **Common questions**
- **Is pullover herren profitable to sell on Amazon Germany?**
- The niche generates €970K/yr across 178 tracked products. 4 of 25 products launched in the last 360 days are still selling. 90-day search growth is -62.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the pullover herren niche?**
- 49 brands and 195 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in pullover herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Nähen/Finish/Polieren. The return rate is 7.1% — above our launch gate.
- **When does demand for pullover herren peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the pullover herren niche?**
- Listings span €8.30–€71.08; the average listing price is €23.34 (sweet spot $15–$100). The average incumbent carries 7,304 reviews — the moat a new listing must climb.
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