---
title: "Pullover Damen — €328K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/pullover-damen"
last_updated: "2026-08-10T14:24:34.432Z"
locale: en
meta:
description: "Niche score 51/100 · €328K/yr market · 11.6M searches/yr. Soft demand (-63.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €328K/yr market · 11.6M searches/yr. Soft demand (-63.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pullover Damen — €328K/yr Amazon DE Niche (2026) - Flapen"
---
# **pullover damen**
**Worth a look**
Shows a fragmented shelf (top 5 take 7% of clicks), but soft demand (-63.9% this quarter) keeps it on the watch list.
Market size 52Growth 0Conversion 2Competition 98Returns 4Price range 84Avg price 85Brand share 95Review moat 36Quality gap 81
**Competition**
**Incredible****7%**
top-5 click share — an open shelf
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****€18.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€6.16–€70.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€328K**
€328K/yr · 11.6M searches
**Review moat**
**Okay****2,855.97**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****10.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-63.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, pullover damen is a €328K/yr Amazon Germany market (11.6M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pullover damen market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **€566K–€754K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#428**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.
**Brands**
**105 **▲rising
**Sellers**
**190**
**Top-5 brand share**
**40%**
Top 20: 70%
**Top-5 click share**
**7%**
Top 20: 20%
**Open market**
**65%**
- Amazon Essentials13% - ONLY8% - Tanmolo5% - Cuptacc3% - RIROW3% - Basic Treasure3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.9% search growth over the last 90 days.
800K600KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.0×
[**Open Trend **](https://flapen.com/research/de/fashion/pullover-damen/trend)
## **Top pullover damen search terms**
- **pullover für damen**1.1M/yr+4.1%0.1% conv. - **langarmshirt damen**1.3M/yr-55.4%0.2% conv. - **hoodie damen**1.2M/yr-49.2%0.2% conv. - **sweatshirt damen**1.1M/yr-59.4%0.1% conv. - **pullover damen**2.9M/yr-89.3%0.1% conv. - **damen pullover**940K/yr-83.7%0.1% conv. - **pullover damen frühling**75K/yr+35.3%0.2% conv. - **pullover & strickjacken für damen**697K/yr-70.1%0.0% conv. - **only pullover damen**510K/yr-85.0%0.1% conv. - **kapuzenpullover damen**168K/yr-60.2%0.1% conv. [**All search terms **](https://flapen.com/research/de/fashion/pullover-damen/search-terms)
## **Top pullover damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€3K2%€7K3%€10K4%€13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GetGigt 3er Pack Langarmshirt Damen Rundhlas Slim Fit Y2K Top Longsleeve Basic Unterhemd T-Shirts Langarm Dehnbar Trendy Oberteile(M Schwarz Weiß Kaffeebraun)**GetGigt**€23.53**4.3★116 rev](https://www.amazon.de/dp/B0FR1MTMX6) [2**Damen Langarmshirt Rundhals Slim Fit Rippstrick Oberteil - Langarm Basic Tee Shirt Y2K T-Shirt Crop Tops Kaffee M**RIROW**€11.95**4.3★156 rev](https://www.amazon.de/dp/B0F1XWXR8W) [3**Amazon Essentials Damen Oversize Fleece-Kapuzenpullover Hoodie Schwarz S**Amazon Essentials**€21.18**4.8★90 rev](https://www.amazon.de/dp/B0FS2DDBX1) [4**Amazon Essentials Damen Fair-Isle Oversize-Pullover mit Rundhalsausschnitt Creme Karamell Gestricktes Zickzackmuster M**Amazon Essentials**€23.43**4.5★200 rev](https://www.amazon.de/dp/B0FG9C7ZK9) [5**Tanmolo Pullover Damen Hoodie V-Ausschnitt Kapuzenpullover Knopfleiste Leichter Strickpullover Langarm Sweatshirt Tops Khaki-Melange XL**Tanmolo**€19.78**4.3★245 rev](https://www.amazon.de/dp/B0FG28XYJD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Damen Oversize Fleece-Kapuzenpullover Hoodie Schwarz S**Amazon Essentials**€21.18**90 rev3mo ago](https://www.amazon.de/dp/B0FS2DDBX1) [**Amazon Essentials Damen Oversize Fleece-Pullover Sweatshirt mit V-Ausschnitt Schwarz L**Amazon Essentials**€21.49**88 rev3mo ago](https://www.amazon.de/dp/B0FS2CPX83) [**Fisoew Pullover Damen Rundhals Langarm Sweatshirts Seiten Schlitz Langarmshirts Elegant Basic Pulli Loose Tunika Tops Casual Oberteile Schwarz XL**Fisoew**€10.47**15 rev5mo ago](https://www.amazon.de/dp/B0GFNP6HZ7) [**WIHOLL Pullover Damen Kurzarm Sommer Elegant T Shirt Leicht V-Ausschnitt Stretch Oberteile Basic Strickpullover Tops Weiß XL**WIHOLL**€16.56**886 rev8mo ago](https://www.amazon.de/dp/B0G194S4LZ) [**Amazon Essentials Damen Fair-Isle Oversize-Pullover mit Rundhalsausschnitt Creme Karamell Gestricktes Zickzackmuster M**Amazon Essentials**€23.43**200 rev8mo ago](https://www.amazon.de/dp/B0FG9C7ZK9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Damen Fleece-Hoodie mit durchgehendem Reißverschluss (in Übergröße erhältlich) Grau Tarnmuster L**Amazon Essentials**€19.17**4.3★**▲ 106%**](https://www.amazon.de/dp/B07FDLKL6Q) [**Amazon Essentials Damen Fair-Isle Oversize-Pullover mit Rundhalsausschnitt Creme Karamell Gestricktes Zickzackmuster M**Amazon Essentials**€23.43**4.5★**▲ 105%**](https://www.amazon.de/dp/B0FG9C7ZK9) [**Amazon Essentials Damen Oversize Fleece-Kapuzenpullover Hoodie Schwarz S**Amazon Essentials**€21.18**4.8★**▲ 105%**](https://www.amazon.de/dp/B0FS2DDBX1) [**Amazon Essentials Damen Oversize Fleece-Pullover Sweatshirt mit V-Ausschnitt Schwarz L**Amazon Essentials**€21.49**4.6★**▲ 103%**](https://www.amazon.de/dp/B0FS2CPX83) [**WIHOLL Pullover Damen Kurzarm Sommer Elegant T Shirt Leicht V-Ausschnitt Stretch Oberteile Basic Strickpullover Tops Weiß XL**WIHOLL**€16.56**4.5★**▲ 92%**](https://www.amazon.de/dp/B0G194S4LZ)
**~~View all trending →~~**
## **What buyers say about pullover damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**23%
*“Passt”*
**Komfort insgesamt**17%
*“Bequem- auch nach der Wäsche top”*
**Qualität insgesamt**13%
*“Super Qualität”*
**Weiches Gefühl**9%
*“Soft und schön”*
**Farbe**7%
*“Coole Farben,angenehme Qualität passt prima”*
**Materialqualität**4%
*“Material super”*
**Preis-Leistungs-Verhältnis**4%
*“Preisleistung ok”*
**beworben Vs Tatsächliches Produkt**3%
*“Es sieht genauso aus, wie auf den Produktbildern”*
**Form/Stil**2%
*“Süßer Pullover”*
**Wärme**1%
*“warm”*
### **What buyers complain about **
**Gesamtgröße**29%
*“Lose fit”*
**Qualität insgesamt**7%
*“Nicht unbedingt beste Qualität”*
**Farbe**6%
*“Etwas bunt”*
**Länge**3%
*“Ein kleiner Nachteil ist jedoch die Länge: Das Sweatshirt fällt etwas kürzer aus als erwartet”*
**Materialqualität**3%
*“Material enttäuschend”*
**Ärmelpassform**3%
*“Die Ärmel fallen zu lang aus”*
**Knötchenbildung/Fusselbildung**2%
*“leichtes Pilling nach dem Waschen”*
**beworben Vs Tatsächliches Produkt**2%
*“Sieht anders aus als in der Produktbeschreibung”*
**Preis-Leistungs-Verhältnis**2%
*“Schade für 30€”*
**Form/Stil**2%
*“Sie ist für mich daher nicht elegant, wie gedacht,”*
### **Top return reasons **
**Gesamtgröße**35%
**Länge**15%
**Materialqualität**8%
**Farbe**6%
**Breite**6%
**Ärmelpassform**5%
**Qualität insgesamt**4%
**Transparenz**3%
**Dünn**3%
**Armpassform**2%
## **Common questions**
- **Is pullover damen profitable to sell on Amazon Germany?**
- The niche generates €328K/yr across 424 tracked products. 0 of 93 products launched in the last 360 days are still selling. 90-day search growth is -63.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pullover damen niche?**
- 105 brands and 190 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in pullover damen?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 10.9% — above our launch gate.
- **When does demand for pullover damen peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 12.0× the quietest.
- **What does it cost to enter the pullover damen niche?**
- Listings span €6.16–€70.17; the average listing price is €18.85 (sweet spot $15–$100). The average incumbent carries 2,856 reviews — the moat a new listing must climb.
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