---
title: "Protein Essen — €71K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/protein-essen"
last_updated: "2026-08-07T23:29:47.801Z"
locale: en
meta:
description: "Niche score 44/100 · €71K/yr market · 515K searches/yr · €13.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €71K/yr market · 515K searches/yr · €13.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Essen — €71K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein essen**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 18Growth 25Conversion 13Competition 82Returns 85Price range 37Avg price 62Brand share 38Review moat 15Quality gap 62
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€13.45**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€0.93–€23.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€71K**
€71K/yr · 515K searches
**Review moat**
**Bad****23,091.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, protein essen is a €71K/yr Amazon Germany market (515K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein essen market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **€202K–€269K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **87%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**91**
**Top-5 brand share**
**82%**
Top 20: 98%
**Top-5 click share**
**33%**
Top 20: 58%
**Open market**
**16%**
- Amazon Essentials73% - Maggi2% - Basic Treasure2% - Komfokore2% - SINOPHANT2% - Barilla2% - Open — no brand owns it (18 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/de/fashion/protein-essen/trend)
## **Top protein essen search terms**
- **amazon essentials**204K/yr+19.4%0.0% conv. - **amazon basics kleidung damen**118K/yr-26.4%0.1% conv. - **essentials**64K/yr+12.5%0.3% conv. - **bolognese**34K/yr-9.6%3.0% conv. - **bolognese sauce**27K/yr-24.9%2.1% conv. - **amazon essentials damen top**8K/yr+158.0%0.2% conv. - **amazon basics damen**11K/yr-33.7%0.0% conv. - **3foodies bolognese**6K/yr+0.3%0.0% conv. - **amazon essentials kleidung damen**9K/yr+17.1%0.1% conv. - **amazon essential**7K/yr+11.5%0.0% conv. [**All search terms **](https://flapen.com/research/de/fashion/protein-essen/search-terms)
## **Top protein essen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€4K9%€6K12%€8K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Damen Tanktop Schmale Passform 2er-Pack Schwarz L**Amazon Essentials**€10.53**4.5★69,727 rev](https://www.amazon.de/dp/B07756KYJ8) [2**Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt Schmale Passform 2er-Pack Schwarz/Weiß M**Amazon Essentials**€13.16**4.5★17,550 rev](https://www.amazon.de/dp/B07XJYWBQC) [3**Amazon Essentials Damen Tanktop Schmale Passform 2er-Pack Weiß M**Amazon Essentials**€11.00**4.5★69,727 rev](https://www.amazon.de/dp/B0775Q1K93) [4**Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt Schmale Passform 2er-Pack Schwarz L**Amazon Essentials**€13.32**4.5★17,550 rev](https://www.amazon.de/dp/B07XL486HR) [5**Amazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Kaki 32W**Amazon Essentials**€14.89**4.2★39,461 rev](https://www.amazon.de/dp/B01JQTBJSW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt schmale Passform 2er-Pack Schwarz/Oliv Large**Amazon Essentials**€9.04**17,550 rev2mo ago](https://www.amazon.de/dp/B0FRRV2WHG) [**FINETOO 5er Pack Unterhosen Damen Baumwolle Unterwäsche Frauen Brazilian Slip Baumwoll Spitze Underwear Soft Hipster Sexy Panties Atmungsaktiv Pantys Unterhose Mehrpack S-XL M**FINETOO**€9.76**1,247 rev12mo ago](https://www.amazon.de/dp/B0FHJVLR18) [**Komfokore 4pcs Tank Tops für Damen ärmelloses Unterhemden Schichtung Tanks Schwarz/Grau/Weiß/Rosa XL**Komfokore**€20.37**279 rev1y ago](https://www.amazon.de/dp/B0DPLQQ22L) [**YouShow 10 Paar Sneaker Socken Herren Damen Kurz Sportsocken Atmungsaktive Baumwolle Laufsocken Weiß 39-42**YouShow**€10.50**6,923 rev2y ago](https://www.amazon.de/dp/B0CP5DT792) [**Fm London Herren-t-shirt (3/5er-pack) Herren T-Shirt Schwarz Grau Weiß Marineblau Anthrazit (5er-pack) XXL**FM London**€21.41**11,885 rev3y ago](https://www.amazon.de/dp/B0C5D7YPMG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Kaki 32W**Amazon Essentials**€14.89**4.2★**▲ 60%**](https://www.amazon.de/dp/B01JQTBJSW) [**Amazon Essentials Herren 25cm Cargo-Shorts in klassischer Passform (erhältlich in Big & Tall) Schwarz 32W**Amazon Essentials**€16.78**4.2★**▲ 60%**](https://www.amazon.de/dp/B01JQTA794) [**Amazon Essentials Damen Kurzärmeliges T-Shirt mit V-Ausschnitt schmale Passform 2er-Pack Schwarz/Oliv Large**Amazon Essentials**€9.04**4.5★**▲ 60%**](https://www.amazon.de/dp/B0FRRV2WHG) [**Amazon Essentials Damen Bateau-Ausschnitt T-Shirt mit 3/4-Ärmeln Schmale Passform Blau M**Amazon Essentials**€10.05**4.4★**▲ 59%**](https://www.amazon.de/dp/B092MLGQY6) [**Fm London Herren-t-shirt (3/5er-pack) Herren T-Shirt Schwarz Grau Weiß Marineblau Anthrazit (5er-pack) XXL**FM London**€21.41**4.4★**▲ 58%**](https://www.amazon.de/dp/B0C5D7YPMG)
**~~View all trending →~~**
## **What buyers say about protein essen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**20%
*“Super bequem”*
**Gesamtgröße**20%
*“Passt”*
**Qualität insgesamt**13%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**10%
*“Preis Leistung ok”*
**Geschmack insgesamt**6%
*“Schmeckt super”*
**Weiches Gefühl**5%
*“softes Material”*
**Materialqualität**4%
*“Super angenehmes Material”*
**beworben Vs Tatsächliches Produkt**2%
*“Produkt, man sieht auf den Bildern sofort den Unterschied”*
**Geschmack**1%
*“guter Geschmack”*
**Benutzerfreundlichkeit**1%
*“Easy Peasy”*
### **What buyers complain about **
**Gesamtgröße**22%
*“Slips sind zu klein”*
**Qualität insgesamt**8%
*“Qualität leider 0”*
**Dicke**5%
*“Außerdem super dünn”*
**Transparenz**4%
*“sie sind leicht transparent”*
**Geschmack insgesamt**4%
*“Die Milch schmeckt seltsam”*
**Geschmack**3%
*“Geschmacksache”*
**Komfort insgesamt**3%
*“Nicht gerade berauschenden Tragekonfort”*
**Materialqualität**3%
*“Material eher sehr elastisch nicht fest”*
**Preis-Leistungs-Verhältnis**3%
*“was echt schade ist für den Preis”*
**Lücke/Loch**3%
*“Löcher”*
### **Top return reasons **
**Gesamtgröße**31%
**Materialqualität**12%
**Transparenz**10%
**Länge**7%
**Dünn**6%
**Lücke/Loch**5%
**Breite**5%
**Qualität insgesamt**5%
**Farbe**2%
**Geruch**2%
## **Common questions**
- **Is protein essen profitable to sell on Amazon Germany?**
- The niche generates €71K/yr across 71 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the protein essen niche?**
- 24 brands and 91 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in protein essen?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 1.5%.
- **When does demand for protein essen peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the protein essen niche?**
- Listings span €0.93–€23.29; the average listing price is €13.45 (sweet spot $15–$100). The average incumbent carries 23,092 reviews — the moat a new listing must climb.
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