---
title: "Poloshirt Herren — €456K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/poloshirt-herren"
last_updated: "2026-08-10T12:33:41.043Z"
locale: en
meta:
description: "Niche score 68/100 · €456K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · €456K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Poloshirt Herren — €456K/yr Amazon DE Niche (2026) - Flapen"
---
# **poloshirt herren**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 96Conversion 9Competition 97Returns 18Price range 87Avg price 95Brand share 91Review moat 35Quality gap 78
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Growth**
**Incredible****+158.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****€28.19**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****€7.57–€84.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****€456K**
€456K/yr · 2.2M searches
**Review moat**
**Okay****3,000.72**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon Germany niche tracking, poloshirt herren is a €456K/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 68/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poloshirt herren market data**
- **Units sold / yr**
- **15K–20K**
- avg 0–100/product
- **Revenue / yr**
- **€423K–€564K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**237**
**Top-5 brand share**
**44%**
Top 20: 86%
**Top-5 click share**
**12%**
Top 20: 32%
**Open market**
**53%**
- Tommy Hilfiger15% - JACK & JONES11% - Lacoste6% - zitysport6% - HMIYA5% - BOSS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +158.1% search growth over the last 90 days.
300K200KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/de/fashion/poloshirt-herren/trend)
## **Top poloshirt herren search terms**
- **poloshirt herren kurzarm**280K/yr+642.1%0.4% conv. - **poloshirts für herren**367K/yr+83.3%0.1% conv. - **herren poloshirt kurzarm**164K/yr+131.2%0.3% conv. - **poloshirt**171K/yr+142.3%0.3% conv. - **lacoste poloshirt herren**176K/yr+145.7%0.2% conv. - **boss poloshirt herren**137K/yr+109.5%0.2% conv. - **herren poloshirt**102K/yr+120.2%0.3% conv. - **polo shirt**96K/yr+108.1%0.3% conv. - **poloshirt herren baumwolle**79K/yr+196.4%0.3% conv. - **polo**97K/yr+54.5%0.2% conv. [**All search terms **](https://flapen.com/research/de/fashion/poloshirt-herren/search-terms)
## **Top poloshirt herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%€5K2%€9K3%€14K4%€18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TARAINYA Poloshirt Herren Baumwolle Kurzarm Polo Shirts Männer Sommer mit Brusttasche Marineblau L**TARAINYA**€16.73**4.4★296 rev](https://www.amazon.de/dp/B0G1C8PDKZ) [2**Calvin Klein Herren Campus 3 Knopf Kragen Polo Hemd - Schwarz L**Calvin Klein**€31.70**4.5★4,506 rev](https://www.amazon.de/dp/B07X12XZHL) [3**Tommy Hilfiger Herren Poloshirt Kurzarm Core 1985 Regular Fit Blau (Desert Sky) XL**Tommy Hilfiger**€38.30**4.3★4,140 rev](https://www.amazon.de/dp/B08CVQNG2V) [4**Lacoste Herren Polo-Shirt Kurzarm L1212 Männer Polo-Hemd 2 Knopf Regular Fit Blau 4**Lacoste**€71.65**4.5★7,783 rev](https://www.amazon.de/dp/B00C24ZPMU) [5**Tommy Hilfiger Herren Poloshirt Kurzarm Core 1985 Regular Fit Schwarz (Black) XS**Tommy Hilfiger**€37.85**4.3★4,140 rev](https://www.amazon.de/dp/B08CVR5ZCT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TARAINYA Poloshirt Herren Baumwolle Kurzarm Polo Shirts Männer Sommer mit Brusttasche Marineblau L**TARAINYA**€16.73**296 rev8mo ago](https://www.amazon.de/dp/B0G1C8PDKZ) [**ZITY 3er Pack Poloshirts Herren Kurzarm Schnelltrocknend Atmungsaktives T-Shirt Männer Sommer Polohemd Sport Shirt Regular Fit Golf Polo Shirts für Herren(L Schwarz Marineblau Grau Türkis Mondblau)**ZITY**€54.90**184 rev1y ago](https://www.amazon.de/dp/B0FDJN8FDF) [**JACK & JONES Jjepaulos Polo Ss Noos**JACK & JONES**€14.15**9 rev1y ago](https://www.amazon.de/dp/B0F444WNF5) [**HMIYA Herren Poloshirt Kurzarm Männer Sommer Knopfleiste T-Shirts Basic Golf Polohemd Navyblau L**HMIYA**€18.06**344 rev1y ago](https://www.amazon.de/dp/B0DR43KZJ8) [**HMIYA Herren Poloshirt Kurzarm Männer Sommer Knopfleiste T-Shirts Basic Golf Polohemd Navyblau XL**HMIYA**€17.98**344 rev1y ago](https://www.amazon.de/dp/B0DR41XK8B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TARAINYA Poloshirt Herren Baumwolle Kurzarm Polo Shirts Männer Sommer mit Brusttasche Marineblau L**TARAINYA**€16.73**4.4★**▲ 22%**](https://www.amazon.de/dp/B0G1C8PDKZ) [**ZITY 3er Pack Poloshirts Herren Kurzarm Schnelltrocknend Atmungsaktives T-Shirt Männer Sommer Polohemd Sport Shirt Regular Fit Golf Polo Shirts für Herren(L Schwarz Marineblau Grau Türkis Mondblau)**ZITY**€54.90**3.9★**▲ 19%**](https://www.amazon.de/dp/B0FDJN8FDF) [**Lacoste Herren Polo-Shirt Kurzarm L1212 Männer Polo-Hemd 2 Knopf Regular Fit Blau 4**Lacoste**€71.65**4.5★**▲ 17%**](https://www.amazon.de/dp/B00C24ZPMU) [**Calvin Klein Herren Campus 3 Knopf Kragen Polo Hemd - Schwarz L**Calvin Klein**€31.70**4.5★**▲ 16%**](https://www.amazon.de/dp/B07X12XZHL) [**HMIYA Herren Poloshirt Kurzarm Männer Sommer Knopfleiste T-Shirts Basic Golf Polohemd Navyblau L**HMIYA**€18.06**4.3★**▲ 16%**](https://www.amazon.de/dp/B0DR43KZJ8)
**~~View all trending →~~**
## **What buyers say about poloshirt herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**25%
*“Passt”*
**Qualität insgesamt**25%
*“Super Qualität”*
**Komfort insgesamt**10%
*“Top Qualität und super bequem”*
**Materialqualität**7%
*“Schönes Material”*
**Preis-Leistungs-Verhältnis**4%
*“Für den Preis ist das Shirt in Ordnung”*
**Farbe**3%
*“farbecht”*
**beworben Vs Tatsächliches Produkt**2%
*“Sehr schön, wie beschrieben, Größe optimal”*
**Gewicht leicht**2%
*“Mein Eindruck: Leicht, luftig & geruchsneutral”*
**Form/Stil**2%
*“Es trägt sich sportlich-modern aber ist noch etwas elegant und sieht auch so aus”*
**Weiches Gefühl**2%
*“wirkt glatt”*
### **What buyers complain about **
**Gesamtgröße**33%
*“Fällt minimal klein aus”*
**Qualität insgesamt**14%
*“Absoluter Müll”*
**Materialqualität**4%
*“Sehr schlechtes Material”*
**Dicke**4%
*“etwas dickerer Stoff”*
**Geeignet für Maschinenwäsche**3%
*“Aber nach 2-3 Mal waschen kam die Enttäuschung”*
**Nacken fit**2%
*“Körperpassform o. k., Kragenpassform ganz schlecht, schlabberig, Kragen selbst auch keine Form, zu klein, liegt nicht am Hals an”*
**Nähen/Finish/Polieren**2%
*“Nach normaler Nutzung und korrektem Waschen lösen sich viele Nähte in Teilen”*
**Preis-Leistungs-Verhältnis**2%
*“35€ landet in Müll”*
**Farbe**1%
*“verliert schon stark sichtbar die Farbe (7.Juni 2026) schade,”*
**Geruch**1%
*“aber sobald man etwas transpiriert, stinkt dieses Hemd zum Himmel”*
### **Top return reasons **
**Gesamtgröße**53%
**Breite**7%
**Qualität insgesamt**7%
**Materialqualität**7%
**Farbe**6%
**Länge**4%
**Dünn**3%
**Ärmelpassform**1%
**Taillenpassform**1%
**beworben Vs Tatsächliches Produkt**1%
## **Common questions**
- **Is poloshirt herren profitable to sell on Amazon Germany?**
- The niche generates €456K/yr across 236 tracked products. 6 of 38 products launched in the last 360 days are still selling. 90-day search growth is +158.1%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the poloshirt herren niche?**
- 42 brands and 237 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in poloshirt herren?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 7.0% — above our launch gate.
- **When does demand for poloshirt herren peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the poloshirt herren niche?**
- Listings span €7.57–€84.37; the average listing price is €28.19 (sweet spot $15–$100). The average incumbent carries 3,001 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**boxershorts herren weiß**](https://flapen.com/research/de/fashion/boxershorts-herren-weiss)€83K/yr+156.2%**Worth a look**- 69 [**festival outfit herren**](https://flapen.com/research/de/fashion/festival-outfit-herren)€21K/yr+448.8%**Worth a look**- 69 [**schultüte**](https://flapen.com/research/de/fashion/schultuete)€363K/yr+160.3%**Worth a look**- 69 [**fahrradsattel**](https://flapen.com/research/de/fashion/fahrradsattel)€1.1M/yr+120.7%**Launch it**- 69 [**klebe bh**](https://flapen.com/research/de/fashion/klebe-bh)€362K/yr+193.3%**Worth a look**- 70 [**deutschland trikot em 2024 damen**](https://flapen.com/research/de/fashion/deutschland-trikot-em-2024-damen)€32K/yr>1,000%**Worth a look**[**All Fashion niches **](https://flapen.com/research/de/fashion)