---
title: "Poloshirt Damen — €66K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/poloshirt-damen"
last_updated: "2026-08-10T12:35:39.348Z"
locale: en
meta:
description: "Niche score 59/100 · €66K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €66K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Poloshirt Damen — €66K/yr Amazon DE Niche (2026) - Flapen"
---
# **poloshirt damen**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 77Conversion 7Competition 96Returns 25Price range 77Avg price 80Brand share 84Review moat 47Quality gap 86
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****€17.05**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+64.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****€7.45–€40.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,775.37**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****€66K**
€66K/yr · 727K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, poloshirt damen is a €66K/yr Amazon Germany market (727K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poloshirt damen market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€68K–€85K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#341**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **86%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**51%**
Top 20: 91%
**Top-5 click share**
**16%**
Top 20: 38%
**Open market**
**43%**
- Amazon Essentials16% - 33,000ft13% - Fruit of the Loom9% - Tommy Hilfiger6% - Levi's6% - Cicy Bell6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.9% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/de/fashion/poloshirt-damen/trend)
## **Top poloshirt damen search terms**
- **poloshirt damen**379K/yr+63.4%0.3% conv. - **poloshirts für damen**57K/yr+86.2%0.1% conv. - **poloshirt damen kurzarm**37K/yr+106.3%0.3% conv. - **damen poloshirt kurzarm**31K/yr+88.4%0.2% conv. - **damen poloshirt**20K/yr+129.7%0.2% conv. - **poloshirt damen langarm**49K/yr-53.8%0.0% conv. - **poloshirt damen baumwolle**12K/yr+239.9%0.4% conv. - **polo shirt damen**20K/yr+69.6%0.2% conv. - **golf shirt damen**14K/yr+183.4%0.2% conv. - **polo shirts für damen**9K/yr+106.6%0.3% conv. [**All search terms **](https://flapen.com/research/de/fashion/poloshirt-damen/search-terms)
## **Top poloshirt damen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€1K4%€3K6%€4K8%€5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**33 000ft Damen Poloshirt Kurzarm Golfshirt UPF50+ Sommer Wanderbluse Schnelltrocknendes Sportshirt Outdoor Atmungsaktives Polohemd für Golfen Tennis Arbeit Dunkelblau M**33,000ft**€18.00**4.0★99 rev](https://www.amazon.de/dp/B0DPHS5KRZ) [2**Levis Damen Housemark Polo Shirt Caviar M**Levi's**€13.77**4.4★416 rev](https://www.amazon.de/dp/B0C5Y79JKX) [3**Fruit of the Loom Lady-fit Premium Polo Shirt**Fruit of the Loom**€8.07**3.8★7,213 rev](https://www.amazon.de/dp/B00BGVH32A) [4**Amazon Essentials Damen Poloshirt Kurzarm Normale Passform Salbeigrün XX-Large**Amazon Essentials**€11.69**4.1★8,033 rev](https://www.amazon.de/dp/B0FRRMT4DG) [5**Poloshirt Damen Kurzarm UPF 50+ Leichtgewichtiger Sommer Sonnenschutz Shirt V-Neck Elegante UV Tshirt Basic Polohemd Sommer Top Schnell Trocknende Golfen Tennis Sport Shirt (BK XL)**DEHORU**€10.75**4.2★11 rev](https://www.amazon.de/dp/B0GF6MWPW7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rapbin Poloshirt Damen T-Shirt Kurzarm Sportshirt 1/4 Reißverschluss Golf Tennis Shirt UPF 50+ Sport Oberteil UPF 50+ Leichtes Atmungsaktiv Fitness Laufshirt Wanderbekleidung Rosa M**Rapbin**€13.92**27 rev2mo ago](https://www.amazon.de/dp/B0GVYCQ9D5) [**Amazon Essentials Damen Poloshirt Kurzarm Normale Passform Salbeigrün XX-Large**Amazon Essentials**€11.69**8,033 rev2mo ago](https://www.amazon.de/dp/B0FRRMT4DG) [**Amazon Essentials Damen Kurzärmeliges Poloshirt mit normaler Passform Pastellgelb. M**Amazon Essentials**€10.16**8,029 rev2mo ago](https://www.amazon.de/dp/B0FRRL6CC4) [**Amazon Essentials Damen-Poloshirt Normale Passform kurzärmelig Hellrosa Größe M**Amazon Essentials**€11.20**8,033 rev2mo ago](https://www.amazon.de/dp/B0FRRKKN41) [**Poloshirt Damen Kurzarm UPF 50+ Leichtgewichtiger Sommer Sonnenschutz Shirt V-Neck Elegante UV Tshirt Basic Polohemd Sommer Top Schnell Trocknende Golfen Tennis Sport Shirt (BK XL)**DEHORU**€10.75**11 rev4mo ago](https://www.amazon.de/dp/B0GF6MWPW7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rapbin Poloshirt Damen T-Shirt Kurzarm Sportshirt 1/4 Reißverschluss Golf Tennis Shirt UPF 50+ Sport Oberteil UPF 50+ Leichtes Atmungsaktiv Fitness Laufshirt Wanderbekleidung Rosa M**Rapbin**€13.92**3.8★**▲ 31%**](https://www.amazon.de/dp/B0GVYCQ9D5) [**Amazon Essentials Damen Poloshirt Kurzarm Normale Passform Salbeigrün XX-Large**Amazon Essentials**€11.69**4.1★**▲ 31%**](https://www.amazon.de/dp/B0FRRMT4DG) [**Poloshirt Damen Kurzarm UPF 50+ Leichtgewichtiger Sommer Sonnenschutz Shirt V-Neck Elegante UV Tshirt Basic Polohemd Sommer Top Schnell Trocknende Golfen Tennis Sport Shirt (BK XL)**DEHORU**€10.75**4.2★**▲ 30%**](https://www.amazon.de/dp/B0GF6MWPW7) [**Amazon Essentials Damen Kurzärmeliges Poloshirt mit normaler Passform Pastellgelb. M**Amazon Essentials**€10.16**4.1★**▲ 30%**](https://www.amazon.de/dp/B0FRRL6CC4) [**Amazon Essentials Damen-Poloshirt Normale Passform kurzärmelig Hellrosa Größe M**Amazon Essentials**€11.20**4.1★**▲ 30%**](https://www.amazon.de/dp/B0FRRKKN41)
**~~View all trending →~~**
## **What buyers say about poloshirt damen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gesamtgröße**23%
*“Sitzt super”*
**Qualität insgesamt**23%
*“Super Qualität”*
**Komfort insgesamt**12%
*“Bequemes Poloshirt – sportlich, elegant und angenehm zu tragen”*
**Farbe**6%
*“werde mir noch andere Farben bestellen”*
**Materialqualität**5%
*“ansonsten schönes Material”*
**beworben Vs Tatsächliches Produkt**5%
*“Hat meine Vorstellungen vollständig erfüllt”*
**Preis-Leistungs-Verhältnis**4%
*“preis super”*
**schnelltrocknend**2%
*“Sitzt super, ganz leicht, trocknet ultra schnell”*
**Weiches Gefühl**2%
*“Das Material fühlt sich weich”*
**Waschechtheit**2%
*“das Shirt behält nach dem Waschen seine Form.”*
### **What buyers complain about **
**Gesamtgröße**46%
*“Fällt zu klein aus”*
**Materialqualität**8%
*“Material”*
**Qualität insgesamt**8%
*“Nicht besonders gute Qualität”*
**Nähen/Finish/Polieren**5%
*“schiefe Nähte schon vor der ersten Wäsche, deshalb zurück”*
**Dicke**5%
*“Dickeres Pollo”*
**Geruch**3%
*“Unangenehmer Geruch”*
**Falten**2%
**Übung/Sporteignung**1%
*“Das Shirt eignet sich daher eher weniger zum Sport”*
**Haltbarkeit**0%
*“aber bei Bewegung etwas weiter auseinander.”*
### **Top return reasons **
**Gesamtgröße**54%
**Materialqualität**10%
**Breite**8%
**Farbe**7%
**Länge**6%
**Qualität insgesamt**4%
**Transparenz**1%
**Dünn**1%
**Ärmelpassform**1%
**Taillenpassform**1%
## **Common questions**
- **Is poloshirt damen profitable to sell on Amazon Germany?**
- The niche generates €66K/yr across 166 tracked products. 0 of 62 products launched in the last 360 days are still selling. 90-day search growth is +64.9%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the poloshirt damen niche?**
- 37 brands and 86 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in poloshirt damen?**
- Top complaints mined from reviews: Gesamtgröße, Materialqualität, Qualität insgesamt. The return rate is 5.1% — above our launch gate.
- **When does demand for poloshirt damen peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the poloshirt damen niche?**
- Listings span €7.45–€40.80; the average listing price is €17.05 (sweet spot $15–$100). The average incumbent carries 1,775 reviews — the moat a new listing must climb.
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