---
title: "Pokémon Merchandise — €168K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/pokemon-merchandise"
last_updated: "2026-08-10T13:38:32.317Z"
locale: en
meta:
description: "Niche score 50/100 · €168K/yr market · 396K searches/yr. Prices mostly outside the sweet spot ($0.79–$542.23) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €168K/yr market · 396K searches/yr. Prices mostly outside the sweet spot ($0.79–$542.23) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pokémon Merchandise — €168K/yr Amazon DE Niche (2026) - Flapen"
---
# **pokémon merchandise**
**Worth a look**
Shows low returns (0.8%), but prices mostly outside the sweet spot ($0.79–$542.23) keeps it on the watch list.
Market size 35Growth 18Conversion 18Competition 92Returns 96Price range 16Avg price 95Brand share 36Review moat 72Quality gap 40
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€28.90**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Review moat**
**Good****621.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€168K**
€168K/yr · 396K searches
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****€0.79–€542.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, pokémon merchandise is a €168K/yr Amazon Germany market (396K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokémon merchandise market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€173K–€231K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#458**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **57%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**375**
**Top-5 brand share**
**83%**
Top 20: 99%
**Top-5 click share**
**23%**
Top 20: 57%
**Open market**
**14%**
- Pokémon63% - BB-Toy-Trades7% - Bübchen7% - Jazwares3% - Glurak3% - Funko2% - Open — no brand owns it (19 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — -13.9% search growth over the last 90 days.
18K13KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/fashion/pokemon-merchandise/trend)
## **Top pokémon merchandise search terms**
- **glurak**80K/yr-6.3%1.3% conv. - **pokemon merch**63K/yr-19.7%0.5% conv. - **pokemon glurak**54K/yr-22.0%1.3% conv. - **pokemon karten glurak**36K/yr-9.4%0.2% conv. - **glurak karte**14K/yr+21.7%0.4% conv. - **feelinara**17K/yr-6.8%2.1% conv. - **pokemon merchandise**17K/yr-21.0%0.3% conv. - **pokemon sachen**10K/yr+17.0%0.1% conv. - **glurak ex**20K/yr-27.0%0.4% conv. - **sylveon**10K/yr-15.3%0.5% conv. [**All search terms **](https://flapen.com/research/de/fashion/pokemon-merchandise/search-terms)
## **Top pokémon merchandise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€3K4%€7K6%€10K8%€13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokémon-Sammelkartenspiel: Tin-Box Mega-Glurak Mega-Glurak Y-ex (4 Boosterpacks und 1 holografische Promokarte)**Pokémon**€21.73**4.8★345 rev](https://www.amazon.de/dp/B0GGJ7KCW6) [2**Pokémon Glurak/Charizard Originals Retro-Kurzpyjama Rot 7-8 Jahre 128cm**Pokémon**€15.38**4.3★143 rev](https://www.amazon.de/dp/B0CS1F6H84) [3**Pokémon-Sammelkartenspiel: Tin-Box Mega-Glurak Mega-Glurak X-ex (4 Boosterpacks und 1 holografische Promokarte)**Pokémon**€21.53**4.8★422 rev](https://www.amazon.de/dp/B0GGHSKQ48) [4**Pokémon PKW3723-30 cm Plüsch - Glurak offizielles Plüsch**Pokémon**€19.47**4.8★793 rev](https://www.amazon.de/dp/B0C3MR9N75) [5**Pokémon-Sammelkartenspiel: Ultra-Premium-Kollektion Mega-Glurak X-ex (2 holografische Promokarten 18 Boosterpacks & Premium-Zubehör)**Pokémon**€118.99**4.6★394 rev](https://www.amazon.de/dp/B0FY38BYYW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokémon-Sammelkartenspiel: Tin-Box Mega-Glurak Mega-Glurak Y-ex (4 Boosterpacks und 1 holografische Promokarte)**Pokémon**€21.73**345 rev5mo ago](https://www.amazon.de/dp/B0GGJ7KCW6) [**Pokémon-Sammelkartenspiel: Tin-Box Mega-Glurak Mega-Glurak X-ex (4 Boosterpacks und 1 holografische Promokarte)**Pokémon**€21.53**422 rev5mo ago](https://www.amazon.de/dp/B0GGHSKQ48) [**Bübchen Pokémon Set 2-in-1 Shampoo & Duschgel Schiggy Bisasam (1x) Pikachu (2x) Schaumbad Glurak & Lapras (je 2x) Pflegecreme Dragoran (1x) + 1x zufälliges Legends-Duschgel Zufall kein Wunsch**Bübchen**€17.51**5 rev7mo ago](https://www.amazon.de/dp/B0G3XFQZDF) [**Pokemon Glurak EX Spezial-Kollektion - Deutsch NEU & OVP und BB-Toy-Trades-Toploader**BB-Toy-Trades**€46.84**22 rev1y ago](https://www.amazon.de/dp/B0FFBS96LL) [**BB-Toy-Trades Glurak SVP-074 Karmesin & Purpur Paldeas Schicksale Promo Karte - DEUTSCH - Einzelkarte Fullart Holo**BB-Toy-Trades**€31.78**64 rev1y ago](https://www.amazon.de/dp/B0D5CMXDNG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Jungen Schlafanzug Schwarz 128**Pokémon**€16.78**4.2★**▲ 228%**](https://www.amazon.de/dp/B07XD2LFFT) [**Pokémon Kids - Glurak - Bring The Heat Unisex Langarmshirt schwarz/orange 134/140**Pokémon**€21.69**4.7★**▲ 186%**](https://www.amazon.de/dp/B0C3PLWKD1) [**Pokémon Glurak/Charizard Originals Retro-Kurzpyjama Rot 7-8 Jahre 128cm**Pokémon**€15.38**4.3★**▲ 169%**](https://www.amazon.de/dp/B0CS1F6H84) [**Pokemon Hoodie Girls Kids Game Gifts Sylveon Lilac Jumper Pullover 9-10 Jahre**Pokémon**€18.89**4.5★**▲ 161%**](https://www.amazon.de/dp/B09GBM17RY) [**Pokémon-Sammelkartenspiel: Tin-Box Mega-Glurak Mega-Glurak Y-ex (4 Boosterpacks und 1 holografische Promokarte)**Pokémon**€21.73**4.8★**▲ 97%**](https://www.amazon.de/dp/B0GGJ7KCW6)
**~~View all trending →~~**
## **What buyers say about pokémon merchandise**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sammlungsobjekte**23%
*“Super Ultra Premium Collection”*
**Qualität insgesamt**20%
*“Cooles Produkt”*
**Preis-Leistungs-Verhältnis**19%
*“Beste Preisleistung”*
**beworben Vs Tatsächliches Produkt**12%
*“Wie beschrieben, alles bestens absolute Kaufempfehlung”*
**Geschenk Zweck**5%
*“Coole Geschenkidee”*
**Spaß/Unterhaltungserlebnis**4%
*“Mega Spiel”*
**Design insgesamt**3%
*“coolem Design”*
**Gesamtgröße**3%
*“Passt”*
**Geruch**2%
*“Riecht super”*
**Montage/Installation**1%
*“Das Bauen hat mir viel Spaß gemacht und auch die Anleitung ist verständlich und einfach”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**28%
*“Was man bekommt, ist kein garantierter Wert”*
**Qualität insgesamt**14%
*“Flop”*
**beworben Vs Tatsächliches Produkt**9%
*“Anders als erwartet”*
**Haltbarkeit**6%
*“War direkt beim ersten Benutzen kaputt”*
**Geruch**3%
*“Von Amazon bezogen alles Dufte”*
**Schießen**2%
*“Schießt nicht”*
**Gewicht schwer**2%
*“die Figur schwer.”*
**Gesamtgröße**2%
*“122 fällt kleiner aus”*
**Geschenk Zweck**2%
*“das war ein Geschenk an mich Selber zum Geburtstag leider waren die Packs Offen schade um das Geld.”*
**Funktionalität insgesamt**1%
*“Leider hat die Einladung nicht funktioniert”*
### **Top return reasons **
**Gesamtgröße**16%
**beworben Vs Tatsächliches Produkt**11%
**Defekt Material/Teile**10%
**Funktionalität insgesamt**9%
**Produktzustand**6%
**Geschenk Zweck**6%
**Qualität insgesamt**6%
**Preis-Leistungs-Verhältnis**5%
**Mechanismus probleme**3%
**Auslaufsicher**3%
## **Common questions**
- **Is pokémon merchandise profitable to sell on Amazon Germany?**
- The niche generates €168K/yr across 89 tracked products. 7 of 19 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pokémon merchandise niche?**
- 25 brands and 375 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in pokémon merchandise?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.8%.
- **What does it cost to enter the pokémon merchandise niche?**
- Listings span €0.79–€542.23; the average listing price is €28.90 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.
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