---
title: "Pj Masks Spielzeug — €51K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/fashion/pj-masks-spielzeug"
last_updated: "2026-08-10T20:36:14.069Z"
locale: en
meta:
description: "Niche score 47/100 · €51K/yr market · 280K searches/yr · €15.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €51K/yr market · 280K searches/yr · €15.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pj Masks Spielzeug — €51K/yr Amazon DE Niche (2026) - Flapen"
---
# **pj masks spielzeug**
**Skip it**
Soft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 8Conversion 15Competition 85Returns 93Price range 73Avg price 75Brand share 36Review moat 60Quality gap 62
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Great****€15.15**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€4.64–€43.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,098.84**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€51K**
€51K/yr · 280K searches
**Growth**
**Bad****-33.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, pj masks spielzeug is a €51K/yr Amazon Germany market (280K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pj masks spielzeug market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€45K–€61K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#669**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **43%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 75%
**Open market**
**14%**
- PJ Masks61% - tonies8% - Jada6% - Joytoy5% - Ycaaeo4% - Multiprint3% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/fashion/pj-masks-spielzeug/trend)
## **Top pj masks spielzeug search terms**
- **pj masks spielzeug**92K/yr-32.4%0.8% conv. - **pj masks**80K/yr-32.0%0.5% conv. - **pj mask**53K/yr-31.6%0.3% conv. - **pj masks tonie**12K/yr-42.0%3.8% conv. - **pj masks figuren**9K/yr-42.5%1.3% conv. - **pj mask spielzeug**7K/yr-30.3%0.3% conv. - **catboy**6K/yr-27.9%0.2% conv. - **pyjamahelden**7K/yr-40.3%0.4% conv. - **tonie pj mask**6K/yr-35.0%2.4% conv. - **pjmask**5K/yr-42.6%0.3% conv. [**All search terms **](https://flapen.com/research/de/fashion/pj-masks-spielzeug/search-terms)
## **Top pj masks spielzeug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€3K9%€5K12%€6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PJ Masks Jungen Catboy Schlafanzug Blau 128**PJ Masks**€11.39**4.4★656 rev](https://www.amazon.de/dp/B084ZQWPLM) [2**PJ Masks Jungen Catboy Schlafanzug Blau 98**PJ Masks**€13.06**4.4★656 rev](https://www.amazon.de/dp/B084ZQJCQB) [3**PJ MASKS Jungen Gekko Schlafanzug Grün 98**PJ Masks**€12.91**4.7★813 rev](https://www.amazon.de/dp/B084ZSWZTT) [4**Dickie Toys PJ Masks 3-Pack Set Cars Auto Geschenkset bestehend aus: Cat-Car Owl-Glider und Gekko-Mobil 7 cm ab 3 Jahren**Jada**€16.72**4.4★3,755 rev](https://www.amazon.de/dp/B077XFP5HH) [5**PJ Masken Jungen PJ Masken Schlafanzüge 7 mehrfarbig 122 (Herstellergröße: 6 - 7 Jahre)**PJ Masks**€16.37**4.0★5,090 rev](https://www.amazon.de/dp/B074DXGW1F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**mm Tortendeko Kuchen Deko Spielzeug Set Minifiguren Tortendekoration Geschenke Mitgebsel Kindergeburtstag Party Dekoration Geburtstag Tortenfiguren Für MäDchen Junge Happy Birthday Cake Topper**Luclay**€8.25**19 rev7mo ago](https://www.amazon.de/dp/B0G2LLZ69N) [**Ycaaeo 6 Stück Anime Figuren Game Figuren Spielzeug Cartoon Geburtstag Deko Torte Cupcake Figuren Kinderspielzeugpuppen Anime Party Kuchen Dekoration Figuren**Ycaaeo**€9.56**21 rev1y ago](https://www.amazon.de/dp/B0F59Y1KPC) [**PJ Masks Power Heroes PJ Heldenfahrzeug umbaubares Heldenblitz Fahrzeug der Powerhelden mit 3 Modi Lichtern und Sounds**PJ Masks**€25.88**220 rev3y ago](https://www.amazon.de/dp/B0BDHM4J3F) [**PJ Masks Power Heroes Power Hauptquartier Spielset mit Auto und Figur Spielzeug für Jungen und Mädchen**PJ Masks**€19.72**289 rev3y ago](https://www.amazon.de/dp/B0BDHYT2KL) [**tonies Hörfigur für Toniebox PJ Masks Zeit EIN Held zu Sein Hörspiel für Kinder ab 5 Jahren Spielzeit ca. 78 Minuten**tonies**€11.99**1,182 rev3y ago](https://www.amazon.de/dp/B0BN2H7BJD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PJ Masks Mädchen Schlafanzug Mehrfarbig 128**PJ Masks**€10.13**4.7★**▲ 218%**](https://www.amazon.de/dp/B085S3H4X7) [**PJ Masks Mädchen Schlafanzug Mehrfarbig 122**PJ Masks**€9.88**4.7★**▲ 214%**](https://www.amazon.de/dp/B085S35GJZ) [**PJ MASKS Jungen Gekko Schlafanzug Grün 98**PJ Masks**€12.91**4.7★**▲ 204%**](https://www.amazon.de/dp/B084ZSWZTT) [**PJ Masks Jungen Gekko Schlafanzug Grün 128**PJ Masks**€12.28**4.7★**▲ 203%**](https://www.amazon.de/dp/B084ZSR7VL) [**PJ Masks Mädchen Schlafanzug Mehrfarbig 98**PJ Masks**€9.30**4.7★**▲ 201%**](https://www.amazon.de/dp/B085S2M36P)
**~~View all trending →~~**
## **What buyers say about pj masks spielzeug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschenk Zweck**31%
*“Geschenk für Enkel”*
**Haltbarkeit**13%
*“Wird gut genutzt”*
**Qualität insgesamt**13%
*“Ansonsten recht gut verarbeitet”*
**Design insgesamt**13%
*“Die Figuren sehen toll aus, keine Frage”*
**Preis-Leistungs-Verhältnis**10%
*“Preisleistung mega”*
**Spaß/Unterhaltungserlebnis**6%
*“Super Spielzeug”*
**Musikeffekt**4%
*“coole Soundeffekte”*
### **What buyers complain about **
**Gesamtgröße**67%
*“Fällt klein aus”*
**Stärke**10%
*“nicht sehr stabil”*
### **Top return reasons **
**Gesamtgröße**47%
**Defekt Material/Teile**11%
**beworben Vs Tatsächliches Produkt**7%
**Geschenk Zweck**6%
**Funktionalität insgesamt**4%
**Preis-Leistungs-Verhältnis**4%
**Materialqualität**4%
**Farbe**2%
**Produktzustand**1%
**Batterieeinschluss**1%
## **Common questions**
- **Is pj masks spielzeug profitable to sell on Amazon Germany?**
- The niche generates €51K/yr across 44 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pj masks spielzeug niche?**
- 13 brands and 111 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in pj masks spielzeug?**
- Top complaints mined from reviews: Gesamtgröße, Stärke. The return rate is 1.1%.
- **When does demand for pj masks spielzeug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the pj masks spielzeug niche?**
- Listings span €4.64–€43.68; the average listing price is €15.15 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.
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